Semantic Technologies for User Generated
Content Copyright Management
!"#$%&"'()%*+),'-./0$%1/&)&'2$'34$/2),'56)/.'
7'89.$...
Slide 2 of 21
Use Case!
•! Pilot project at !
•! Together with DAM consultancy "
and DDEX1 experts !
!"#$%$&'("#'&'")*+,'-...
Slide 3 of 21
User Generated Content (UGC)!
•! User Generated Content, "
user content remixing copyrighted media
fragments...
Slide 4 of 21
Tracking Copyright in UGC!
!"#$%&'( 9"
9"
!"#$%&'(
)$#*%&'()$#*%&'(
0'&+,"
0'&+,"
0'&+,"
Slide 5 of 21
Monetizing UGC!
+,-./.-0(1234*56(7886999(:$#*%;(";$./($26(0%<*(2=-.(
>?@96999(-#(<*:*."*":";.<"=53>"?$0.2/"#...
Slide 6 of 21
Content IDs not enough…!
•! What if more than one ownership claim?!
•! If disputed, no one can monetize!
9"9...
Slide 7 of 21
What to take into account…!
•! Are we sure we can claim?!
–!Do we own that particular copy? In that
territor...
Slide 8 of 21
Web-Scale "
Copyright Management!
•! Requirements:!
–! Scalable (largely automatized)!
–! Takes into account...
Slide 9 of 21
Step 1. Data Integration!
•! Use semantic techs to integrate all data
required for copyright decision suppor...
Slide 10 of 21
Step 1. Data Integration!
–!Data from UGC channels, "
!like YouTube dispute alerts!
Slide 11 of 21
Step 1. Data Integration!
–!Digital supply chain data exchange standards"
!like DDEX (using DDEX to RDF ser...
Media Fragment
I3..-"#'8J2"D5-&3'+&E""
KAvoid
making
available
our work
together with
war imagesL"
Digital Operations
(DDE...
Demo!
http://rhizomik.net/mediamixer/!
User Generated
Content Copyright
Management!
Slide 14 of 21
Step 2. Explore & Discover!
•! …but exploring all data together…!
I3..-"#'8J2"D5-&3'+&E""
KAvoid
making
ava...
Slide 15 of 21
Step 3. Model Rights!
•! Interactive rights builder"
user interface!
Slide 16 of 21
Step 4. Rights Intelligence!
•! Add contract model to the reasoner!
I3..-"#'8J2"D5-&3'+&E""
KAvoid
making available
our work
together with
war contentL"
Digital Operations
(DDEX)
KC6((.&"M-"...
Slide 18 of 21
Conclusions!
•! UGC monetization risk of blockage "
due to indiscriminate rights claims!
–! Finer grained c...
19
Thank you for your attention!
Roberto	
  García,	
  Universitat	
  de	
  Lleida,	
  Spain	
  
19-­‐September-­‐2013,	
 ...
Organizadores Sponsor platinum
Sponsor Gold Con el apoyo de Socio tecnológico
Nicolas Moulard, Director de Actuonda
moular...
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Media Mixer semantic technologies for UGC copyright management por Roberto Garcia de UdL @ Big Media by Actuonda

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Media Mixer semantic technologies for UGC copyright management por Roberto Garcia de Universidad de Lleida

Primer encuentro BIG MEDIA
Conectando Media, Audiencia y Publicidad con Datos
24 de junio 2014, Madrid
• Sponsor Platinum : Perfect Memory
• Sponsor Gold : Stratio, Paradigma
• Con el apoyo de : Big Data Spain, Medios On
• Socio tecnológico : Agora News
• Organizadores : Actuonda y Cátedra Big Data UAM-IBM
• Contacto : Nicolas Moulard (Actuonda) moulard@actuonda.com @Radio_20

Published in: Technology, Education
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Media Mixer semantic technologies for UGC copyright management por Roberto Garcia de UdL @ Big Media by Actuonda

  1. 1. Semantic Technologies for User Generated Content Copyright Management !"#$%&"'()%*+),'-./0$%1/&)&'2$'34$/2),'56)/.' 7'89.$':;<=' >$2/)>/?$%'%$0/$@'A$$B.C,'39?$A#"9%C' '
  2. 2. Slide 2 of 21 Use Case! •! Pilot project at ! •! Together with DAM consultancy " and DDEX1 experts ! !"#$%$&'("#'&'")*+,'-%./"0.&'1'&'"2&'-1'31"453"&,."1$%$&'("2677(8"+,'$-"
  3. 3. Slide 3 of 21 User Generated Content (UGC)! •! User Generated Content, " user content remixing copyrighted media fragments! user content remixing copyrighted media 9" 9"
  4. 4. Slide 4 of 21 Tracking Copyright in UGC! !"#$%&'( 9" 9" !"#$%&'( )$#*%&'()$#*%&'( 0'&+," 0'&+," 0'&+,"
  5. 5. Slide 5 of 21 Monetizing UGC! +,-./.-0(1234*56(7886999(:$#*%;(";$./($26(0%<*(2=-.( >?@96999(-#(<*:*."*":";.<"=53>"?$0.2/"#.+"@&,"AB!A" 9" C(5+>" D,5$+.2E" ?3'+>" F5-.GH." 0'&+,"
  6. 6. Slide 6 of 21 Content IDs not enough…! •! What if more than one ownership claim?! •! If disputed, no one can monetize! 9"9" 0'&+," 0'&+,"
  7. 7. Slide 7 of 21 What to take into account…! •! Are we sure we can claim?! –!Do we own that particular copy? In that territory? Also streaming on YouTube? But, does the artist contract authorise YouTube?…! •! State of the art: “manually” operated flags in the digital operations IS… do not scale! ! !…automated Copyright Management!
  8. 8. Slide 8 of 21 Web-Scale " Copyright Management! •! Requirements:! –! Scalable (largely automatized)! –! Takes into account:! •! Contracts! “…all rights on the live version but studio version just in the US.”! •! Policies! “…artist does not want his music together with violent images”.! •! Rights Expression Languages! E.g. DDEX metadata:!! !!!"#$%&'(%)*+,%-.+/012%.-"3#$%&'(%)! !!!"&%224152'65/%)7528/94/%"3&%224152'65/%)!
  9. 9. Slide 9 of 21 Step 1. Data Integration! •! Use semantic techs to integrate all data required for copyright decision support! –!Metadata about Digital Assets, Creators, Publishers,…!
  10. 10. Slide 10 of 21 Step 1. Data Integration! –!Data from UGC channels, " !like YouTube dispute alerts!
  11. 11. Slide 11 of 21 Step 1. Data Integration! –!Digital supply chain data exchange standards" !like DDEX (using DDEX to RDF service) ! Slide 11 of 21
  12. 12. Media Fragment I3..-"#'8J2"D5-&3'+&E"" KAvoid making available our work together with war imagesL" Digital Operations (DDEX) KC6((.&"M-"N"C$O(.L" "P"I3..-"#'8" "4$2:)!"#$%&'&&()*"34$2:)! ",%.8&%2-$)! !";.84/41'<%245/)! ! !"01.21,.1%)(&&'+,,+,'"301.21,.1%)! !"3;.84/41'<%245/)! !"#$.=%)! ! !"#$%&'(%)-./012.3"450216 6 6"3#$%&'(%)! ! !",4$124>?145+6@.++%8&'(%)! 6 67.405.04"3,4$124>?145+6@.++%8&'(%)! !"3#$.=%)! !"&%224152'65/%)!""3&%224152'65/%)AAA! F5-.GH."KC6((.&"$-"'" C$O(.L"$-"=56?6O.Q+50R" #$%$&'("S7.3'G5-2" 2'82"=)T"O6&"<." 2,56(1"+,.+>"I3..-" #'8J2"+5-&3'+&U" "34$2:)!
  13. 13. Demo! http://rhizomik.net/mediamixer/! User Generated Content Copyright Management!
  14. 14. Slide 14 of 21 Step 2. Explore & Discover! •! …but exploring all data together…! I3..-"#'8J2"D5-&3'+&E"" KAvoid making available our work together with war imagesL" T,56(1"O."O(5+>.1" '2"7.3"I3..-" #'8J2"+5-&3'+&V"" F51.("$&"25"$&"+'-"O." +,.+>.1"'6&50'G+'((8"
  15. 15. Slide 15 of 21 Step 3. Model Rights! •! Interactive rights builder" user interface!
  16. 16. Slide 16 of 21 Step 4. Rights Intelligence! •! Add contract model to the reasoner!
  17. 17. I3..-"#'8J2"D5-&3'+&E"" KAvoid making available our work together with war contentL" Digital Operations (DDEX) KC6((.&"M-"N"C$O(.L"P"I3..-"#'8" 89:5;<!"#$%&'&&()*8=9:5;<6 8/02>?051:<6 68%2>9394@A059B3<6 6 68"4254/240<(&&'+,,+,'6 6 68="4254/240<6 68=%2>9394@A059B3<6 68!:2C0<6 6 68!:0?@D0<E3"FDDB5403"450219.C6 6 68=!:0?@D0<6 6 68/9:459GF49B.HI2..0>?@D0<6 6 6 67.405.046 6 68/9:459GF49B.HI2..0>?@D0<6 68=!:2C0<6 68?05594B5@HB30<!"6 68=?05594B5@HB30<JJJ6 Digital Operations part of 1O7.1$'ED'&.%538ET83$'-W+$X$(W<'3" T.0'-G+" F.1$'" N--5&'G5-" Seeing Syria's War Through the Lens by SOPHIA JONES - October 09, 2012" ,Y7EZZ<<<Q-73Q53%"" 1O7.1$'ED'&.%538E['3" topic broader +35EF'>.NX'$('O(." 11.*EN1T67753&.1 T&3.'0$-%" theme 2+,.0'ED3.'GX.[53>" author 1O7.1$'EI3..-W#'8" part of2+,.0'ED3.'GX.[53>" 1O7.1$'ED'&.%538E['3 topic theme M23+ET])^B_BBA`a" KC6((.&"M-"N"C$O(.L"P"I3..-"#'8" sameAs medium 11.*EM-&.3-.&" A$/=2;(B-./"-/*( C-DD$./( A$/=2;(E"$4#*<( F;*<(&.2*<G-H*( 11.*EN1T67753&.1 T&3.'0$-%" medium ,Y7EZZ856&6O.Q+50" part ofpart of 1O7.1$'EI3..-W#'8 author theme M23+ET])^B_BBA`a" subClassOf ? 11.*EM-&.3-.& is a Seeing Syria's War Through the Lens by SOPHIA JONES - October 09, 2012 T.0'-G+" T&53."
  18. 18. Slide 18 of 21 Conclusions! •! UGC monetization risk of blockage " due to indiscriminate rights claims! –! Finer grained claims needed! •! Semantic technologies help connecting the dots… ! –! Digital Operations, Contracts, Production,…! –! Usually, integrating available data enough to decide disputes! –! When human intervention required" RightsBuilderUI makes it just one time effort! •! Preliminary conversations with YouTube! –! Interested in a mechanism for users to communicate the rights they have acquired to YouTube!
  19. 19. 19 Thank you for your attention! Roberto  García,  Universitat  de  Lleida,  Spain   19-­‐September-­‐2013,  Luxemburg  
  20. 20. Organizadores Sponsor platinum Sponsor Gold Con el apoyo de Socio tecnológico Nicolas Moulard, Director de Actuonda moulard@actuonda.com Tel : +34 699 248 200 @Radio_20 www.bigmediaconnect.es

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