Nettinkisobar BMW @ Radio 2.0 Madrid 2012

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Nettinkisobar BMW @ Radio 2.0 Madrid 2012

  1. 1. BMW & Radio Online
  2. 2. MÚSICA TECNOLOGÍA EXPERIENCIAPERSONALIZADA
  3. 3. BMW ConnectedDrive Conectado con tu mundo
  4. 4. Conectado con tu mundo
  5. 5. Campaña BMW Post Venta
  6. 6. ObjetivosComunicar el nuevo programa Value LineComunicar la fiabilidad de BMW ServiceConcienciar sobre los beneficios del taller oficial
  7. 7. Target Una tipología de radio para cada perfilHombres 25-54 Hombres 25-34 Hombres 40-64 Alta y Media Alta Media Alta Media Media Alta, Media Alta y Media Media
  8. 8. Creatividad Cuña mas banner BMW VALUE LINE El cocktail perfecto
  9. 9. ResultadosCTR por arriba de la media 0.73%+200% en interacción con la pieza +117% en visitas post impresión
  10. 10. Place your title neatly here• Make your point here
  11. 11. Rencontres RADIO 2.0 Paris – Latino Rencontres RADIO 2.0 Paris – Latino Radio Hacktive & ‘Smart’ Radios Rencontres RADIO‘Smart’ Radios Radio Hacktive2012 Paris – Latino & 2.0 II Rencontres RADIO 2.0 Paris – Rencontres Oct.Following 2 Jornada Radio 2.0 inHacktive & Radio 2.0 Paris in 2011, Nicolas Radio Barcelona & 1 Rencontres ‘Smart’ Radios RencontresMoulard & Xavier Filliol present two consecutive events 2012in Spain next October. Oct. in France & nd st Rencontres Latino Filliol present 2.0 in Barcelona & 1 2012 in Spain Paris in 2011, Oct. in France & Following 2 Jornada Radio 2.0 in Barcelona & 1 Rencontres Radio 2.0 Paris in 2011, Nicolas nd st2 specific themes will be developed by professionals from publishers, technical & advertising Moulard & Xavier Jornada Radiotwo consecutive eventsRencontres Radio 2.0next October. Nicolas Following 2 nd stbusinesses: 2 specific themes will be developed by professionals from publishers, technical &next October. advertising Moulard & Xavier Filliol present two consecutive events in France & in Spain businesses: Radio Hacktive 2 specific themes will be developed by professionals from publishers, technical & advertising businesses: How connected Hacktive Engagement & ValorisationHow connected Hacktive engaging audio experiences and empower e-listeners communities? Radio Radios offerActivism, collective actions, social links, freedom of speech, responsible communication, ethic… Radio Radios offer engaging audio experiences and empower e-listeners communities? Activism, collective actions, social links, freedom of speech, responsible communication, ethic… “Smart” connected Radios offer engaging audio experiences and empower e-listeners communities? How radios 18 Oct. 2012 @ Ina ParisWhen radio is getting “smart” on thesocial links,open API,of speech, responsible communication, ethic… Activism, collective actions, Networks: freedom metadata, rich media, audio visualization, “Smart” radiostimeline, open data, crowdsourcing, holistic marketing, social intelligence… When radio is getting “smart” on the Networks: open API, metadata, rich media, audio visualization, “Smart” radios Workshops – radio is getting demos – keynotesmarketing, social intelligence… media, audio visualization, timeline, open data, crowdsourcing, holistic – networking - live streams -rich When conferences – “smart” on the Networks: open API, metadata, project pitches with 30+ >> Engaging connected audio tribes << experts Workshops open data, crowdsourcing, holistic marketing, social intelligence… timeline, – conferences – demos – keynotes – networking - live streams - project pitches with 30+ Page Radio 2.0 >> Engaging connected audio tribes << @Radio_20 experts Radio 2.0 Workshops – conferences – demos – keynotes – networking - live streams - project pitches with 30+ Paris Page Radio 2.0 >> Engaging connected audio tribes << #radio_20 @Radio_20 experts Radio 2.0 Page Radio 2.0 Organizers / contacts : (Spain) Actuonda / Nicolas Moulard - Paris #radio_20 Latino Page Radio 2.0 moulard@actuonda.com @Radio_20 Radio 2.0 Page Radio 2.0 Organizers / contacts : (Spain) Actuonda / Nicolas Moulard - Paris #radio_20 Latino (France) Les Editions de l’Octet / Xavier Filliol - moulard@actuonda.com : Page Radio 2.0 Organizers / contacts (Spain) Actuonda / Nicolas Moulard - Latino200 profesionales / 30 ponentes / presentaciones / mesas redondas / workshops xavier@octet.tv moulard@actuonda.com xavier@octet.tv (France) Les Editions de l’Octet / Xavier Filliol - (France) Les Editions de l’Octet / Xavier Filliol - Presentación en primicia del estudio ‘Twitter y los periodistas radiofónicos’ xavier@octet.tv moulard@actuonda.com xavier@adsradios.com Pagina Radio 2.0 Paris @Radio_20 Pagina Radio 2.0 (Latino) #radio20

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