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State of the Podcast Indutry 2018 by Triton Digital @ MAC PodcastINOUT / Webinar Series Radio 2.0

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State of the Podcast Indutry 2018 by Triton Digital @ MAC
with insight from The infinite Dial
by Daniel Karlsson, VP - Market Development EMEA-APAC, Triton Digital
@ PODCAST IN/OUT
Nous territoris de l’àudio digital
Nuevos territorios del audio digital
New digital audio territories
6-7 de junio 2018 @ MAC – Mercat Audiovisual de Catalunya
Roca Umbert, Fábrica de les Artes, Granollers-Barcelona
As part of the Radio 2.0 Webinar Series 2018 : www.rr20.fr
organized by Actuonda and Les Editions de l'Octet
in partnership with RCS, Mediamétrie, Deezer, INA, SingleSpot, Audion, VR Connection

Video version here : https://youtu.be/IRz10q8BGM4

Published in: Business
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State of the Podcast Indutry 2018 by Triton Digital @ MAC PodcastINOUT / Webinar Series Radio 2.0

  1. 1. State of the Industry With Insight from The Infinite Dial 6 June 2018
  2. 2. ABOUT • Launched in 2006 - now the leading technology and service provider to the digital audio industry • Providing technology to build audiences and revenue • Streaming Infrastructure • CDN • Ad Serving • Programmatic Advertising • Pioneered programmatic audio with the launch of a2x® in January 2013 • Audience Measurement @TritonDigital 160+ Professionals 45+ Countries 6 Office Locations Worldwide
  3. 3. We Have Midfield Seats @TritonDigital
  4. 4. 718,583 1,072,287 1,177,368 1,457,794 1,529,951 1,796,650 2,042,222 2,461,424 2,746,049 2,854,904 3,020,445 3,902,011 4,154,100 4,552,265 4,789,779 4,858,572 5,187,745 5,615,492 Q1'09 Q4'09 Q1'10 Q4'10 Q1'11 Q4'11 Q1'12 Q4'12 Q1'13 Q4'13 Q1'14 Q4'14 Q1'15 Q4'15 Q1'16 Q4'16 Q1'17 Q4' 17 Q1'18 706% Increase In Total Domestic Average Active Sessions Over The Past 9 Years 5,789,975 Source: Triton Digital Webcast Metrics Total U.S. Concurrent Listening, Monday – Friday 6AM to 8PM Audience is Growing Rapidly @TritonDigital
  5. 5. 13% of US Ad Supported Audio Audience is Online Source: Data from Triton Digital Webcast Metrics, Nielsen Audio, US Census @TritonDigital
  6. 6. From the IAB’s revenue reports: Source: https://www.iab.com/wp-content/uploads/2017/12/IAB-Internet-Ad-Revenue-Report-Half-Year-2017-REPORT.pdf +42% U.S. Ad Spend is Growing @TritonDigital
  7. 7. From the IAB’s revenue reports: Source: https://www.iab.com/wp-content/uploads/2017/12/IAB-Internet-Ad-Revenue-Report-Half-Year-2017-REPORT.pdf Online Audio’s Share of all digital up from 1.3% to 1.5% +42% U.S. Ad Spend is Growing @TritonDigital
  8. 8. Source: Data from Triton Digital Webcast Metrics, Nielsen Audio, US Census 8% of U.S. Audio Advertising is Online @TritonDigital
  9. 9. • For 20 years - the premiere study of trends in media usage and consumption habits • 2,000 persons age 12+ were interviewed • 4 January to 11 February 2018 • Telephone interviews • Selected via Random Digit Dial (RDD) sampling for both cell phones and landlines • Launched Australia in 2017, Canada 2018 The Infinite Dial Studies @TritonDigital
  10. 10. Monthly Online Audio Listening (U.S.) Source: The Infinite Dial 2018 by Edison Research and Triton Digital
  11. 11. Monthly Online Audio Listening Comparison Source: The Infinite Dial Australia 2018 by Edison Research, Triton Digital, CRA, & SCA via their PodcastOne subsidiary Total Population 18+
  12. 12. Online Audio Brand Used Most Often (U.S.) Apple Music, the paid music subscription from Apple** Amazon Music Google Play All Access Spotify Tidal NPR One 8 Tracks AccuRadio Rhapsody, now known as Napster*** Deezer Radio.com SoundCloud TuneIn Radio Slacker The winners… Source: The Infinite Dial 2018 by Edison Research and Triton Digital
  13. 13. Number of Radios Owned in Home (U.S.) Source: The Infinite Dial 2018 by Edison Research and Triton Digital
  14. 14. Number of Radios Owned in Home (Canada) Source: The Infinite Dial Canada 2018 by Edison Research and Triton Digital Total Population 18+
  15. 15. Number of Radios Owned in Home (Australia) Total Population 12+ Source: The Infinite Dial Australia 2018 by Edison Research, Triton Digital, CRA, & SCA via their PodcastOne subsidiary
  16. 16. 18% of Americans 12+ own a Smart Speaker – an estimated 51 Million people Source: U.S. Infinite Dial 2018 by Edison Research and Triton Digital @TritonDigital
  17. 17. Smart Speaker Ownership Comparison Source: The Infinite Dial Australia 2018 by Edison Research, Triton Digital, CRA, & SCA via their PodcastOne subsidiary Total Population 18+ 18%
  18. 18. It’s all about AUDIO! @TritonDigital
  19. 19. @TritonDigital It’s all about AUDIO!
  20. 20. @TritonDigital It’s all about AUDIO!
  21. 21. @TritonDigital It’s all about AUDIO!
  22. 22. @TritonDigital It’s all about AUDIO!
  23. 23. @TritonDigital It’s all about AUDIO!
  24. 24. Weekly Podcast Listening Comparison Source: The Infinite Dial Australia 2018 by Edison Research, Triton Digital, CRA, & SCA via their PodcastOne subsidiary Total Population 18+
  25. 25. Device Used Most Often to Listen to Podcasts (U.S.) Source: U.S. Infinite Dial 2018 by Edison Research and Triton Digital Base: Ever Listened to a Podcast
  26. 26. Device Used Most Often to Listen to Podcasts (Canada) Source: Infinite Dial Canada 2018 by Edison Research and Triton Digital Base: Ever Listened to a Podcast
  27. 27. Device Used Most Often to Listen to Podcasts (Australia) Base: Ever Listened to a Podcast Source: The Infinite Dial Australia 2018 by Edison Research, Triton Digital, CRA, & SCA via their PodcastOne subsidiary
  28. 28. Gràcies! Daniel.Karlsson@TritonDigital.com +34 695500941 @DanielKarlsson Manuel.GonzalezAnton@TritonDigital.com +34 620191271 @TritonDigital www.TritonDigital.com

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