1.
XEODesignThe 4 Most Important Emotions in VR
July 23, 2016

2.
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
Nicole Lazzaro VR Developer
Expert on VR Emotion and Engagement
Making VR Fun
@NicoleLazzar
o
• Game Developer
• Programmer
• Filmmaker
• Emotion
• Stanford Psychology
• 1st iPhone Game

3.
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
Strong Emotion
VR taps emotions
that no other
entertainment
platform ever has.
Follow the White Rabbit, XEOPlay

4.
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
VR Emotions
• Deeper
• Stronger
• More Personal
VR Creates Strong Emotions
The Player is the protagonist
VR
Books
Movies
Games

5.
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
The 4 Keys
Each emotion has a function
• Curiosity > explore
• Frustration > goal
• Amusement > social bond
• Satisfaction > value
Free Download: 4K2F.com

6.
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
EmotionEmotion for VR is more TV than the stage
Master of:
a. Jump Scares
b. Fear
c. Suspense
Alfred Hitchcock

7.
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
We Believe VR is the
Ultimate Entertainment Platform
VR delivers more emotion than movies or traditional games
Emotion
Participation
GamesMovies
VR
Myst The Sims
Pong
Inception
Schindler’
s List
Birth of a
Nation
The Force
Unleashed

8.
Curiosityhttp://facebook.com/PlayWhiteRabbit

9.
Wonder

10.
Fiero

11.
Amusement

12.
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
VR AdvantageMatch player expectations and what current VR hardware delivers
AudienceAudience
1
VR
Traditional
Hard Core Game
Genres Fun
Emotion
PX
Audi
o
Social

13.
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
36 VR Benchmarks
To improve VR experiences in early design
Focus
AudienceAudience
Comfort
Feedback
Controls
Fun
UI/UX
Emotion
PX Audio
Platform Social

14.
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
@NicoleLazzaro
Nlazz@xeodesign.com
XEODesign.comFree Download
4K2F.com
*WTF
?Where’s the Fun?
Follow the
White
Rabbit