Its a Radio or a web TV?Radio innovation and the challenge of the liquidaudience
Why radio has a great innovation potential? 1. Dont think as a radio producer think as a multimedia    producer
Smart Radio Product Roadmap 2010-2012           December 2010                                August 01                    ...
Why radio has a great innovation potential? 2- Radio technicians are familiar with broadcast production technology, use th...
First generation TV apps LG/boxee LG Los 40 connceted TV                          Ver video
Why radio has a great innovation potential? 3. Entertainment content is of higer demand than news related content ( with b...
Why radio has a great innovation potential? 4-Radio sells Local and segmented advertising ( it´s used to hard work for liv...
Project: geolocated ads and promotions
Why radio has a great innovation potential? 5. Radio has full equiped audio production studios (with little investment jus...
Product demo: Radio adventure    La Mar de Noches     http://tv.los40.com/lamardenoches/
Why radio has a great innovation potential? 6. People dont like to be interrupted while being entertained, start testing a...
Product demo: Radio adventure HTML5    YU, no te pierdas nada   http://yu.los40.com/#twitter
Why radio has a great innovation potential? 7. Develop for multiscreen (adopt liquid design and HTML5 development) but don...
Project: Liquid design maxima fm        http://www.maxima.fm/comunes/maximaFM/
Project: Multiscreen HTML5 Carrusell deportivo     http://www.cadenaser.com/ra-carrusel/15
Why radio has a great innovation potential? 8. Radio is social, embrace conversation, radio is playful, enjoy gamification
2nd screen: Music learningMusic learning:•   Watch a music video in OV•   Interact with O.V. subtitles on a second screen ...
2nd screen: interactive appsKaraoke TV game with social ranking                                                3. TV app p...
Why radio has a great innovation potential? 9. New narrative formats are waiting to be discovered, think transmedia
Project: Modernyc@ transmedia experience  21
Why radio has a great innovation potential? 10. Be aware of 2nd screen content interaction,in my opinion will be next revo...
Next gen visual radio Tv apps:2nd screen apps2nd screen visual radio concept should be defined by aggregation of 3differen...
TV AND TABLET SYNCRONIZATION2nd screen experience24
Summary:Prisa R&D area vision on Radio Innovation Why radio has a great innovation potential? 1. Dont think as a radio pro...
A personal view..    « Cost reduction with no product strategy lead to    nowhere, the new user needs a new interactive   ...
Gracias!Javier lasaR&D prisa digital@javier_lasalasa.javier@gmail.com
Rencontres RADIO 2.0 Paris – Latino        Rencontres RADIO 2.0 Paris – Latino          Radio Hacktive & ‘Smart’ Radios   ...
Radio innovation and the challenge of the liquid audience from javier lasa prisalab @radio 20 paris latino madrid oct 2012
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Radio innovation and the challenge of the liquid audience from javier lasa prisalab @radio 20 paris latino madrid oct 2012

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Radio innovation and the challenge of the liquid audience from Javier Lasa (Prisalab/Grupo Prisa)

III Jornada Radio 2.0 Paris-Latino @ Fundación Once MADRID
Implicando a los oyentes
Martes 30 de Octubre 2012

Un día completo para saber todo sobre el futuro de la Radio 2.0

200 profesionales / 35 ponentes / mesas redondas / ponencias / workshops / Webradio
Presentación en primicia del estudio ‘Twitter y los periodistas radiofónicos’

• Co-organizado por ActuOnda, AdsRadios y Fundación Once
• Con el soporte institucional de : AERO, AERC, Forta, Instituto RTVE, Academia de la Radio, AIMC, IAB Spain, MMA Spain, Ocendi, RAIN Summit Europe, URTI
• Patrocinadores : Spotify, Cristaliza, Audioemotion, Adswizz, VizionR, Fundosa, Vía Libre, Technosite
• Medios especializados principales: Panorama Audiovisual, Radio World, Rain
• La Radio de la Jornada : Expressa Broadcast Services

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Radio innovation and the challenge of the liquid audience from javier lasa prisalab @radio 20 paris latino madrid oct 2012

  1. 1. Its a Radio or a web TV?Radio innovation and the challenge of the liquidaudience
  2. 2. Why radio has a great innovation potential? 1. Dont think as a radio producer think as a multimedia producer
  3. 3. Smart Radio Product Roadmap 2010-2012 December 2010 August 01 2011 September 02 2011 october 2012 03 Dec 2012 04 R&D
  4. 4. Why radio has a great innovation potential? 2- Radio technicians are familiar with broadcast production technology, use their knowledge involve them in multimedia projects
  5. 5. First generation TV apps LG/boxee LG Los 40 connceted TV Ver video
  6. 6. Why radio has a great innovation potential? 3. Entertainment content is of higer demand than news related content ( with better lifecycle window) News are for living but invest in entertainment for future
  7. 7. Why radio has a great innovation potential? 4-Radio sells Local and segmented advertising ( it´s used to hard work for living) think geolocated and personalized products bundled with brand messages
  8. 8. Project: geolocated ads and promotions
  9. 9. Why radio has a great innovation potential? 5. Radio has full equiped audio production studios (with little investment just few webcams and ligthing it will transform in a web TV studio) but streaming has to encrich the value of the radio experience
  10. 10. Product demo: Radio adventure La Mar de Noches http://tv.los40.com/lamardenoches/
  11. 11. Why radio has a great innovation potential? 6. People dont like to be interrupted while being entertained, start testing alternatives to audio preroll, adopt branded content, involve brands with your audiences
  12. 12. Product demo: Radio adventure HTML5 YU, no te pierdas nada http://yu.los40.com/#twitter
  13. 13. Why radio has a great innovation potential? 7. Develop for multiscreen (adopt liquid design and HTML5 development) but dont forget apps when necessary
  14. 14. Project: Liquid design maxima fm http://www.maxima.fm/comunes/maximaFM/
  15. 15. Project: Multiscreen HTML5 Carrusell deportivo http://www.cadenaser.com/ra-carrusel/15
  16. 16. Why radio has a great innovation potential? 8. Radio is social, embrace conversation, radio is playful, enjoy gamification
  17. 17. 2nd screen: Music learningMusic learning:• Watch a music video in OV• Interact with O.V. subtitles on a second screen App• Get Instant translations• Learn Vocabulary/ game and social ranking 17
  18. 18. 2nd screen: interactive appsKaraoke TV game with social ranking 3. TV app playback video and lyrics 1. Smartphne analyze vocice patterns 2. Tv/ mobile conecction wifi. Data 4. Audio analysis and Base ecualizing classification comparison with original 5. Sound and lyrics sound synchronization . 18
  19. 19. Why radio has a great innovation potential? 9. New narrative formats are waiting to be discovered, think transmedia
  20. 20. Project: Modernyc@ transmedia experience 21
  21. 21. Why radio has a great innovation potential? 10. Be aware of 2nd screen content interaction,in my opinion will be next revolution on multimedia experiences
  22. 22. Next gen visual radio Tv apps:2nd screen apps2nd screen visual radio concept should be defined by aggregation of 3different interaction and consumption features:1. Synchronized radio TV Apps : playback and control troughout sencond device2. Companion radio TV Apps: Main screen content is reinforced and contextualized learnig vocabulary with music videos lyrics)3. Interactive radio TV apps: user interacts with main content (conversational, social radio or interactive content)
  23. 23. TV AND TABLET SYNCRONIZATION2nd screen experience24
  24. 24. Summary:Prisa R&D area vision on Radio Innovation Why radio has a great innovation potential? 1. Dont think as a radio producer think as a multimedia producer 2. Radio technicians are familiar with broadcast production technology, use their knowledge involve them in multimedia projects 3. Entertainment content surpass news related content ( with very poor livecycle window) News are for living but invest in entertainment for future 4. Radio sells Local and segmented adveritisg ( its used to hard work for living) think geolocated and personalized products and brand messages 5. Radio has full equiped audio production studios (with little investment just few webcams and ligthing it will transform in a web TV studio) 6. Develop for multiscreen (adopt liquid design and HTML5 development) but dont forget apps when necessary 7. People dont like to be interrupted while being entertained, get ride of audio preroll adopt branded content, involve brand and your audiences 8. Radio is social, embrace conversation, radiio is playful enjoy gamification 9. New narrative formats are waiting to be discovered, think transmedia 10. Be aware of 2nd screen content interaction will be next revolution on multimedia experiences
  25. 25. A personal view.. « Cost reduction with no product strategy lead to nowhere, the new user needs a new interactive multimedia experiences, no cheaper radio programes» A personal view on the industry..by miself
  26. 26. Gracias!Javier lasaR&D prisa digital@javier_lasalasa.javier@gmail.com
  27. 27. Rencontres RADIO 2.0 Paris – Latino Rencontres RADIO 2.0 Paris – Latino Radio Hacktive & ‘Smart’ Radios Rencontres RADIO‘Smart’ Radios Radio Hacktive2012 Paris – Latino & 2.0 II Rencontres RADIO 2.0 Paris – Rencontres Oct.Following 2 Jornada Radio 2.0 inHacktive & Radio 2.0 Paris in 2011, Nicolas Radio Barcelona & 1 Rencontres ‘Smart’ Radios RencontresMoulard & Xavier Filliol present two consecutive events 2012in Spain next October. Oct. in France & nd st Rencontres Latino Filliol present 2.0 in Barcelona & 1 2012 in Spain Paris in 2011, Oct. in France & nd st Following 2 Jornada Radio 2.0 in Barcelona & 1 Rencontres Radio 2.0 Paris in 2011, Nicolas2 specific themes will be developed by professionals from publishers, technical & advertising Moulard & Xavier Jornada Radiotwo consecutive eventsRencontres Radio 2.0next October. Nicolas Following 2 nd stbusinesses: 2 specific themes will be developed by professionals from publishers, technical &next October. advertising Moulard & Xavier Filliol present two consecutive events in France & in Spain businesses: Radio Hacktive 2 specific themes will be developed by professionals from publishers, technical & advertising Radio Radios offer businesses: How connected Hacktive Engagement & ValorisationHow connected Hacktive engaging audio experiences and empower e-listeners communities?Activism, collective actions, social links, freedom of speech, responsible communication, ethic… Radio Radios offer engaging audio experiences and empower e-listeners communities? Activism, collective actions, social links, freedom of speech, responsible communication, ethic… “Smart” connected Radios offer engaging audio experiences and empower e-listeners communities? How radios 18 Oct. 2012 @ Ina ParisWhen radio is getting “smart” on thesocial links,open API,of speech, responsible communication, ethic… Activism, collective actions, Networks: freedom metadata, rich media, audio visualization, “Smart” radiostimeline, open data, crowdsourcing, holistic marketing, social intelligence… When radio is getting “smart” on the Networks: open API, metadata, rich media, audio visualization, “Smart” radios Workshops – radio is getting demos – keynotesmarketing, social intelligence… media, audio visualization, timeline, open data, crowdsourcing, holistic – networking - live streams -rich When conferences – “smart” on the Networks: open API, metadata, project pitches with 30+ >> Engaging connected audio tribes << experts Workshops open data, crowdsourcing, holistic marketing, social intelligence… timeline, – conferences – demos – keynotes – networking - live streams - project pitches with 30+ Page Radio 2.0 >> Engaging connected audio tribes << @Radio_20 experts Radio 2.0 Workshops – conferences – demos – keynotes – networking - live streams - project pitches with 30+ Paris Page Radio 2.0 >> Engaging connected audio tribes << #radio_20 @Radio_20 experts Radio 2.0 Page Radio 2.0 Organizers / contacts : (Spain) Actuonda / Nicolas Moulard - Paris #radio_20 Latino Page Radio 2.0 moulard@actuonda.com @Radio_20 Radio 2.0 Page Radio 2.0 Organizers / contacts : (Spain) Actuonda / Nicolas Moulard - Paris #radio_20 Latino (France) Les Editions de l’Octet / Xavier Filliol - moulard@actuonda.com : Page Radio 2.0 Organizers / contacts (Spain) Actuonda / Nicolas Moulard - Latino200 profesionales / 30 ponentes / presentaciones / mesas redondas / workshops xavier@octet.tv moulard@actuonda.com xavier@octet.tv (France) Les Editions de l’Octet / Xavier Filliol - (France) Les Editions de l’Octet / Xavier Filliol - Presentación en primicia del estudio ‘Twitter y los periodistas radiofónicos’ xavier@octet.tv moulard@actuonda.com xavier@adsradios.com Pagina Radio 2.0 Paris @Radio_20 Pagina Radio 2.0 (Latino) #radio20

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