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Ace Usability Avoid Kobayashi Maru A Pre-Flight Check List Nicole Lazzaro XEODesign, Inc. Austin Game Conference  Septembe...
<ul><li>Kobayashi Maru </li></ul><ul><li>No Win Scenario </li></ul><ul><li>Test of Character </li></ul>
XEODesign, Inc. The 4 Fun Keys Winner Best Game 2007 Tilt  the first iPhone  accelerometer game
Massively Social Online Game use fun to drive social distribution
<ul><li>Imagine </li></ul>
The 4 Fun Keys Paint Engagement w/ Verbs Curiosity Fiero Excitement Relaxation Amusement Naches Schadenfreude Generosity C...
Fiero Curiosity Relaxation 3. Serious Fun: Creating Value Amusement 4. People Fun: Socialize 1. Hard Fun: Accomplishment 2...
iPhone - Emotion Profile PX Profile <ul><li>The iPhone experience is the emotions from actions </li></ul><ul><li>Stroke </...
Player Experiences <-- UX Controls  Player Experiences  PX Choice -->
UX  Core Tasks Missions Inventory Combat Loot Abilities Equip Character  Stats PX  Activity Loops
XEODesign’s Secret Ace Usability Checklist
<ul><li>Part 1 UX </li></ul><ul><li>UX Reduce Complexity </li></ul>
<ul><li> 1  Reduce Complexity </li></ul>
<ul><li> 1  Simplify </li></ul>
<ul><li>42 </li></ul>
<ul><li>7 </li></ul>2 + -
 
 
People Fun: Photo Tag Amusement Personalize Tease Social Tokens http://apps.facebook.com/supertagphotos/
Visual Simplicity: 1 + 1 = 3 <ul><li>Edward Tufte, Visual Design of Quantitative Information </li></ul>
Match 3D, PlayScreen
 
Simplify the UI First Attempt > Tilt
Simplify the UI Second Attempt  > Tilt
Simplify the UI Third Attempt  > Tilt
<ul><li> 1  Simplify </li></ul>
<ul><li>Just push the button! </li></ul>
<ul><li> 2  Buttons </li></ul>
Keep Buttons Clickable Have Fun Now Have Fun Later
 
<ul><li> 2  Buttons </li></ul>
<ul><li> 3  Text </li></ul><ul><li>Players don’t read </li></ul>
<ul><li> </li></ul>
Players Don’t Read
abcdefghijklmnopqrstuvwxyz abcdefghijklm One and a half alphabets wide
Nexon text examples
 
 
<ul><li> 3  Text </li></ul><ul><li>Players don’t read </li></ul>
<ul><li>We’ll fix it in the tutorial! </li></ul>
<ul><li>They will like it once we teach them how </li></ul>
<ul><li> 4  Tutorials </li></ul><ul><li>Players Skip Tutorials </li></ul>
 
 
 
 
 
 
Simple + Small = Viral Koi Pond
Textless Help “Looks like a puzzle” Tilt
Textless Help “Oh! I Tilt!” Tilt
<ul><li> 4  Tutorials </li></ul><ul><li>Players Skip Tutorials </li></ul>
<ul><li> 5  Feedback </li></ul>
Now this is feedback! Peggle by Pop Cap
<ul><li> 5  Feedback </li></ul>
<ul><li>Part 2 PX </li></ul><ul><li>Challenge and Social UI  </li></ul>
The 4 Fun Keys Paint Engagement w/ Verbs Curiosity Fiero Excitement Relaxation Amusement Naches Schadenfreude Generosity C...
1. Hard Fun = Fiero  o/
2. Easy Fun = Curiosity
Easy Fun
Tilt: an adventure in 1.5 dimensions
Serious Fun: Brain Baths,  Tap Tap Revolution Change how you think, feel, and behave
Serious Fun: Motion X Poker Completion Collection and Matching Mechanics
<ul><li>More Monsters  </li></ul><ul><li>Less Time </li></ul><ul><li>We’re done! </li></ul>
<ul><li> 6  Challenge </li></ul><ul><li>Hard Fun </li></ul>
<ul><li>choices </li></ul><ul><li>goals  </li></ul><ul><li>challenge </li></ul><ul><li>obstacles </li></ul><ul><li>strateg...
<ul><li> 6  Challenge </li></ul><ul><li>Hard Fun </li></ul>
<ul><li> 7  Friends </li></ul><ul><li>People Fun </li></ul><ul><li>Connect Friends </li></ul>
<ul><li>ROFL </li></ul>
4. People Fun = Amusement + Social Bonding
Wonder and Connection Ocarina: Easy Fun and People Fun
People Fun
Simple + Mobile Over the Shoulder Play <ul><li>10 sprites </li></ul><ul><li>2 web pages </li></ul><ul><li>1 YouTube video ...
MSO: 3 Laws of Social Play for viral social games (this is what we do know) this is what the play will look like <ul><li>F...
MSO Viral Design Principles
 
Do you play “follow the leader” to increase your  personal hype quotient? What would encourage idea exchange? Personal Hyp...
People Fun: Pet Society Gratitude, Schadenfreude, Naches Rich choices between players Competition Cooperation Gifting Ment...
 
People Fun   Feeling of being closer creates social fabric between people TattleTalz.com Winner Best Game 2008
<ul><li> 7  Friends </li></ul><ul><li>People Fun </li></ul><ul><li>Connect Friends </li></ul>
<ul><li>Chat, Avatar, Profile </li></ul><ul><li>We’re done! </li></ul>
<ul><li> 8  Chat </li></ul><ul><li>Messages Social Tokens </li></ul><ul><li>Cue next action </li></ul>
 
<ul><li> 8  Chat </li></ul><ul><li>Messages Social Tokens </li></ul><ul><li>Cue next action </li></ul>
<ul><li> 9  Store </li></ul><ul><li>Microtransactions </li></ul>
Keys to Viral Distribution 4 Steps to Create Social Emotions that Drive MSO Viral Distribution <ul><li>3. Tilt Factor     ...
 
<ul><li> 9  Store </li></ul><ul><li>Microtransactions </li></ul>
<ul><li> 10 </li></ul>
<ul><li> 10  Cheat ! </li></ul><ul><li>A time honored tradition </li></ul>
Player Experiences <-- UX Controls  Player Experiences  PX Choice -->
Ace Usability  with Our Secret Checklist <ul><li> 1 Simplify </li></ul><ul><li> 2 Buttons </li></ul><ul><li> 3 Text </l...
UX  Core Tasks And a Plea… solve this Missions Inventory Combat Loot Abilities Equip Character  Stats PX  Activity Loops
Massively Social Online Game MSOs use fun to drive social distribution
World at night
Tag! You’re it! Make your next game  M assively  S ocial and  O nline! <ul><li>Nicole Lazzaro </li></ul><ul><li>Email:   [...
 
 
 
Soy Free Realms
 
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Ace Usability Slides Avoid Kobayashi Maru: 10 XEODesign Secrets

These Top 10 Secrets from XEODesign's 18 years of research target deadly yet easy to fix yet usability and player experience issues. Player testing does not have to be a no-win situation. Use these 10 Secrets to sail through player testing and avoid Kobayashi Maru. 100n091809

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Ace Usability Slides Avoid Kobayashi Maru: 10 XEODesign Secrets

  1. 1. Ace Usability Avoid Kobayashi Maru A Pre-Flight Check List Nicole Lazzaro XEODesign, Inc. Austin Game Conference September 18, 2008 ® ™ Follow my research on Twitter: @NicoleLazzaro Twitter: #AGDC
  2. 2. <ul><li>Kobayashi Maru </li></ul><ul><li>No Win Scenario </li></ul><ul><li>Test of Character </li></ul>
  3. 3. XEODesign, Inc. The 4 Fun Keys Winner Best Game 2007 Tilt the first iPhone accelerometer game
  4. 4. Massively Social Online Game use fun to drive social distribution
  5. 5. <ul><li>Imagine </li></ul>
  6. 6. The 4 Fun Keys Paint Engagement w/ Verbs Curiosity Fiero Excitement Relaxation Amusement Naches Schadenfreude Generosity Coordinate Action Inside/Outside Social Grouping Twitter Facebook Flickr Wikipedia Brain Age Wonder Surprise Frustration Focus Attention Reward Accomplishment Challenge and Mastery Imagination Express Values Adventure Discovery Figure Out Bejeweled The Sims Create Value Basketball Halo Myst Mob Wars Who Has the Biggest Brain? Farmville Grand Theft Auto Personalize Grow Niche Interests Hard Fun Easy Fun Serious Fun People Fun Putting Emotion into Play XEODesign
  7. 7. Fiero Curiosity Relaxation 3. Serious Fun: Creating Value Amusement 4. People Fun: Socialize 1. Hard Fun: Accomplishment 2. Easy Fun: Imagination
  8. 8. iPhone - Emotion Profile PX Profile <ul><li>The iPhone experience is the emotions from actions </li></ul><ul><li>Stroke </li></ul><ul><li>Share </li></ul><ul><li>Tap </li></ul><ul><li>Talk </li></ul><ul><li>Hold </li></ul><ul><li>Music </li></ul><ul><li>Emotions </li></ul><ul><li>Wonder </li></ul><ul><li>Curiosity </li></ul><ul><li>Friendship </li></ul><ul><li>Amusement </li></ul>
  9. 9. Player Experiences <-- UX Controls Player Experiences PX Choice -->
  10. 10. UX Core Tasks Missions Inventory Combat Loot Abilities Equip Character Stats PX Activity Loops
  11. 11. XEODesign’s Secret Ace Usability Checklist
  12. 12. <ul><li>Part 1 UX </li></ul><ul><li>UX Reduce Complexity </li></ul>
  13. 13. <ul><li> 1 Reduce Complexity </li></ul>
  14. 14. <ul><li> 1 Simplify </li></ul>
  15. 15. <ul><li>42 </li></ul>
  16. 16. <ul><li>7 </li></ul>2 + -
  17. 19. People Fun: Photo Tag Amusement Personalize Tease Social Tokens http://apps.facebook.com/supertagphotos/
  18. 20. Visual Simplicity: 1 + 1 = 3 <ul><li>Edward Tufte, Visual Design of Quantitative Information </li></ul>
  19. 21. Match 3D, PlayScreen
  20. 23. Simplify the UI First Attempt > Tilt
  21. 24. Simplify the UI Second Attempt > Tilt
  22. 25. Simplify the UI Third Attempt > Tilt
  23. 26. <ul><li> 1 Simplify </li></ul>
  24. 27. <ul><li>Just push the button! </li></ul>
  25. 28. <ul><li> 2 Buttons </li></ul>
  26. 29. Keep Buttons Clickable Have Fun Now Have Fun Later
  27. 31. <ul><li> 2 Buttons </li></ul>
  28. 32. <ul><li> 3 Text </li></ul><ul><li>Players don’t read </li></ul>
  29. 33. <ul><li> </li></ul>
  30. 34. Players Don’t Read
  31. 35. abcdefghijklmnopqrstuvwxyz abcdefghijklm One and a half alphabets wide
  32. 36. Nexon text examples
  33. 39. <ul><li> 3 Text </li></ul><ul><li>Players don’t read </li></ul>
  34. 40. <ul><li>We’ll fix it in the tutorial! </li></ul>
  35. 41. <ul><li>They will like it once we teach them how </li></ul>
  36. 42. <ul><li> 4 Tutorials </li></ul><ul><li>Players Skip Tutorials </li></ul>
  37. 49. Simple + Small = Viral Koi Pond
  38. 50. Textless Help “Looks like a puzzle” Tilt
  39. 51. Textless Help “Oh! I Tilt!” Tilt
  40. 52. <ul><li> 4 Tutorials </li></ul><ul><li>Players Skip Tutorials </li></ul>
  41. 53. <ul><li> 5 Feedback </li></ul>
  42. 54. Now this is feedback! Peggle by Pop Cap
  43. 55. <ul><li> 5 Feedback </li></ul>
  44. 56. <ul><li>Part 2 PX </li></ul><ul><li>Challenge and Social UI </li></ul>
  45. 57. The 4 Fun Keys Paint Engagement w/ Verbs Curiosity Fiero Excitement Relaxation Amusement Naches Schadenfreude Generosity Coordinate Action Inside/Outside Social Grouping Twitter Facebook Flickr Wikipedia Brain Age Wonder Surprise Frustration Focus Attention Reward Accomplishment Challenge and Mastery Imagination Express Values Adventure Discovery Figure Out Bejeweled The Sims Create Value Basketball Halo Myst Mob Wars Who Has the Biggest Brain? Farmville Grand Theft Auto Personalize Grow Niche Interests Hard Fun Easy Fun Serious Fun People Fun Putting Emotion into Play XEODesign
  46. 58. 1. Hard Fun = Fiero o/
  47. 59. 2. Easy Fun = Curiosity
  48. 60. Easy Fun
  49. 61. Tilt: an adventure in 1.5 dimensions
  50. 62. Serious Fun: Brain Baths, Tap Tap Revolution Change how you think, feel, and behave
  51. 63. Serious Fun: Motion X Poker Completion Collection and Matching Mechanics
  52. 64. <ul><li>More Monsters </li></ul><ul><li>Less Time </li></ul><ul><li>We’re done! </li></ul>
  53. 65. <ul><li> 6 Challenge </li></ul><ul><li>Hard Fun </li></ul>
  54. 66. <ul><li>choices </li></ul><ul><li>goals </li></ul><ul><li>challenge </li></ul><ul><li>obstacles </li></ul><ul><li>strategy </li></ul><ul><li>power ups </li></ul><ul><li>puzzles </li></ul><ul><li>score </li></ul><ul><li>levels </li></ul><ul><li>monsters </li></ul><ul><li>feelings </li></ul><ul><li>fiero </li></ul><ul><li>frustration </li></ul><ul><li>boredom </li></ul>Hard Fun: Mastery, Fiero Easy Fun: Novelty>Curiosity modified from “Flow” Csikszentmihalyi player choice rewards effort
  55. 67. <ul><li> 6 Challenge </li></ul><ul><li>Hard Fun </li></ul>
  56. 68. <ul><li> 7 Friends </li></ul><ul><li>People Fun </li></ul><ul><li>Connect Friends </li></ul>
  57. 69. <ul><li>ROFL </li></ul>
  58. 70. 4. People Fun = Amusement + Social Bonding
  59. 71. Wonder and Connection Ocarina: Easy Fun and People Fun
  60. 72. People Fun
  61. 73. Simple + Mobile Over the Shoulder Play <ul><li>10 sprites </li></ul><ul><li>2 web pages </li></ul><ul><li>1 YouTube video </li></ul><ul><li>1.5 dimensions </li></ul><ul><li>No buttons </li></ul><ul><li>250,000 visits </li></ul>
  62. 74. MSO: 3 Laws of Social Play for viral social games (this is what we do know) this is what the play will look like <ul><li>Friends Messages Actions </li></ul><ul><li>Connect It Takes 2 </li></ul><ul><li>Feedback Draw Circles </li></ul><ul><li>Social Tokens symbolic in nature that increases in value with use </li></ul>stupid shutup dope hotness sloth poke pwn share link frag compare Lazzaro GDC 2008
  63. 75. MSO Viral Design Principles
  64. 77. Do you play “follow the leader” to increase your personal hype quotient? What would encourage idea exchange? Personal Hype Quotient
  65. 78. People Fun: Pet Society Gratitude, Schadenfreude, Naches Rich choices between players Competition Cooperation Gifting Mentorship
  66. 80. People Fun Feeling of being closer creates social fabric between people TattleTalz.com Winner Best Game 2008
  67. 81. <ul><li> 7 Friends </li></ul><ul><li>People Fun </li></ul><ul><li>Connect Friends </li></ul>
  68. 82. <ul><li>Chat, Avatar, Profile </li></ul><ul><li>We’re done! </li></ul>
  69. 83. <ul><li> 8 Chat </li></ul><ul><li>Messages Social Tokens </li></ul><ul><li>Cue next action </li></ul>
  70. 85. <ul><li> 8 Chat </li></ul><ul><li>Messages Social Tokens </li></ul><ul><li>Cue next action </li></ul>
  71. 86. <ul><li> 9 Store </li></ul><ul><li>Microtransactions </li></ul>
  72. 87. Keys to Viral Distribution 4 Steps to Create Social Emotions that Drive MSO Viral Distribution <ul><li>3. Tilt Factor Increase # of Players </li></ul><ul><ul><li>* Simple </li></ul></ul><ul><ul><li>* Mobile </li></ul></ul><ul><ul><li>* Frictionless </li></ul></ul><ul><li>4. Monetization Connect the dots </li></ul><ul><ul><li>* Reward gameplay </li></ul></ul><ul><ul><li>* Social goods + services </li></ul></ul><ul><ul><li>* Max installs MTX 10% pay </li></ul></ul>PX Features to build now <ul><li>1. Gameplay </li></ul><ul><li>Everyone </li></ul><ul><ul><li>* Simple </li></ul></ul><ul><ul><li>* Appealing </li></ul></ul><ul><ul><li>* Participation </li></ul></ul><ul><li>2. Social Features People Fun </li></ul><ul><ul><li>* Social Emotions </li></ul></ul><ul><ul><li>* People Fun </li></ul></ul><ul><ul><li>* Social Tokens </li></ul></ul>
  73. 89. <ul><li> 9 Store </li></ul><ul><li>Microtransactions </li></ul>
  74. 90. <ul><li> 10 </li></ul>
  75. 91. <ul><li> 10 Cheat ! </li></ul><ul><li>A time honored tradition </li></ul>
  76. 92. Player Experiences <-- UX Controls Player Experiences PX Choice -->
  77. 93. Ace Usability with Our Secret Checklist <ul><li> 1 Simplify </li></ul><ul><li> 2 Buttons </li></ul><ul><li> 3 Text </li></ul><ul><li> 4 Tutorials </li></ul><ul><li> 5 Feedback </li></ul><ul><li> 6 Challenge </li></ul><ul><li> 7 Friends </li></ul><ul><li> 8 Chat </li></ul><ul><li> 9 Store </li></ul><ul><li> 10 Cheat! </li></ul>
  78. 94. UX Core Tasks And a Plea… solve this Missions Inventory Combat Loot Abilities Equip Character Stats PX Activity Loops
  79. 95. Massively Social Online Game MSOs use fun to drive social distribution
  80. 96. World at night
  81. 97. Tag! You’re it! Make your next game M assively S ocial and O nline! <ul><li>Nicole Lazzaro </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Twitter: @NicoleLazzaro </li></ul><ul><li>White papers and slides: </li></ul><ul><li>xeodesign.com </li></ul><ul><li>Slideshare.com/NicoleLazzaro </li></ul>Coming Soon! TiltWorld.com
  82. 101. Soy Free Realms

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