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the who controls narrative? @NicoleMatejic National Security
[?] @NicoleMatejic
@NicoleMatejic The #NatSec narrative
1 AUSTRALIAN #NATSEC PLAYERS GOVERNMENT TERRORISTS CITIZENS 2 3 4 THE MEDIA @NicoleMatejic
@NicoleMatejic social media, is kind of like… electronic graffiti… “ ”Tony Abbott, Prime Minister of Australia. 2015
@NicoleMatejic Australia’s counter narrative in 30 sec…
Governments are in the business of retaining power. @NicoleMatejic
@NicoleMatejic
Terrorists are in the business of selling an ideology. @NicoleMatejic
@NicoleMatejic
The media are in the business of selling news. @NicoleMatejic
Which leaves citizens… @NicoleMatejic
@NicoleMatejic
Citizens are in the business of survival. @NicoleMatejic
Citizens are on the information warfare frontline. @NicoleMatejic
@NicoleMatejic [hybridwarfare]
conventional warfare irregular warfare cyber warfare (nuclear, biological & chemical weapons, IEDs + Info War) attribution...
conventional warfare irregular warfare cyber warfare (nuclear, biological & chemical weapons, IEDs + Info War) attribution...
conventional warfare irregular warfare cyber warfare (nuclear, biological & chemical weapons, IEDs + Info War) attribution...
conventional warfare irregular warfare cyber warfare (nuclear, biological & chemical weapons, IEDs + Info War) attribution...
conventional warfare irregular warfare cyber warfare (nuclear, biological & chemical weapons, IEDs + Info War) attribution...
conventional warfare irregular warfare cyber warfare (nuclear, biological & chemical weapons, IEDs + Info War) attribution...
conventional warfare irregular warfare cyber warfare (nuclear, biological & chemical weapons, IEDs + Info Ops) attribution...
conventional warfare irregular warfare cyber warfare (nuclear, biological & chemical weapons, IEDs + Info Ops) attribution...
conventional warfare irregular warfare cyber warfare (nuclear, biological & chemical weapons, IEDs + Info Ops) attribution...
conventional warfare irregular warfare cyber warfare (nuclear, biological & chemical weapons, IEDs + Info Ops) attribution...
@NicoleMatejic
@NicoleMatejic the information war will be tweeted “ ”
Who controls the narrative? @NicoleMatejic
Who can change the narrative? @NicoleMatejic
@NicoleMatejic
Want to win hearts and minds? Avoid denigrating them first. @LaGeneralista. 2015 “ ” @NicoleMatejic
@NicoleMatejic
@NicoleMatejic
@NicoleMatejic
@NicoleMatejic Changing the #NatSec narrative starts with YOU.
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Who controls the national security narrative?

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Who controls the National Security narrative?
Social media armchair generals, smartphone warriors and citizen journalists?
---

Social Media Warfare is not just the military's problem. From the battlefield to boardrooms around the world, influence is the new digital messiah but who is really in control of the narrative? And how has this changed the way people communicate?

With stories from the coalface, author of 'Social Media Rules of Engagement' Nicole Matejic will show you how social media is redefining how wars are fought, crises are managed and influence is cultivated in this public talk.

Nicole Matejic is an internationally recognised military information operations adviser and social media crisis communicator. A regular speaker and trainer to NATO, Nicole is an adjunct lecturer at RMIT's school of Media and Communications.

Immediately following this public talk, she will launch her new book 'Social Media Rules of Communications: How your Narrative is the Best Weapon during a Crisis.'

Published in: Social Media, News & Politics
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Who controls the national security narrative?

  1. the who controls narrative? @NicoleMatejic National Security
  2. [?] @NicoleMatejic
  3. @NicoleMatejic The #NatSec narrative
  4. 1 AUSTRALIAN #NATSEC PLAYERS GOVERNMENT TERRORISTS CITIZENS 2 3 4 THE MEDIA @NicoleMatejic
  5. @NicoleMatejic social media, is kind of like… electronic graffiti… “ ”Tony Abbott, Prime Minister of Australia. 2015
  6. @NicoleMatejic Australia’s counter narrative in 30 sec…
  7. Governments are in the business of retaining power. @NicoleMatejic
  8. @NicoleMatejic
  9. Terrorists are in the business of selling an ideology. @NicoleMatejic
  10. @NicoleMatejic
  11. The media are in the business of selling news. @NicoleMatejic
  12. Which leaves citizens… @NicoleMatejic
  13. @NicoleMatejic
  14. Citizens are in the business of survival. @NicoleMatejic
  15. Citizens are on the information warfare frontline. @NicoleMatejic
  16. @NicoleMatejic [hybridwarfare]
  17. conventional warfare irregular warfare cyber warfare (nuclear, biological & chemical weapons, IEDs + Info War) attribution or retribution + + x - HYBRID WARFARE @NicoleMatejic
  18. conventional warfare irregular warfare cyber warfare (nuclear, biological & chemical weapons, IEDs + Info War) attribution or retribution + + x - HYBRID WARFARE @NicoleMatejic
  19. conventional warfare irregular warfare cyber warfare (nuclear, biological & chemical weapons, IEDs + Info War) attribution or retribution + + x - HYBRID WARFARE @NicoleMatejic
  20. conventional warfare irregular warfare cyber warfare (nuclear, biological & chemical weapons, IEDs + Info War) attribution or retribution + + x - HYBRID WARFARE @NicoleMatejic
  21. conventional warfare irregular warfare cyber warfare (nuclear, biological & chemical weapons, IEDs + Info War) attribution or retribution + + x - HYBRID WARFARE @NicoleMatejic
  22. conventional warfare irregular warfare cyber warfare (nuclear, biological & chemical weapons, IEDs + Info War) attribution or retribution + + x - HYBRID WARFARE @NicoleMatejic
  23. conventional warfare irregular warfare cyber warfare (nuclear, biological & chemical weapons, IEDs + Info Ops) attribution or retribution + + x - HYBRID WARFARE @NicoleMatejic
  24. conventional warfare irregular warfare cyber warfare (nuclear, biological & chemical weapons, IEDs + Info Ops) attribution or retribution + + x - HYBRID WARFARE @NicoleMatejic
  25. conventional warfare irregular warfare cyber warfare (nuclear, biological & chemical weapons, IEDs + Info Ops) attribution or retribution + + x - HYBRID WARFARE @NicoleMatejic
  26. conventional warfare irregular warfare cyber warfare (nuclear, biological & chemical weapons, IEDs + Info Ops) attribution or retribution + + x - HYBRID WARFARE @NicoleMatejic
  27. @NicoleMatejic
  28. @NicoleMatejic the information war will be tweeted “ ”
  29. Who controls the narrative? @NicoleMatejic
  30. Who can change the narrative? @NicoleMatejic
  31. @NicoleMatejic
  32. Want to win hearts and minds? Avoid denigrating them first. @LaGeneralista. 2015 “ ” @NicoleMatejic
  33. @NicoleMatejic
  34. @NicoleMatejic
  35. @NicoleMatejic
  36. @NicoleMatejic Changing the #NatSec narrative starts with YOU.

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