La audiencia de la radio actual por Nacho Gallego de la UC3M @ Radio 2.0 Madrid 2012

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Ponencia de Nacho Gallego (Universidad Carlos III Madrid) : La audiencia de la radio actual: viejos roles, nuevas funciones

III Jornada Radio 2.0 Paris-Latino @ Fundación Once MADRID
Implicando a los oyentes
Martes 30 de Octubre 2012

Un día completo para saber todo sobre el futuro de la Radio 2.0

200 profesionales / 35 ponentes / mesas redondas / ponencias / workshops / Webradio
Presentación en primicia del estudio ‘Twitter y los periodistas radiofónicos’

• Co-organizado por ActuOnda, AdsRadios y Fundación Once
• Con el soporte institucional de : AERO, AERC, Forta, Instituto RTVE, Academia de la Radio, AIMC, IAB Spain, MMA Spain, Ocendi, RAIN Summit Europe, URTI
• Patrocinadores : Spotify, Cristaliza, Audioemotion, Adswizz, VizionR, Fundosa, Vía Libre, Technosite
• Medios especializados principales: Panorama Audiovisual, Radio World, Rain
• La Radio de la Jornada : Expressa Broadcast Services

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La audiencia de la radio actual por Nacho Gallego de la UC3M @ Radio 2.0 Madrid 2012

  1. 1. La audiencia de la radio actual. Viejos roles, nuevas funciones. III Jornadas Radio 2.0 - Madrid (30/10/2012) J. Ignacio Gallego Universidad Carlos III de MadridImagen de YIvas con licencia
  2. 2. Sintonizando el futuro (IRTVE, 2012) 3 bloques: -Políticas públicas y mercado -Tecnologías -Lenguaje y contenidos -Académicos y profesionales - Casos: -Dixo.com -Amnesia -REMC -Ars Sonora -Producciones Doradas
  3. 3. Flujos de información desde la audiencia Exposure / Exposición Search / Búsqueda Appreciation / ValoraciónProveedor de Audiencia contenidos Participation / Participación Production / Producción Response / Respueta Fuente: Napoli (2011: 85)
  4. 4. La audiencia crea
  5. 5. La audiencia programa
  6. 6. La audiencia financia
  7. 7. La audiencia remezcla
  8. 8. La audiencia participa
  9. 9. La audiencia como activista
  10. 10. La audiencia escucha Fuente: RAB Multiplatform Radio Report (2009)
  11. 11. Gracias! juanignacio.gallego@uc3m.es www.suenabrillante.wordpress.com @elruso futurista
  12. 12. Rencontres RADIO 2.0 Paris – Latino Rencontres RADIO 2.0 Paris – Latino Radio Hacktive & ‘Smart’ Radios Rencontres RADIO‘Smart’ Radios Radio Hacktive2012 Paris – Latino & 2.0 Radio Hacktive2012 II Rencontres RADIO 2.0 Paris – Rencontres Oct. & ‘Smart’ Radios RencontresXavier Filliol present two consecutive events in Oct. Spain next October. nd stFollowing 2 Jornada Radio 2.0 in Barcelona & 1 Rencontres Radio 2.0 Paris in 2011, Nicolas Moulard & Rencontres France & in Latino Xavier Filliol present two consecutive events in Oct. Spain next October. in 2011, Nicolas Moulard & France & in 2012 nd st Following 2 Jornada Radio 2.0 in Barcelona & 1 Rencontres Radio 2.0 Paris in 2011, Nicolas Moulard &2 specific themes will be developed by professionals from publishers, technical & advertising businesses: nd st Following 2 Jornada Radio 2.0 in Barcelona & 1 Rencontres Radio 2.0 Paris 2 specific themespresent developed by professionals from publishers, next October. Radio Hacktive will be two consecutive events in France & in Spain technical & advertising businesses: Xavier FilliolHow connected Radios offer engaging audio by professionals from publishers, technical & advertising businesses: 2 specific themes will be developed experiences and empower e-listeners communities? Engagement & Valorisation Radio HacktiveActivism, collective actions, social links, freedom of speech, responsible communication, ethic… How connected Radios offer engaging audio experiences and empower e-listeners communities? Radio Hacktive Activism, collective actions, social links, freedom of speech, responsible communication, ethic… “Smart”connected Radios offer engaging audio experiences and empower e-listeners communities? How radiosWhen radio is getting “smart” on the Networks: freedom of speech, responsible communication, ethic… Activism, collective actions, social links, open API, metadata, rich media, audio visualization, timeline, “Smart” radiosopen data, crowdsourcing, holistic marketing, social intelligence… “Smart” radios open data, conferences – “smart” on the Networks: intelligence… 18 Oct. 2012 @ Ina Paris When radio is getting “smart” on the Networks: open API, metadata, rich media, audio visualization, timeline, When crowdsourcing, holistic marketing, social open API, streams - rich media, audio visualization, Workshops – radio is gettingdemos – keynotes – networking - livemetadata, project pitches with 30+ expertstimeline, open data, crowdsourcing, holistic marketing, social intelligence… >> Engaging connected audio tribes << Workshops – conferences – demos – keynotes – networking - live streams - project pitches with 30+ experts Page Radio 2.0 >> Engaging connected audio tribes << Workshops – conferences – demos – keynotes – networking - live streams - project pitches with 30+ experts @Radio_20 Radio 2.0 Paris Page Radio 2.0 >> Engaging connected audio tribes << #radio_20 @Radio_20 Radio 2.0 Page Radio 2.0 Organizers / contacts : (Spain) Actuonda / Nicolas Moulard - Paris #radio_20 Latino Page Radio 2.0 moulard@actuonda.com @Radio_20 Radio 2.0 Page Radio 2.0 Organizers / contacts : (Spain) Actuonda / Nicolas Moulard - Paris #radio_20 Latino (France) Les Editions de l’Octet / Xavier Filliol - moulard@actuonda.com : Page Radio 2.0 Organizers / contacts (Spain) Actuonda / Nicolas Moulard - xavier@octet.tv Latino 200 profesionales / 30 ponentes / presentaciones / mesas redondas / workshops (France) Les Editions de l’Octet / Xavier Filliol - moulard@actuonda.com xavier@octet.tv (France) Les Editions de l’Octet / Xavier Filliol - Presentación en primicia del estudio ‘Twitter y los periodistas radiofónicos’ xavier@octet.tv moulard@actuonda.com xavier@adsradios.com Pagina Radio 2.0 Paris @Radio_20 Pagina Radio 2.0 (Latino) #radio20

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