Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Digital Marketing
Tips and Tricks
By Nicole Grodesky
What is digital
marketing?
Digital marketing is an umbrella
term for the targeted,
measurable, and interactive
marketing o...
Tip #1
Define your goals.
More fans?
More leads?
More sales?
More engagement?
More subscribers?
Nicole Grodesky
Tip #2
Plan your strategy.
*Turn on your demographic data
in Google Analytics.
If your digital marketing goal is to get
mo...
Social Media Trick
Posts with images or native video
get twice the engagement.
Use free tools. One of the
best free tools ...
Tip #3
If you need a website I
recommend WordPress.org over
WordPress.com
More security
More security More versatility
Nic...
Trick
Lead Generation
If your goal is to get more
subscribers, give them something
for free.
Pop-ups drive 1375% more
subs...
Social Media Trick
If you want to get more visibility
on Facebook or Twitter, do a
giveaway.
Nicole Grodesky
Tip #4
Blog regularly!
Businesses with websites that have
401-1000 web pages get six times
more leads than those with 51-1...
Tip #5
Do keyword research for blog
topics ideas.
Nicole Grodesky
Blog Topic Trick
Use a blog topic generator to get
the juices flowing.
Nicole Grodesky
Blog Topic Trick
Use a blog topic generator to get
the juices flowing.
Nicole Grodesky
Social Media Trick
Use tools like MeetEdgar.com or
Hootsuite to manage your time.
*Schedule your posts!
Nicole Grodesky
Social Media Trick
Use tools like MeetEdgar.com or
Hootsuite to manage your time.
*Schedule your posts!
Nicole Grodesky
Skills
Sign up to my newsletter on
nicolegrodesky.com for a free
consultation.
Search Engine Optimization
Wordpress
Lead g...
Sources
Canva: Free Design Tool
HubSpot : Idea Generator
Portant : Idea Generator
Crazy Egg : Conversion Rate Optimization...
Thanks for listening!
www.nicolegrodesky.com
Upcoming SlideShare
Loading in …5
×

Digital Marketing Tips and Tricks By Nicole Grodesky

445 views

Published on

This is a short presentation of digital marketing tips and tricks that include a variety of topics in digital marketing. These topics include: social media marketing, search engine optimization, blogging tips, and strategy. This presentation is meant to be very high level with some valuable tips for you to walk away with.

Published in: Marketing
  • Be the first to comment

Digital Marketing Tips and Tricks By Nicole Grodesky

  1. 1. Digital Marketing Tips and Tricks By Nicole Grodesky
  2. 2. What is digital marketing? Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. Seems simple, but we all know it’s not. Nicole Grodesky
  3. 3. Tip #1 Define your goals. More fans? More leads? More sales? More engagement? More subscribers? Nicole Grodesky
  4. 4. Tip #2 Plan your strategy. *Turn on your demographic data in Google Analytics. If your digital marketing goal is to get more social media followers and fans, then you must plan your strategy for that. Key points: Know your audience (B2B vs B2C) Know their interests Know their habits Nicole Grodesky
  5. 5. Social Media Trick Posts with images or native video get twice the engagement. Use free tools. One of the best free tools is Canva. Nicole Grodesky
  6. 6. Tip #3 If you need a website I recommend WordPress.org over WordPress.com More security More security More versatility Nicole Grodesky
  7. 7. Trick Lead Generation If your goal is to get more subscribers, give them something for free. Pop-ups drive 1375% more subscribers. -Crazy Egg Nicole Grodesky
  8. 8. Social Media Trick If you want to get more visibility on Facebook or Twitter, do a giveaway. Nicole Grodesky
  9. 9. Tip #4 Blog regularly! Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. - Hubspot Nicole Grodesky
  10. 10. Tip #5 Do keyword research for blog topics ideas. Nicole Grodesky
  11. 11. Blog Topic Trick Use a blog topic generator to get the juices flowing. Nicole Grodesky
  12. 12. Blog Topic Trick Use a blog topic generator to get the juices flowing. Nicole Grodesky
  13. 13. Social Media Trick Use tools like MeetEdgar.com or Hootsuite to manage your time. *Schedule your posts! Nicole Grodesky
  14. 14. Social Media Trick Use tools like MeetEdgar.com or Hootsuite to manage your time. *Schedule your posts! Nicole Grodesky
  15. 15. Skills Sign up to my newsletter on nicolegrodesky.com for a free consultation. Search Engine Optimization Wordpress Lead generation Content strategy Advertising (Google, Facebook) Project Management Nicole Grodesky
  16. 16. Sources Canva: Free Design Tool HubSpot : Idea Generator Portant : Idea Generator Crazy Egg : Conversion Rate Optimization nicolegrodesky.com: Keyword Research for SEO Hootsuite : Social Media Management Meet Edger: Social Media Management Nicole Grodesky
  17. 17. Thanks for listening! www.nicolegrodesky.com

×