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Spotify: Profils d'écoute et data storytelling @ Radio 2.0 2015

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Présentation Spotify: Profils d'écoute et data storytelling @ Radio 2.0 2015

V rencontres Radio 2.0 - Mardi 13 octobre 2015
'La radio 2.0 et vous ? Raconte-moi une histoire'
www.rr20.fr
50 intervenants / 10 keynotes / 4 tables rondes / 7 workshops / 4 études exclusives
Grands Prix Radio 2.0 / La Radio des Rencontres

- Organisateurs : Nicolas Moulard / Actuonda, Xavier Filliol / Editions de l'Octet, Sacem Université, INA
- Partenaires Platinum : Mediametrie
- Partenaires Grand Prix : Scam, Multivote
- Partenaires Gold : Spotify, Deezer, Hyperworld, Musicovery, Targetspot, Triton Digital
- Partenaires Média : CBNews, La Lettre Pro de la Radio, RadioPub, Media +, Edition Multimedia, Satellinet, French Web, La Correspondance de la Publicité
- La Radio des Rencontres : Broadcast Associés, Radioline, Glowbl

Published in: Business
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Spotify: Profils d'écoute et data storytelling @ Radio 2.0 2015

  1. 1. Profils d’écoute & Data Storytelling Cedric Begoc – Sales Development @fifi_
  2. 2. Dans l’épisode précédent…
  3. 3. Spotify me connaît mieux que je ne me connais moi-même
  4. 4. Moving from targeting music genres to… Targeting users based on their taste profile. Socio-cultural targeting made easy. Clusters d’utilisateur
  5. 5. Retour en 2015
  6. 6. +30M de morceaux 75M d’utilisateurs actifs 20M abonnés payants 58 pays Voici Spotify 2 Milliards d’euros reversés à l’industrie musicale$
  7. 7. Un profil musical n’est pas un patchwork d’artistes et de chansons.
  8. 8. Un profil musical est un patchwork de moments musicaux.
  9. 9. Non pas en fonction de ce qu’on imagine d’eux mais En fonction de ce qu’ils sont en train de faire. S’adresser aux auditeurs
  10. 10. Le Data Storytelling en 4 exemples
  11. 11. Découverts en premier Êtes-vous un bon dénicheur de talent ?
  12. 12. Fresh Finds Découvrez aujourd’hui les stars de demain
  13. 13. Re-Wind Qu’auriez-vous écouté il y a 30 ans ?
  14. 14. Découvertes de la semaine Chaque semaine, une playlist de titres à découvrir qui correspond à vos goûts musicaux.
  15. 15. Merci ! Cedric Begoc – Sales Development @fifi_ Data Storytelling 16h20 – Eliot Van Buskirk Publicité Audio : à chacun sa campagne 17h – Yann Thébault TNS, complémentarité entre streaming et radio classique Tout de suite – Janny Bébérian

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