Module Booklet for Concepts in International Events Management
MODULE BOOKLETModule TitleConcepts in International Events ManagementModule CodeLTP067LESessionAUTUMNTeaching PeriodAugust 31 – September 7th 2012Module LeaderNicole FerdinandOther Teaching StaffSteffan Fokemma and Theo de Jong
Module Booklet ContentsWelcome to Concepts in International Events ManagementDetails of the Staff teaching teamName of Module Leader Nicole FerdinandOffice Location Stapleton House – SH3-20Email firstname.lastname@example.orgTelephone +44 (0) 207 133 3827Office Hours Mondays 16:00-18:00 (GMT)Programme of Lecture Topics – Seminar/Workshop/Practical details Session Details 31/08/12 Introductory Lecture (8:30-9:15) Contemporary Issues in International Events Management – Ambush Marketing: 03/9/12 Innovative or Immoral? (9:30-11:15) 03/09/12 Changing the World One Event at a Time – Life Changing Events (12:00-13:30) 04/09/12 SUP 11 City Tour prologue (4:30-6:00) 04/09/12 SUP City Tour starts (8:30-11:00) 04/09/12 SUP City Tour activity continues (14:00-15:30) 05/09/12 An International Approach to Events Management (09:30-11:15) 05/09/12 International Event Management Case (12:00-15:30) 06/09/12 Events: Product Service or Experience (8:45-10:15) 06/09/12 Student Presentations (10:30-12:00) 06/09/12 Authenticity in Events (15:15-16:45) 07/09/12 Lights, Camera, Authenticity (14:15-16:00) 07/09/12 Cultural Events Marketing (16:00-17:30)Essential Books/on line resources including Weblearn/Blackboard Ferdinand, N. and Kitchin, P. (2012) Events Management: An International Approach. London: SageRequired/Weekly Reading/Practice/on line resources including any Weblearn/Blackboard Brassington, F. & Pettit, S. (2006), Principles of Marketing (4th Edition), Essex, Pearson Education Limited Chapters 7 and 22 or equivalent reading in Kotler Hirschman, E. and Holbrook, M. (1982) Hedonic consumption: emerging concepts, methods and propositions, Journal of Marketing, 46,(3) 92-101 Greenwood, D.J. (1977) Culture by the pound: An anthropological perspective on tourism as cultural commodification, In V.L. Smith (Ed.) Hosts and Guests: The Anthropology of Tourism, Second Edition, Philadelphia: University of Philadelphia Press, 171-186 Chhabra, D., Healy, R., Sills, E. (2003) Staged authenticity and heritage tourism, Annals of Tourism Research, 30 (3) 702-719 Cole, S. (2007). Beyond authenticity and commodification, Annals of Tourism Research, 34 (4), 943-960
Additional/Weekly Reading/Practice/on line resources including any Weblearn/Blackboard Berridge G. (2007) Events Design & Experience, Oxford: Butterworth Heinemann Bowdin, G, McDonnell, I, Allen, J and O’Toole, W (2010) Events Management, Oxford: Butterworth-Heinemann* Getz D. (2007) Event Studies, Butterworth Heinemann, Oxford* Getz, D. (2005) Event Management and Event Tourism, New York: Cognizant Communication Corporation Kotler, P. et al (2005) Principles of Marketing (4th European Edition), Essex, Pearson Education Limited Morgan, M., Lugosi, P. and Ritchie, J.R.B. (eds.) (2010) The Tourism and Leisure Experience: Consumer and Managerial Perspectives, Bristol: Chanel View Publications Pine, B.J. and Gilmore, J.H. (1999) The experience economy: Work is theatre and every business a stage. Boston, Mass: HBS Press.
Module Assessment DetailsThere is one component of assessment for LTP067LE:Coursework: Students will individually complete ONE of the following questions: 1. Discuss the relevance of the concept of sustainability to the practice of events management by making reference to an international event with which you are familiar. OR 2. Critically assess the authenticity of an event you have recently attended. OR 3. Using an event that you know well as an example, explore the reasoning behind its classification as an “experience good”.Assessment Criteria GRADE PERCENTAGE INDICATORS OF PERFORMANCE Distinction 90-100% As below, with highly sophisticated level of theorisation and (exceptional) innovative conceptualisation or methodology 80-89% As below, with greater insight/originality and wider/deeper (superior) engagement with the literature 75-79% Authoritative grasp of conceptual context (confident) Insight or originality in way topic is conceptualised or developed Comprehensive integration of relevant literature/debates Advanced scholarly style (of publishable quality) 70-74% Strong grasp of conceptual context (solid) Insight in way topic is conceptualised or developed Good integration of relevant literature/debates Scholarly style (publishable with minor revisions) Merit 60-69% Good conceptual understanding (very good) Critical analysis using an appropriate range of sources Clarity and precision in presenting arguments Pass 55-59% As below, plus stronger on critical analysis (promising) 50-54% Basic grasp of essential concepts/theory/sources (passable) Some analysis/interpretation Reasonably clear and orderly presentation 45-49% Largely descriptive (borderline fail) Limited interpretation Limited range of sources Lack of coherence and clarity 40-44% As above, with greater lack of interpretation Fail (near borderline) 30-39% Descriptive, unfocused work, lacking in interpretative or conceptual (low fail) dimension and use of sources 0-29% Incomplete or inconsistent work (inadequate)