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DAX by Global gives advertisers a single buying point across 180 digital audio platforms including Soundcloud, Radionomy and radio brands including Global, the media & entertainment group’s Capital and Radio X and Bauer Media’s Kiss in the UK. Global created DAX because there was no easy way for advertisers to reach the growing number of people listening to audio on digital devices. In the UK every week over 24 million (MIDAS Plus Winter 2017) people stream digital audio and this figure is growing. In November 2017, DAX launched in France and Germany.
At the end of 2017, DAX became the world’s largest digital audio advertising platform by acquiring US-based digital audio ad sales company, AudioHQ and rebranding. This gives Global an ad sales and ad tech footprint in the US and makes DAX the largest digital audio advertising platform in the world reaching 160 million listeners.
Presented by David Cooper, Head of DAX Sales (EU
The program of The European Radio and Digital Audio Show 2018 is coorganized by Nicolas Moulard (Actuonda) and Xavier Filliol (Les Editions de l'Octet) in collaboration with Phiippe Chapot (Editions HF).