HelloWorld is a leading provider of mobile marketing solutions for the QSR industry, and counts franchisees
of many national chains among its clients. To help QSRs learn the best ways to succeed with mobile
marketing, HelloWorld has analyzed the data from about 9,000 mobile marketing campaigns it conducted
on behalf of 125 QSR clients over the last year. The average mobile subscriber list size was 791 (with a
max of 2,275 and a min of 37), representative of the small-to-medium sized nature of the accounts. Most
clients studied are franchisees of national chains, or regional franchise groups.
HelloWorld analyzed the data to develop a wide variety of metrics and data-driven conclusions on the
following topics that touch on the entire lifecycle of mobile marketing, including: best ways to build the
subscriber list, most effective offers, coupons and promotions, and the optimal timing and frequency for
campaigns. Below is a more detailed breakout of these findings.