Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Gsm lazzaro emotion games slides 100n20120620

6,959 views

Published on

  • Be the first to comment

Gsm lazzaro emotion games slides 100n20120620

  1. 1. XEODesign ® Putting Emotion into Play ™The Future of Gamification is EmotionThe Four Keys to FunNicole LazzaroXEODesign, Inc.June20, 2012 www.xeodesign.com © 2011 XEODesign, Inc.
  2. 2. www.xeodesign.com © 2010 XEODesign, Inc. Player Experience 1Putting Emotion into Play™ Drives Engagement Tilt the first iPhone accelerometer game Tilt World 250,000 visits Aim to Plant 1 Million Trees Winner Best Game 2007
  3. 3. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Play Builds Skills in an Engaging Way
  4. 4. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Real World Has Natural Engagement Loops
  5. 5. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Gamification Can Kill
  6. 6. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Gamification Can Kill
  7. 7. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Points Change Behavior
  8. 8. www.xeodesign.com © 2010 XEODesign, Inc. Beyond Points and Badges 7Putting Emotion into Play™ Games Must + Simplify the World + Suspend Consequences + Amplify Feedback + Set Clear Goals in Achievable Steps
  9. 9. www.xeodesign.com © 2010 XEODesign, Inc. Decartes’ Error 8Putting Emotion into Play™ Decisions require emotion as well as thought
  10. 10. How many smiles? [Ekman/Duchenne]
  11. 11. <---Orbicularis Oculi
  12. 12. Player Choice and Curiosity from Easy Fun
  13. 13. Player Choice and Curiosity from Easy Fun
  14. 14. Emotion = Fun
  15. 15. www.xeodesign.com © 2010 XEODesign, Inc. GAMEPutting Emotion into Play™ June 20, 2012 GDC 2012 Behavior Change Games
  16. 16. www.xeodesign.com © 2010 XEODesign, Inc. 15Putting Emotion into Play™ Emotion from Game Mechanics
  17. 17. 16
  18. 18. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Challenge Novelty Friendship Meaning
  19. 19. Easy Fun the journey is it’s own reward
  20. 20. Joy of controls1. Easy Fun: Tilt World: Novelty from Controls
  21. 21. 2. Easy Fun: Netter’s Neuroscience: Better if Explore
  22. 22. 2. Easy Fun: Explore Your Own Brain
  23. 23. 3. Easy Fun: ZombieBooth: Aspirational Fantasy
  24. 24. www.xeodesign.com © 2010 XEODesign, Inc. Easy Fun: Create Novelty 23Putting Emotion into Play™ 1. Controls 2. Explore 3. Fantasy
  25. 25. Hard Fun If he screams, “I hate it…”
  26. 26. www.xeodesign.com © 2010 XEODesign, Inc. Hard Fun: Challenge 25Putting Emotion into Play™ choices • goals • obstacles • strategy • power ups modified from “Flow” Csikszentmihalyi4. Hard Fun: Clear Goals and Strategy
  27. 27. www.xeodesign.com © 2010 XEODesign, Inc. Hard Fun: Feedback and Progress 26Putting Emotion into Play™
  28. 28. www.xeodesign.com © 2010 XEODesign, Inc. Hard Fun: Create Challenge 27Putting Emotion into Play™ 1. Clear Goal 2. Strategy 3. Progress
  29. 29. People Fun people are addictive
  30. 30. 7. People Fun: Social Caretaking Gestures
  31. 31. 8. People Fun: Open Communication
  32. 32. www.xeodesign.com © 2010 XEODesign, Inc. People Fun: Work Together 31Putting Emotion into Play™9. People Fun: Cooperate and Share
  33. 33. www.xeodesign.com © 2010 XEODesign, Inc. People Fun: Create Friendship 32Putting Emotion into Play™ 7. Caretaking 8. Communication 9. Cooperation
  34. 34. Serious Fun games are therapy
  35. 35. www.xeodesign.com © 2010 XEODesign, Inc. Serious Fun 34 Systems Create: Excitement, Relaxation, Learning, Enhance Sense of ValuePutting Emotion into Play™ Goal: collect all you can • Enhance progress • Aspire and acquire 10. Serious Fun: Collection
  36. 36. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ 10. Serious Fun: Collection Create Meaning
  37. 37. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Meaning: Diner Dash Trophy = New Strategy
  38. 38. 3711. Serious Fun: Peggle Repetition & Rhythm
  39. 39. 12. Serious Fun: Tilt World Impact Real World
  40. 40. 3912. Serious Fun: Tilt World Impact Real World Tilt World Trailer: http://bit.ly/Iq4xFc
  41. 41. www.xeodesign.com © 2010 XEODesign, Inc. Serious Fun: Create Meaning 40Putting Emotion into Play™ 10. Collection 11. Repetition 12. Impact
  42. 42. 41Free Download 4K2F.com
  43. 43. www.xeodesign.com © 2010 XEODesign, Inc. Tag You’re It! 42Putting Emotion into Play™ Nicole Lazzaro • Email: nlazzaro@xeodesign.com • Twitter: @NicoleLazzaro • Blog: NicoleLazzaro.com • Game: TiltWorld.com White Papers and Slides: • xeodesign.com • slideshare.com/NicoleLazzaro • 4k2f.com <- Downloads Book Chapters: • Beyond Game Design, Bateman • Game Usability, Isbister • Human-Computer Interaction Handbook, Jako Download Tilt World! Game On! o/

×