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Scott Thompson and Nicole Hudson Present LinkedIn Case Study Around Franchising Success at the BIA Kelsey Leading in Local Conference

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Maid Right, a Premium Franchise Brands (PFB) residential cleaning franchise, and Inbound Lead Solutions (ILS), a social media and content marketing firm specializing in franchising, announced that PFB Vice President of Franchise Development Scott Thompson and ILS President Nicole Hudson will be featured speakers at BIA/Kelsey’s LEADING IN LOCAL: The National Impact conference in Atlanta, Georgia on May 7-9. Thompson and Hudson will participate on a panel titled “SuperForum: The Local Imperative for Brands, Franchisees and Multi-Locations” scheduled at 3:30pm on the first day of the conference.
The duo will be discussing key components and a case study of how Maid Right built their LinkedIn profiles to support the sales funnel for online lead generation in franchise sales. Some of these components include: a strong LinkedIn strategy with robust personal profiles for the executives and sales team, optimized company pages that highlight company culture, and new showcase pages that can drill down into the franchise opportunity.

As an additional reference point the case study from LinkedIn marketing solutions that is presented above on Franchise Development is a reference point on how service brand franchisors have used this channel in the past to grow their brand in the B2B space.

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Scott Thompson and Nicole Hudson Present LinkedIn Case Study Around Franchising Success at the BIA Kelsey Leading in Local Conference

  1. 1. Growing a Franchise Brand With LinkedIn
  2. 2. Scott Thompson Vice President Franchise Development Premium Franchise Brands | Maid Right Nicole Hudson CEO | President Inbound Lead Solutions
  3. 3. Maid Right is a Residential House Cleaning Franchise Concept The business opportunity of a Maid Right Franchise System is two-fold A Master Territory Owner and Local Unit Franchise Location
  4. 4. Marketing Challenge #1 Locate Interested and Qualified Candidates That Want To Own A Residential Cleaning Franchise System
  5. 5. Marketing Challenge #2 Locate Interested and Qualified Candidates That Want To Own a Local Unit House Cleaning Franchise System Backed By National Brands, Robust Marketing & Operations Support
  6. 6. SOLUTION: TELL A BETTER STORY TO THE PEOPLE WE WANTED TO HAVE A RELATIONSHIP WITH Content Development | Social Media | Advanced Messaging & Targeting of Ideal Franchise Candidates
  7. 7. LinkedIn Marketing Solutions Shows How Other Service Brand Franchisors Have used this channel for success  Developed an Integrated Public Relations, Content Development and Blog Strategy  Increased Followers up to 83%  Improved SERPS with Company Pages, Content Development & Social Distribution  Generated Leads That Resulted in Higher Engagement throughout the Sales Process  Sold Franchises From Leads That Originated in LinkedIn and Other Social Media Efforts http://www.slideshare.net/NicoleHudson1/linkedin-sbi-casestudyusen130524
  8. 8. THE STRATEGY: DEVELOP SOME CONTENT AROUND THE BRAND & BUYER PERSONAS
  9. 9. New Showcase Pages Build to Each Biz Opp & Buyer Persona Imagery the showcases the buyer persona for home cleaning Unique Content Around the Brand Targeted to Buyer Persona Centralized Page for all franchise owners to follow and promote
  10. 10. Call To Action & Tracked Phone Number Showcase Page | Franchise Opportunity SEO Optimized Copy and Linking Structure Imagery focused on both ideal franchise candidates and buyer personas Unique Content around the brand and opportunity
  11. 11. Enhanced Content that tells a better brands story and speaks to the WHY of the company and the master franchise owners
  12. 12. Enhanced Content that showcases the relationship of the business opportunity and how the master and unit franchise owners work together
  13. 13. @GetInboundLeads nhudson@inboundleadsolutions.com CONNECT WITH US! @smthompson1979 Scott.Thompson@premiumfranchisebrands.com

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