This is a short presentation of digital marketing tips and tricks that include a variety of topics in digital marketing. These topics include: social media marketing, search engine optimization, blogging tips, and strategy. This presentation is meant to be very high level with some valuable tips for you to walk away with.

1. Digital Marketing
Tips and Tricks
By Nicole Grodesky

2. What is digital
marketing?
Digital marketing is an umbrella
term for the targeted,
measurable, and interactive
marketing of products or
services using digital
technologies to reach and
convert leads into customers.
Seems simple, but we all know
it’s not.
Nicole Grodesky

3. Tip #1
Define your goals.
More fans?
More leads?
More sales?
More engagement?
More subscribers?
Nicole Grodesky

4. Tip #2
Plan your strategy.
*Turn on your demographic data
in Google Analytics.
If your digital marketing goal is to get
more social media followers and fans,
then you must plan your strategy for
that.
Key points:
Know your audience (B2B vs B2C)
Know their interests
Know their habits
Nicole Grodesky

5. Social Media Trick
Posts with images or native video
get twice the engagement.
Use free tools. One of the
best free tools is Canva.
Nicole Grodesky

6. Tip #3
If you need a website I
recommend WordPress.org over
WordPress.com
More security
More security More versatility
Nicole Grodesky

7. Trick
Lead Generation
If your goal is to get more
subscribers, give them something
for free.
Pop-ups drive 1375% more
subscribers.
-Crazy Egg
Nicole Grodesky

8. Social Media Trick
If you want to get more visibility
on Facebook or Twitter, do a
giveaway.
Nicole Grodesky

9. Tip #4
Blog regularly!
Businesses with websites that have
401-1000 web pages get six times
more leads than those with 51-100
pages. - Hubspot
Nicole Grodesky

10. Tip #5
Do keyword research for blog
topics ideas.
Nicole Grodesky

11. Blog Topic Trick
Use a blog topic generator to get
the juices flowing.
Nicole Grodesky

12. Blog Topic Trick
Use a blog topic generator to get
the juices flowing.
Nicole Grodesky

13. Social Media Trick
Use tools like MeetEdgar.com or
Hootsuite to manage your time.
*Schedule your posts!
Nicole Grodesky

14. Social Media Trick
Use tools like MeetEdgar.com or
Hootsuite to manage your time.
*Schedule your posts!
Nicole Grodesky

15. Skills
Sign up to my newsletter on
nicolegrodesky.com for a free
consultation.
Search Engine Optimization
Wordpress
Lead generation
Content strategy
Advertising (Google, Facebook)
Project Management
Nicole Grodesky

16. Sources
Canva: Free Design Tool
HubSpot : Idea Generator
Portant : Idea Generator
Crazy Egg : Conversion Rate Optimization
nicolegrodesky.com: Keyword Research for SEO
Hootsuite : Social Media Management
Meet Edger: Social Media Management
Nicole Grodesky

17. Thanks for listening!
www.nicolegrodesky.com