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Chasing Wonder and the Future of Engagement

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Wonder, one of the strongest emotions of game design, rivets player attention and unleashes powerful neurochemicals that facilitate learning. At the heart of every intellectual pursuit, at the root of nearly all engagement, wonder keeps players coming back. Wonder does not show up in A/B testing. Come learn the secret mechanics that make smartphone games like ANGRY BIRDS, DOODLE JUMP, and FRUIT NINJA best sellers. Be the first to create your own GAME plan for creating engagement by connecting Goals, Actions, Motivations, and Emotions. Games are more than points and badges. Emotions drive fun.

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Chasing Wonder and the Future of Engagement

  1. 1. Chasing Wonder: the Future of Engagement With the 4 Keys to Fun Nicole Lazzaro XEODesign, Inc. Smartphone Summit, Game Developer’s Conference February 28, 2011 ® ™ Twitter @NicoleLazzaro #GDC11
  2. 2. Player Experience Design Makes Games More Fun XEODesign Winner Best Game 2007 Tilt the first iPhone accelerometer game 250,000 visits
  3. 3. 2000 - 2004 The 4 Keys to Fun How Games Create Emotion and Engagement 4k2f.com
  4. 4. Fiero o/
  5. 5. Chase Wonder )))) )))) ))))
  6. 6. Wonder from Situation: Photoshop Not Required
  7. 7. More Mobile Phones than PC/Consoles or FM Radios
  8. 8. An MSO of 6B Needs New Games
  9. 9. Opportunities and Challenges Mobile games can inspire players and develop skills to solve previously impossible situations Technology, Production, and Business Models that Scale Research Tools to Better Understand Human Action, Thoughts, Emotions, Habits
  10. 10. A Word of Caution Gamification Can Kill
  11. 11. Gamification Can Kill
  12. 12. A/B Tests Cannot Find Wonder Chase Wonder Master Challenges Work Together Create Meaning
  13. 13. The Real Problem: We Need Tools to Chase Wonder
  14. 14. Real World Engagement Real World Creates Natural Engagement
  15. 15. Milky the Marvelous Milking Cow, Kenner http://www.youtube.com/watch?v=TdS9ZJ_Wf4k
  16. 16. <ul><li>What were they thinking? </li></ul>
  17. 17. Games Offer Windows into New Interaction
  18. 18. Emotion From Actions Increases Engagement
  19. 19. 5.8B Mobile Phones Largest Addressable Audience Soon a Platform for the Primer =
  20. 20. Interaction Unlocks Emotion Game Design Create Engagement with Emotion and Fun People Fun Work Together Amusement Amici Admiration Ameiro Schadenfreude Hard Fun Master Challenges Frustration Fiero Easy Fun Chase Wonder Curiosity Wonder Surprise Serious Fun Create Meaning Excitement Relaxation Values Four Keys to Fun and Engagement
  21. 21. iPhone Gestures and Choices Create Emotion
  22. 22. The 4 Keys to Fun Drives Viral Winner Best Game 2007 Tilt the first iPhone accelerometer game Tilt HD: Flip’s Adventure in 1.5 Dimensions 250,000 visits #1 Top Free iPad Download
  23. 23. Measuring Player Emotions How many smiles? [Ekman/Duchenne]
  24. 24. Measuring Player Emotions Orbicularis Oculi < ---
  25. 25. <ul><li>Easy Fun </li></ul><ul><li>Chase Wonder </li></ul>
  26. 26. Easy Fun to Chase Wonder
  27. 27. Easy Fun: Novelty > Curiosity Curiosity Surprise Wonder
  28. 28. Fish Tank1 Player Choice and Curiosity from Easy Fun
  29. 29. Fish Tank 3 Player Choice and Curiosity from Easy Fun
  30. 30. Easy Fun Line M1 Gaps Controls Discover Chase Wonder Easy Fun Hard Fun People Fun Serious Fun
  31. 31. Gaps Increase Engagement
  32. 32. Pure Joy of Interaction Koi Pond and Urbanspoon
  33. 33. Joy of controls Joy of Controls: Tilt: Flip’s Adventure in 1.5 Dimensions
  34. 34. Discovery: Osmos
  35. 35. Discovery: S. Holmes 1 Byook
  36. 36. Examples <ul><li>StarWalk </li></ul>Easy Fun Discovery StarWalk iPhone / iPad
  37. 37. Discovery: Word Lens
  38. 38. Rules of Magic: 1. The Pledge ZombieBooth, Motion Portrait
  39. 39. Rules of Magic: 2. The Turn ZombieBooth, Motion Portrait
  40. 40. Rules of Magic: 3. The Prestige ZombieBooth, Motion Portrait
  41. 41. Easy Fun Line M1 Gaps Controls Discover Chase Wonder Discovery Machine Cure for AIDS Curiosity Surprise Wonder Easy Fun Hard Fun People Fun Serious Fun
  42. 42. Google Helps Us Chase Wonder Jules Verne’s Undersea Explorer The Wonder Wheel
  43. 43. Flipboard 2010 Easy Fun Chases Wonder
  44. 44. Netter’s Neuroscience Flash Cards Missed Opportunity
  45. 45. Neuro-Explorer Play Your Own Brain 2015 Discovery Engine
  46. 46. “ It’s easy to tell how my husband feels about a game… Wife of a Hard Core Game Player
  47. 47. <ul><li>Hard Fun </li></ul><ul><li>Master Challenges </li></ul>
  48. 48. Hard Fun to Master Challenges
  49. 49. Hard Fun: Challenge > Fiero Frustration Fiero o/
  50. 50. Hard Fun: Challenge + Mastery Games Focus Attention with Goal and Constraints: Frustration and Fiero o/ <ul><li>choices </li></ul><ul><li>goals </li></ul><ul><li>obstacles </li></ul><ul><li>strategy </li></ul><ul><li>power ups </li></ul>modified from “Flow” Csikszentmihalyi
  51. 51. Hard Fun: Jumping Character to Express Fiero!
  52. 52. Hard Fun Line M2 Goals Obstacles Strategy Master Challenges Easy Fun Hard Fun People Fun Serious Fun
  53. 53. Angry Birds Goals, Obstacles, Strategies
  54. 54. Diner Dash Hard Work Pays Off Goals, Obstacles, Strategies
  55. 55. Hard Fun Line M2 Goals Obstacles Strategy Master Challenges Self-Motivating Tasks Save the Workplace Frustration Fiero o/ Relief Easy Fun Hard Fun People Fun Serious Fun
  56. 56. Tutorial Quests and Clear Goals Increase Task Motivation
  57. 57. Jill Tarter SETI and TED Prize Winner Women in Science Lab Simulations
  58. 58. Task Master 2017 Self Motivating Tasks: Easy Fun Customize the Tool
  59. 59. Task Master 2017 Self Motivating Tasks: Hard Fun Clear Goals and Progress
  60. 60. Task Master 2017 Self Motivating Tasks: Concrete Goals
  61. 61. “ People are addictive, not the game.” Bob, a Sports Game Player
  62. 62. <ul><li>People Fun </li></ul><ul><li>Work Together </li></ul>
  63. 63. People Fun to Work Together
  64. 64. People Fun: Working Together Amusement Schadenfreude > Social Bonds
  65. 65. People Fun: Design What’s Happening on the Couch
  66. 66. People Fun Line M3 Care Take Cooperate & Compete Social Token Work Together Easy Fun Hard Fun People Fun Serious Fun
  67. 67. Just Tilt to Play Care Taking: Feed Flip! Tilt: Flip’s Adventure in 1.5 Dimensions TiltWorld.com
  68. 68. People Fun: Work Together Social Leaderboards Quests and Appointments
  69. 69. Opportunity for Social Tokens Word with Friends
  70. 70. People Fun Line M3 Care Take Cooperate & Compete Social Token Work Together Empathy Engine Resolve Conflicts Amusement Amiero Schadenfreude Easy Fun Hard Fun People Fun Serious Fun
  71. 71. Be Extra and Sparked, Extraordinaires 2010-2011 Micro Volunteering & Empathy Engine
  72. 72. <ul><li>[Happy Oasis] </li></ul>Happy Oasis on Facebook, Aranim 2011 Empathy Engine
  73. 73. Happy Oasis on Facebook, Aranim 2011 Empathy Engine
  74. 74. <ul><li>Serious Fun </li></ul><ul><li>Create Meaning </li></ul>
  75. 75. Serious Fun to Create Meaning
  76. 76. Serious Fun: Create Meaning Excitement Relaxation and Desire
  77. 77. Values are Fun Tilt: Flip’s Adventure in 1.5 Dimensions
  78. 78. Serious Fun Line M4 Collection Learning New Behavior Create Meaning Easy Fun Hard Fun People Fun Serious Fun
  79. 79. Serious Fun: Create Meaning Systems Create: Excitement, Relaxation, Learning, Enhance Sense of Value <ul><li>Goal: collect all you can </li></ul><ul><li>Enhance progress </li></ul><ul><li>Aspire and acquire </li></ul>
  80. 80. Increase Value: Tangible
  81. 81. Serious Fun: Create Meaning Increase Value: Tactile Impressions of Worth
  82. 82. Increase Value: Create Meaning
  83. 83. Learning: The Elements
  84. 84. Change Behavior: Bejeweled 3
  85. 85. Serious Fun Line M4 Collection Learning New Behavior Easy Fun Hard Fun People Fun Serious Fun Create Meaning Eco-Recovery Simulator End Global Warming Excitement Desire Acquire
  86. 86. $ # Tilt Flip’s Adventure in 1.5 Dimensions 2010-2011 Eco-Recovery Simulator
  87. 87. Energy Ops: AR Conservation Game, VEIC 2011 Eco-Recovery Simulator
  88. 88. 4 Keys to Fun Connect the 4 Keys into Loops for More Engagement
  89. 89. All Four Keys: Tilt: Flip’s Adventure in 1.5 Dimensions
  90. 90. MSO Requires all 4 Keys
  91. 91. Tools for New Skills
  92. 92. GAME Plan to Save the World Goals Actions Motivations Emotions
  93. 93. Increase Engagement with a GAME Plan Define GOALS for the players and your company Choose easy ACTIONS that let players tell the story Wrap game design around existing player MOTIVATIONS Use EMOTION to create activity loops to connect the goals, actions, and motivations
  94. 95. Goals for the Player
  95. 96. Actions for the Cause
  96. 97. Motivations for the Change
  97. 99. Let’s Work Together
  98. 100. We Need New Games <ul><li>Easy Fun Chase Wonder Discovery Engine </li></ul><ul><li>Hard Fun Master Challenges Self-Motivating Tasks </li></ul><ul><li>People Fun Work Together Conflict Resolution </li></ul><ul><li>Serious Fun Create Meaning Eco-Recovery Simulator </li></ul>We Need New Games
  99. 101. Imagine in 2020 Everyone Going to School an d Work with an Expectation of Fun 4k2f.com
  100. 102. Accept the Challenge 4k2f.com
  101. 103. Tag You’re It! <ul><li>Nicole Lazzaro </li></ul><ul><li>Email: nlazzaro@xeodesign.com </li></ul><ul><li>Twitter: @NicoleLazzaro </li></ul><ul><li>Game: TiltWorld.com </li></ul><ul><li>White Papers and Slides: </li></ul><ul><li>xeodesign.com </li></ul><ul><li>slideshare.com/NicoleLazzaro </li></ul><ul><li>4k2f.com <- Downloads </li></ul><ul><li>Book Chapters: </li></ul><ul><li>1. Beyond Game Design, Bateman </li></ul><ul><li>2. Game Usability, Isbister </li></ul><ul><li>3. Human-Computer Interaction Handbook, Jako </li></ul>Game On! o/
  102. 104. <ul><li>Game On! o/ </li></ul>Fiero! o/ Resources and Downloads: 4K2F.com

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