Maid Right, a Premium Franchise Brands (PFB) residential cleaning franchise, and Inbound Lead Solutions (ILS), a social media and content marketing firm specializing in franchising, announced that PFB Vice President of Franchise Development Scott Thompson and ILS President Nicole Hudson will be featured speakers at BIA/Kelsey’s LEADING IN LOCAL: The National Impact conference in Atlanta, Georgia on May 7-9. Thompson and Hudson will participate on a panel titled “SuperForum: The Local Imperative for Brands, Franchisees and Multi-Locations” scheduled at 3:30pm on the first day of the conference.
The duo will be discussing key components and a case study of how Maid Right built their LinkedIn profiles to support the sales funnel for online lead generation in franchise sales. Some of these components include: a strong LinkedIn strategy with robust personal profiles for the executives and sales team, optimized company pages that highlight company culture, and new showcase pages that can drill down into the franchise opportunity.
As an additional reference point the case study from LinkedIn marketing solutions that is presented above on Franchise Development is a reference point on how service brand franchisors have used this channel in the past to grow their brand in the B2B space.