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SXSW_VRs_4_Most_Important_Emotions

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Virtual Reality is a ticket to wonderland. The problem everyone faces is that even 2nd generation HMD's and light field displays don't guarantee the emotions or the fun. Our research uncovered the 4 Keys to Fun (http://4K2F.com) and current VR delivers only 1 key. This limited palette of emotions fails to engage even enthusiasts for more than 15 mins. Curiosity plays a role, but 3 other emotions are what deeply engage people in VR. Join us on a neuroscience journey through four VR experiences of the future demonstrating the 4 emotion profiles unique to VR and the emotion architectures that create them. These experiences expand the possibility space of what we call entertainment.

Published in: Entertainment & Humor
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SXSW_VRs_4_Most_Important_Emotions

  1. 1. XEODesignThe 4 Most Important Emotions in VR July 23, 2016
  2. 2. XEODesign© 2016 XEODesign, Inc. All Rights Reserved Nicole Lazzaro VR Developer Expert on VR Emotion and Engagement Making VR Fun @NicoleLazzar o • Game Developer • Programmer • Filmmaker • Emotion • Stanford Psychology • 1st iPhone Game
  3. 3. XEODesign© 2015 XEODesign, Inc. All Rights Reserved Strong Emotion VR taps emotions that no other entertainment platform ever has. Follow the White Rabbit, XEOPlay
  4. 4. XEODesign© 2016 XEODesign, Inc. All Rights Reserved VR Emotions • Deeper • Stronger • More Personal VR Creates Strong Emotions The Player is the protagonist VR Books Movies Games
  5. 5. XEODesign© 2016 XEODesign, Inc. All Rights Reserved The 4 Keys Each emotion has a function • Curiosity > explore • Frustration > goal • Amusement > social bond • Satisfaction > value Free Download: 4K2F.com
  6. 6. XEODesign© 2016 XEODesign, Inc. All Rights Reserved EmotionEmotion for VR is more TV than the stage Master of: a. Jump Scares b. Fear c. Suspense Alfred Hitchcock
  7. 7. XEODesign© 2016 XEODesign, Inc. All Rights Reserved We Believe VR is the Ultimate Entertainment Platform VR delivers more emotion than movies or traditional games Emotion Participation GamesMovies VR Myst The Sims Pong Inception Schindler’ s List Birth of a Nation The Force Unleashed
  8. 8. Curiosityhttp://facebook.com/PlayWhiteRabbit
  9. 9. Wonder
  10. 10. Fiero
  11. 11. Amusement
  12. 12. XEODesign© 2016 XEODesign, Inc. All Rights Reserved VR AdvantageMatch player expectations and what current VR hardware delivers AudienceAudience 1 VR Traditional Hard Core Game Genres Fun Emotion PX Audi o Social
  13. 13. XEODesign© 2016 XEODesign, Inc. All Rights Reserved 36 VR Benchmarks To improve VR experiences in early design Focus AudienceAudience Comfort Feedback Controls Fun UI/UX Emotion PX Audio Platform Social
  14. 14. XEODesign© 2016 XEODesign, Inc. All Rights Reserved @NicoleLazzaro Nlazz@xeodesign.com XEODesign.comFree Download 4K2F.com *WTF ?Where’s the Fun? Follow the White Rabbit

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