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On demand listening status in Europe June 2018 by EBU Head of Radio Graham Dixon @ MAC 2018 / Webinar Series Radio 2.0

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On demand listening status in Europe June 2018 by EBU Head of Radio Graham Dixon @ MAC 2018 / Webinar Series Radio 2.0

@ PODCAST IN/OUT
Nous territoris de l’àudio digital
Nuevos territorios del audio digital
New digital audio territories
6-7 de junio 2018 @ MAC – Mercat Audiovisual de Catalunya
Roca Umbert, Fábrica de les Artes, Granollers-Barcelona
As part of the Radio 2.0 Webinar Series 2018 : www.rr20.fr
organized by Actuonda and Les Editions de l'Octet
in partnership with RCS, Mediamétrie, Deezer, INA, SingleSpot, Audion, VR Connection

Video version here : https://youtu.be/IRz10q8BGM4

Published in: Entertainment & Humor
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On demand listening status in Europe June 2018 by EBU Head of Radio Graham Dixon @ MAC 2018 / Webinar Series Radio 2.0

  1. 1. ON-DEMAND LISTENING GRAHAM DIXON, HEAD OF RADIO, EBU JUNE 2018
  2. 2. CATCH-UP 1% Source: RAJAR MIDAS, winter 2017 LINEAR RADIO 75% PODCASTS 3% MUSIC STREAMING 9% DIGITAL TRACKS 8% PHYSICAL FORMATS 5%
  3. 3. Source: RAJAR MIDAS, winter 2017 LINEAR RADIO 75% MUSIC STREAMING 9% DIGITAL TRACKS 8% RADIO 79% CATCH-UP 1% PODCASTS 3% PHYSICAL FORMATS 5%
  4. 4. Source: RAJAR MIDAS, winter 2017 weekly monthly Sources: EGM (Spain), ARD/ZDF (Germany), RAJAR (United Kingdom), Edison Research (Australia and United States), MTM (Canada), egta (Sweden) AUDIO ON-DEMAND REACH 3% 4% 9% 11% 10% - 17% 17% - 26% 19% - 28% 20% - 40% 3%
  5. 5. IS THIS FINALLY RADIO ON THE PHONE? Source: Edison Research 42% 34% 33% 29% 55% 64% 65% 69% 2015 2016 2017 2018 Computer Mobile device
  6. 6. https://
  7. 7. https:// Source: Nielsen
  8. 8. https:// Source: Edison Research
  9. 9. https:// AUDIO ON-DEMAND MONTHLY REACH 32% 30% 13% Source: Edison Research
  10. 10. 23% PUBLIC RADIO 4% COMMERCIAL RADIO 73% PODCAST-NATIVE 26% PUBLIC RADIO 2% COMMERCIAL RADIO 72% PODCAST-NATIVE 37% PUBLIC RADIO 0% COMMERCIAL RADIO 63% PODCAST-NATIVE 66% PUBLIC RADIO 22% COMMERCIAL RADIO 12% PODCAST-NATIVE 31% PUBLIC RADIO 29% COMMERCIAL RADIO 40% PODCAST-NATIVE 13% PUBLIC RADIO 34% COMMERCIAL RADIO 53% PODCAST-NATIVE PODCAST DRIVERS VARY ACROSS MARKETS Source: EBU based on iTunes
  11. 11. WHY AUDIO-ON-DEMAND? Source: EBU based on Members' data Tests / promotes new topics Publishes stories applying new storytelling techniques Targets underserved audiences Tests / promotes new formats Tests / promotes new talent More opportunities for personalization More output on genres underserved in our linear offer
  12. 12. WHAT DO PSM FIND MORE RELEVANT? Source: EBU based on Members' data Full radio programmes Excerpts from programmes Repurposed content from programmes Exclusive or first-on-demand content News & current affairs Entertainment Arts, culture, education & science Music Type of content offered Most suitable genres
  13. 13. WHAT SHOULD RADIO DO?
  14. 14. Production Distribution Devices
  15. 15. THE PLATFORM DILEMMA High availability Higher potential reach Multiplication of revenue Brand devaluation Algorithmically-driven discoverability Lack of control High exclusivity Limited reach Limited revenue . Brand recognition Editorially-driven discoverability Total control on assets WHY DO BROADCASTERS USE THEIR OWN PLATFORMS? WHAT DO THIRD-PARTY PLATFORMS BRING TO BROADCASTERS?
  16. 16. WHAT THIRD-PARTIES? Source: EBU based on Members' data currently soon
  17. 17. THE PLATFORM DILEMMA High availability Higher potential reach Multiplication of revenue Brand devaluation Algorithmically-driven discoverability Lack of control High exclusivity Limited reach Limited revenue . Brand recognition Editorially-driven discoverability Total control on assets WHY DO BROADCASTERS USE THEIR OWN PLATFORMS? WHAT DO THIRD-PARTY PLATFORMS BRING TO BROADCASTERS?
  18. 18. ON-DEMAND LISTENING GRAHAM DIXON, HEAD OF RADIO, EBU JUNE 2018

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