Alexandre Saboundjian, CEO   Barcelona – Radio 2.0
Barcelona – Radio 2.0• With Radionomy, everyone can create its  own webradio
Barcelona – Radio 2.0It’s easy…• Radio software , vast music, jingles and  content libraries• The Radio Creator can integr...
Barcelona – Radio 2.0It’s free…• Radionomy covers all costs,     • Streaming     • Rights• Radionomy shares the revenues w...
Barcelona – Radio 2.0
Barcelona – Radio 2.0
Barcelona – Radio 2.0RNE   Cadena Ser                   Radio Flaix
Barcelona – Radio 2.0•   Huge and various choice of radio – Long Tail•   No Border•   Less advertising, better targeting• ...
THE AUDIENCE
Barcelona – Radio 2.0 13.000.000 Unique IP-Listeners / Month !!!14.000.00012.000.00010.000.000 8.000.000 6.000.000 4.000.0...
Barcelona – Radio 2.0
Barcelona – Radio 2.0•   45 % Europe•   40 % US•   10 % South America•   5 % Asia
Barcelona – Radio 2.0•   52 % - iTunes, iPhone & iFamily…..•   20 % - Windows Media Player•   17 % - Radionomy Player•   1...
Barcelona – Radio 2.0• Everyday : 40 New Radios...• 32 Min average listen time• 5000 Radios but 1000 radios for 90 % of th...
Barcelona – Radio 2.0Something is happening
MONETIZING
Barcelona – Radio 2.0Audience   Platform       $$$                       NATIONAL                      SALES HOUSE        ...
Barcelona – Radio 2.0Audience
Barcelona – Radio 2.0Katz Online, one of the main   sales house in the US, estimates that online radio  revenue will be 1,...
Barcelona – Radio 2.0We don’t sell radios !!!!We sell listeners
Barcelona – Radio 2.0100 % of our listeners are …         Online
Barcelona – Radio 2.0Audience   Platform       $$$                       NATIONAL                      SALES HOUSE        ...
Barcelona – Radio 2.0                                   $$$• Main Goal – National Ads  Campaign                           ...
Barcelona – Radio 2.0                                       $$$• Main Goal – Local Ads Campaign• Full automatic buying pro...
25/04/2011
25/04/2011                                          $$$• Don’t forget – You have listeners  outside your country• Audience...
THANK YOU FOR YOURATTENTION AND LET’S GO FORSOME EXCITING RADIO YEARS
Alexandre Saboundjian, CEO   Barcelona – Radio 2.0
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
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Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda

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¿Cómo reinventar la radio en internet?
Radio a la carta, geolocalización y nuevos modelos de publicidad

How to reinvent Radio on Internet ?
Radio A la Carte, geolocalisation and new advertisement models

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Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda

  1. 1. Alexandre Saboundjian, CEO Barcelona – Radio 2.0
  2. 2. Barcelona – Radio 2.0• With Radionomy, everyone can create its own webradio
  3. 3. Barcelona – Radio 2.0It’s easy…• Radio software , vast music, jingles and content libraries• The Radio Creator can integrate his own musical creations or his own audio content• Tools to develop audience, socialize with fans and listeners, share content.
  4. 4. Barcelona – Radio 2.0It’s free…• Radionomy covers all costs, • Streaming • Rights• Radionomy shares the revenues with radio creators, based on their audience.
  5. 5. Barcelona – Radio 2.0
  6. 6. Barcelona – Radio 2.0
  7. 7. Barcelona – Radio 2.0RNE Cadena Ser Radio Flaix
  8. 8. Barcelona – Radio 2.0• Huge and various choice of radio – Long Tail• No Border• Less advertising, better targeting• Radio becomes mobile• Ubiquity (variety of devices)
  9. 9. THE AUDIENCE
  10. 10. Barcelona – Radio 2.0 13.000.000 Unique IP-Listeners / Month !!!14.000.00012.000.00010.000.000 8.000.000 6.000.000 4.000.000 2.000.000 -
  11. 11. Barcelona – Radio 2.0
  12. 12. Barcelona – Radio 2.0• 45 % Europe• 40 % US• 10 % South America• 5 % Asia
  13. 13. Barcelona – Radio 2.0• 52 % - iTunes, iPhone & iFamily…..• 20 % - Windows Media Player• 17 % - Radionomy Player• 11 % - Winamp, Vlc, Real Audio,….
  14. 14. Barcelona – Radio 2.0• Everyday : 40 New Radios...• 32 Min average listen time• 5000 Radios but 1000 radios for 90 % of the audience• 20.000 embedded players outside our website
  15. 15. Barcelona – Radio 2.0Something is happening
  16. 16. MONETIZING
  17. 17. Barcelona – Radio 2.0Audience Platform $$$ NATIONAL SALES HOUSE INTERNATIONAL EXCHANGE PLATFORM
  18. 18. Barcelona – Radio 2.0Audience
  19. 19. Barcelona – Radio 2.0Katz Online, one of the main sales house in the US, estimates that online radio revenue will be 1,6 % of online investments
  20. 20. Barcelona – Radio 2.0We don’t sell radios !!!!We sell listeners
  21. 21. Barcelona – Radio 2.0100 % of our listeners are … Online
  22. 22. Barcelona – Radio 2.0Audience Platform $$$ NATIONAL SALES HOUSE ADIONOMY INTERNATIONAL EXCHANGE PLATFORM
  23. 23. Barcelona – Radio 2.0 $$$• Main Goal – National Ads Campaign NATIONAL• Want to change the model SALES HOUSE• Radionomy has a agreement with Audioemotion in Spain
  24. 24. Barcelona – Radio 2.0 $$$• Main Goal – Local Ads Campaign• Full automatic buying process• With a real Geo Targeting & Capping
  25. 25. 25/04/2011
  26. 26. 25/04/2011 $$$• Don’t forget – You have listeners outside your country• Audience Exchange• Sales House Agreement INTERNATIONAL EXCHANGE PLATFORM
  27. 27. THANK YOU FOR YOURATTENTION AND LET’S GO FORSOME EXCITING RADIO YEARS
  28. 28. Alexandre Saboundjian, CEO Barcelona – Radio 2.0

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