BIG DATAS & EDITORIAL
Datas & innovation at the service of the
editorial team
• Founded: 1997
• Headquarters: Barcelona
• Number of employees: +400
• 10 Languages
SOFTONIC
• 10 Languages
• Unique user...
• Created: 2012
• Team : 28 people
- Development (9)
DataScience@Softonic
- Development (9)
- Business Intelligence (5)
- ...
180 million180 million
Entries per day in Softonic’s Hadoop DB
DATA DRIVEN COMPANY
360 million entries per day
50+ Dashboards50+ Dashboards
1000+ accounts
All products connected
WHATABOUT
EDITORIAL ?EDITORIAL ?
OLDEDITORIALSETUP
PL
NL
FR
ITESEN
EN
(BCN)
NL JPIT
BR
ES
CN
EN
(USA)
DE
JP
FR
ITES
EN
(USA)
EN
(BCN)
NEWS
ARTICLES
ONEYEARAFTER
PL
NL
JPIT
BR
ES
CNDE
ARTICLES
AUDIOVISUAL
CATALOG
EXTERNAL TRANSL...
“We are now entering a time period
of what I would like to call the
Digital Media Data Guru.Digital Media Data Guru.
Amy S...
GURUWHAT?
DIGITAL MEDIA DATA
TECHNOLOGY
EXPERT
JOURNALISM
EXPERT
DATA SCIENCE
EXPERTEXPERT EXPERT EXPERT
- Code
- Design
-...
HOWWEDIDIT?
DIGITAL MEDIA DATA
TECHNOLOGY
EXPERT
JOURNALISM
EXPERT
DATA SCIENCE
EXPERTEXPERT EXPERT EXPERT
We put the CMS
...
ONE YEAR AFTER
OPERATIONS OPTIMIZATION
ONE YEAR AFTER
ONE YEAR AFTER
REAL TIME REVENUES
PENDING…
DIGITAL MEDIA DATA
DELIVERING OUR 2.0
EXPERIENCE
GO TO SOURCE FOR
APP RELATED INFOS
FROM REACTIVE TO
PRO-ACTIVEEX...
WHATWE’VE
LEARNTLEARNT
SPOTTHEEARLYADOPTERS
BUILDDEDICATEDTEAMS
TRAINING IS KEY
Use cases or References or Expected O
Visual examples, mockups…
NOTEVERYTHING
MEASURED
NOTEVERYTHING
CANBEMEASURED
Q&A
Julien Palier
VP Editorial
Softonic.com
@jpalier
julien.palier@softonic.com
Organizadores Sponsor platinum
Sponsor Gold Con el apoyo de Socio tecnológico
Nicolas Moulard, Director de Actuonda
moular...
Big data and innovation at the service of the editorial team by Julien Palier of Softonic at Big Media Madrid by Actuonda
Big data and innovation at the service of the editorial team by Julien Palier of Softonic at Big Media Madrid by Actuonda
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Big data and innovation at the service of the editorial team by Julien Palier of Softonic at Big Media Madrid by Actuonda

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Big data and innovation at the service of the editorial team by Julien Palier of Softonic.
Experiencia y visión de Softonic sobre el futuro del periodismo digital.

Primer encuentro BIG MEDIA
Conectando Media, Audiencia y Publicidad con Datos
24 de junio 2014, Madrid
• Sponsor Platinum : Perfect Memory
• Sponsor Gold : Stratio, Paradigma
• Con el apoyo de : Big Data Spain, Medios On
• Socio tecnológico : Agora News
• Organizadores : Actuonda y Cátedra Big Data UAM-IBM
• Contacto : Nicolas Moulard (Actuonda) moulard@actuonda.com @Radio_20
www.bigmediaconnect.es

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Big data and innovation at the service of the editorial team by Julien Palier of Softonic at Big Media Madrid by Actuonda

  1. 1. BIG DATAS & EDITORIAL Datas & innovation at the service of the editorial team
  2. 2. • Founded: 1997 • Headquarters: Barcelona • Number of employees: +400 • 10 Languages SOFTONIC • 10 Languages • Unique users: 125 million/month • Page views: more than 823 million/month • International Offices: Madrid (‘08), San Francisco (‘09), Shanghai (‘10), Tokyo (‘10), New York (’13), México City (’14)
  3. 3. • Created: 2012 • Team : 28 people - Development (9) DataScience@Softonic - Development (9) - Business Intelligence (5) - Data Analysis (4) - Data Science (7) - Web Analytics & Optimization (2)
  4. 4. 180 million180 million Entries per day in Softonic’s Hadoop DB
  5. 5. DATA DRIVEN COMPANY 360 million entries per day 50+ Dashboards50+ Dashboards 1000+ accounts All products connected
  6. 6. WHATABOUT EDITORIAL ?EDITORIAL ?
  7. 7. OLDEDITORIALSETUP PL NL FR ITESEN EN (BCN) NL JPIT BR ES CN EN (USA) DE
  8. 8. JP FR ITES EN (USA) EN (BCN) NEWS ARTICLES ONEYEARAFTER PL NL JPIT BR ES CNDE ARTICLES AUDIOVISUAL CATALOG EXTERNAL TRANSLATORS
  9. 9. “We are now entering a time period of what I would like to call the Digital Media Data Guru.Digital Media Data Guru. Amy Schmitz Weiss niemanlab.org 07/26/2013 http://www.niemanlab.org/2013/07/at-the-intersection-of-journalism-data-science-and-digital-media-how-can-j-schools-prep-students-for-the-world-theyre-headed-into/
  10. 10. GURUWHAT? DIGITAL MEDIA DATA TECHNOLOGY EXPERT JOURNALISM EXPERT DATA SCIENCE EXPERTEXPERT EXPERT EXPERT - Code - Design - Mindset - Multi channels - StoryTelling - Fact checking - Deontology - Formats - Analytical skills - Modeling - Excel !!!
  11. 11. HOWWEDIDIT? DIGITAL MEDIA DATA TECHNOLOGY EXPERT JOURNALISM EXPERT DATA SCIENCE EXPERTEXPERT EXPERT EXPERT We put the CMS Team at the center of the editorial floor Training Training Training for all our editors We created a dedicated Team “Intelligence”
  12. 12. ONE YEAR AFTER OPERATIONS OPTIMIZATION
  13. 13. ONE YEAR AFTER
  14. 14. ONE YEAR AFTER REAL TIME REVENUES
  15. 15. PENDING… DIGITAL MEDIA DATA DELIVERING OUR 2.0 EXPERIENCE GO TO SOURCE FOR APP RELATED INFOS FROM REACTIVE TO PRO-ACTIVEEXPERIENCE APP RELATED INFOS PRO-ACTIVE CMS fully integrated with our daily workflow Develop our network to boost exclusive content offering Close integration of full solution to spot trending topics
  16. 16. WHATWE’VE LEARNTLEARNT
  17. 17. SPOTTHEEARLYADOPTERS
  18. 18. BUILDDEDICATEDTEAMS
  19. 19. TRAINING IS KEY
  20. 20. Use cases or References or Expected O Visual examples, mockups… NOTEVERYTHING MEASURED NOTEVERYTHING CANBEMEASURED
  21. 21. Q&A Julien Palier VP Editorial Softonic.com @jpalier julien.palier@softonic.com
  22. 22. Organizadores Sponsor platinum Sponsor Gold Con el apoyo de Socio tecnológico Nicolas Moulard, Director de Actuonda moulard@actuonda.com Tel : +34 699 248 200 @Radio_20 www.bigmediaconnect.es

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