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PIES OF CONTROVERSY
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#HasJustineLandedYet? 

Justine Sacco

@_JustineSacco
. / ‘

Going to Africa.  i A
Hope I don't get AIDS. 
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1 PLAN TO AVOID IT

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STRATEGIES TO
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SOCIAL SPHERE
f Cole Beasley
I 1 fumble in 3 yrs and it's funny how quick the
haters Come out the woodwork.  #7—3
#yallkeepwatchinfromth...
Cole Beasley
I'm always gonna be me.  If you don't like it don‘t follow me. 

3 Chris Rodriguez 0 ‘.0. Follow

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1 EDUCATE TOWARDS

STRATEGIC
THREE AWARENESS
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HELP! 

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El_EI/ I'EITI'STO <,3,3,<: g'g', :*: ,I; °~/ I

PROTECT 

YOURSELF : ::”J2F; R“:5'IIcE

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 Public facing
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;  assets

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rP"', i‘: I|. :'”: ...
In REALTIME
SENTIMEIIT
ANALYSIS

  

BIG DATA 
PLANNING FOR VE$AFi, :,Y, NG
#CRlSlSCOI/ II/ IS ‘ INDICATORS

  MAP RISK FO...
PIP VP“ W‘ . 
ark builder? 

Or are V)OI/ lC
good
swimmer?
7‘   h $‘@Nico| eMatejic

II'I. ~«4;
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The Plan is to have a Plan; before you need a Plan. Planning for Social Media Crisis & Risk

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From my presentation at the Social Media Risk & Reputation Forum - Sydney, 25 November 2014.

Are you practicing safe social media? Or are you likely to contract an STD (Socially Transmitted Disaster)? In a world that is in a perpetual state of hyper connectivity– this morning’s brand fail is lunchtime’s #PRFail meme. Managing a social media crisis can be a daunting experience; but in this presentation Nicole Matejic will give you practical tools to help prevent contracting an STD, how to spot the early warning signs of an impending STD outbreak; and what to do if you’ve been lax with your social media protection strategy.

Published in: Social Media
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The Plan is to have a Plan; before you need a Plan. Planning for Social Media Crisis & Risk

  1. 1. R: D I a IS fg 1/‘CW8 C 1%? '1 wwwaq Plan
  2. 2. -@N‘lCOLEN. lATEJlC
  3. 3. THE TIME YOU HEAR THUNDER, IT'S TOO LATE TO BUILD THE ARK. K/ // // x// ./ // v / // /xi‘ ’ ' . -.. __ ’@Nico| eMatejic
  4. 4. Ti‘ h $‘@Nico| eMatejic [H. ~«4;
  5. 5. Ti‘ h $‘@Nico| eMatejic [H. ~«4;
  6. 6. social media r. ir$rkrrrrmoiotoigatiqn is doomf pYOT€C, J(ivc) yourself from yourself; and others.
  7. 7. 1 IT CAN BEGOOD FABULOUS ANIAZING SOCIAL MEDIA '8 A 2 mt: $5“ LOT LIKE EMBARRASSING SEX 3 rr CAN LEAVE YOU W| '|'H UNE)(PECTED SURPRISES ’@Nico| eMatejic
  8. 8. {F5932} I $‘@NicoIeMatejic Il . Q
  9. 9. W IT TAKES TIME THE ACT OF PI. /-IIiIIIIG. , . , NOT SO MUCH FUN rr CAN BE ORGANISA'I'lONALLY BUREAUCRATIC PLANS REQUIRE PRACTICE
  10. 10. THREE ooumwe PIES OF CONTROVERSY CIJCKUACKING DISASTERS (STDS) 3 TAl_L SOCIAL-MEDIA POPPY SYNDROME
  11. 11. #HasJustineLandedYet? Justine Sacco @_JustineSacco . / ‘ Going to Africa. i A Hope I don't get AIDS. Just kidding. I'm white!
  12. 12. 1 PLAN TO AVOID IT THREE ' 5Ié‘éIi'ET§e°E STRATEGIES TO PLAN FOR 2 %clcJ>FREoRATE SOCIAL CONTROVERSY 3 PLAN To OUT YOUR LOSSES - EARLY
  13. 13. {F5932} I I $‘@NIcoIeMateIIc II. Q
  14. 14. bsequomly ar. II‘Crugh I‘d ared up ned. Ictmq adVI(e (and su bbvh Irom Iexsx the Issue ‘Is (I2 are forewas Ze. . md through jetstar, I d asked the Iexstar staff If he aIvpOr'. . Yes. '. .2 YQIIQT to me 0 be told As someone w Iead Io uoubie at eI'n-; r .1 hope ! h {h CI"‘I'>d(€| ' I-U-Lure rnoxhevs wI ‘QI'. K To New 2.'IIOr Ime an ‘*d through I ht up to the qaie' Phew. that's ' '~'. n. Only I booked my H . e-‘ W e chucked - . . Id use the strOIIers Up had mo hours In the dead moon If I had been q two !0ddIers . . ‘de am‘-rnate Iransoon 6.: -If and my woUId have saved my c'Ies (not (0 mennon the s: I|| wrII'. e I‘. 'I'III~. g OUI Hers had (0 b arrangerm; -n. s avd bCI<k mus nky toddlers custonv, forms). to please '. I'1!_'I O0.‘ 01 . .II‘. owL- mISIr‘I clear up d Io be U "ne gate? E formed. ’: >AIRsu3 3 A ' "3 2°“ -COMP UTER RENDE RING BY FIXION . GI. R‘| l-NSD
  15. 15. ubsequently As someone WHO has hm corI‘IIct‘In Iead to troubie for myself and hu". >'oyIIromIetst1r. thoughtI‘d post on here In .1 hope that eIt'n-; r the Issue ‘Is (Seared up p. IbI: caI'Iy or future mothers wrth chndren are ‘. orewa'ned when I booked my fight to New Ze. I. md through jetstar. I caI'ed on the nforr11.J. tItjrIIm> and asked the Ietstar staff If stroh-L-rs were allowed to be used through the arrport. Yes. '. was assured, nqht up to the gate' Prww. hat’s .2 relvef to me You can Inugune. then, my drsmay at thec'I<~‘. n_ only to be told . ‘ that my strohers had to be chL»c'xed an w. '.'II the oversrzed _. -ks 5.’ baqqaqe and that the Iady who sand I Could use the stroIIers up If ' {e '0 the one had been wronu I then had two hours In the dead of mght I: arI‘vIng two toddIers Around an import II 1 had been better . nformedI wouid have made alternate transport and It wouId have saved mvst-If and my entron the (‘It musdes (not to m “ 3>AIRsu3 3 A ' '3 2°“ -COMP UTER RENDE R ING BY FIXION - QI_rI_r'¢D_
  16. 16. ‘I OWN YOUR THREE RfiLUMY STRATEGIES TO PLAN FOR 2 SOCIAL CONTINUOUSLY MONITOR YOUR SOCIAL SPHERE
  17. 17. f Cole Beasley I 1 fumble in 3 yrs and it's funny how quick the haters Come out the woodwork. #7—3 #yallkeepwatchinfromthecouch 1 Matt II/ Iassot @BeaSe11 quit your bitohin Beasley and hold on to the damn ball #ACtionSOVerWordS Cole Beasley m21SSOit15 eat a dick Cole Beasley Dallas Cowboy American Footballer 7 Iiirnurs VIII‘ _ __ A , %@NlCOIeMatejlC II . Q
  18. 18. Cole Beasley I'm always gonna be me. If you don't like it don‘t follow me. 3 Chris Rodriguez 0 ‘.0. Follow People are So touohy on Twitter, as if you have to take Shit thrown at you but Can't tell Someone to fuck off. I Support you man. . I ~". . " . }‘ . . IWUUEB Ev ’@NiCOleMatejiC
  19. 19. 1 EDUCATE TOWARDS STRATEGIC THREE AWARENESS STRATEGIES TO 2 CONSIDER ASSIST SOCIAL RESOURCING TALL POPPES TEACH THEM TO COMMUNICATE EFFECTIVELY VS EMOTIONALLY
  20. 20. HELP! . l;. /IM). .S. TiI; T;G. Il; ;IS. l;; .GIUI: ;,. -J(IA. Y;/ I%c}. IMI1iO. SOCla| anarchy
  21. 21. Shaken not Stirred. o o o o o o o a o a o a o a o a o n o n o n o n o n o n o n o n o n o n Jd/ I6 ’EI/ IvIc1oIxvIevIJ(oJ_S &[ #commS 1:‘ and #PR ‘ ’ StI| | apply.
  22. 22. CALM AND COITUS INTERRUPTUS
  23. 23. . .2 , . . . Mi‘. 5.1.. ’ , . w . .. .. I _ ALIWU. . S . .W, .3.V.
  24. 24. I KNOW YOUR El_EI/ I'EITI'STO <,3,3,<: g'g', :*: ,I; °~/ I PROTECT YOURSELF : ::”J2F; R“:5'IIcE I= ROM or-TEN #CRISlSCOI/ II/ IS ‘I DS PLAN FOR THE ZOMBIE APOCALYPSE
  25. 25. §. '¢1K. |D9 Bad. .- c1OvIJ( ‘O6 QEYGJC] I0 Sell your own Scandal
  26. 26. I183 where JI‘_rIe p| ann_Ing maglc happens
  27. 27. A» Public facing social media ; assets ‘ r: ’&: 4 WSISL‘ I n I I I S nGL3I‘L*~ ‘ran. -:I‘: E4*S
  28. 28. Mm ': «;; I%”| =L_ _ . 9:21 I’ It-I -3:: «fr I: r, «‘~v‘*; ‘. 1- ’ -. A ' _<. ‘~, »_, . , . I rP"', i‘: I|. :'”: )i. [l. i~i«J— r~ifT'‘1.l. ’?. .lIl, .~: .,| «»I? .|§‘ “ '4 ‘ , ‘ {P ‘I " * ', "-LT"l. "I‘, ‘I"‘I1‘y P - Demographics - Geographical reach - Audience Segmentation - Audience 1; behaviours $@Ci. al - Optimal posting media cycles Ioaberc‘)
  29. 29. In REALTIME SENTIMEIIT ANALYSIS BIG DATA PLANNING FOR VE$AFi, :,Y, NG #CRlSlSCOI/ II/ IS ‘ INDICATORS MAP RISK FOR STRATEGIC PREPAREDNESS
  30. 30. PIP VP“ W‘ . ark builder? Or are V)OI/ lC good swimmer?
  31. 31. 7‘ h $‘@Nico| eMatejic II'I. ~«4;

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