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ACPM Diffusion Digitale en France @ Radio 2.0 2017

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ACPM Diffusion Digitale en France @ Radio 2.0 2017
par Jean-Paul Dietsch

Vidéo correspondante : https://www.youtube.com/watch?v=3eIQ35tDs-8

VI Rencontres Radio 2.0 ' Audio Digital Reboot'
Lundi 30 janvier 2017 / Grande Halle de la Villette / Salon de la Radio
45 intervenants : 7 Keynotes / 4 Tables Rondes / 4 Etudes exclusives / 7 Workshops
www.rr20.fr

Partenaires Gold : Deezer, Spotify, RCS, Blitzr, Sync, Coyote, ACPM, Sacem, Kantar Media
Partenaires Communication : Mediamétrie, Scam, INA, Hyperworld
Partenaires Media : La Lettre Pro, Radiopub, CBNews, Mind, Influencia, Frenchweb, Satellifax, Media+, Longeur D'ondes, RadioWorld
Co-Organisateurs : Les Editions de l'Octet, Actuonda

Published in: Entertainment & Humor
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ACPM Diffusion Digitale en France @ Radio 2.0 2017

  1. 1. LA DIFFUSION DE LA RADIO DIGITALE EN FRANCE Janvier 2017
  2. 2. v v ACPM L'ACPM, l’Alliance pour les Chiffres de la Presse et des Médias, est née de la fusion entre l’OJD et AudiPresse. L’ACPM a pour mission la mesure de l’audience de la diffusion des médias
  3. 3. v v LE PROCESS TECHNIQUE DE CONTRÔLE DVMR, Creacast, Saooti, etc.
  4. 4. v v DÉFINITIONS ET INDICATEURS MARCHÉ  Définition d’une Web Radio : Une Web Radio correspond au flux audio "live" diffusé simultanément dans le Monde et sur n'importe quel type de terminal numérique, tel qu'un P.C., un Smartphone, une Tablette, une TV connectée, une Box Internet, un transistor numérique ou encore un autoradio connecté, agrégateurs de flux, etc. Une radio Digitale reprend, la radio déjà diffusée sur les ondes, une Web Radio uniquement le flux audio disponible sur le réseau numérique.  Radio digitale : il s'agit des Radios dont le flux audio est identique à celui de la station FM diffusée sur les ondes, au même moment (Simulcast)  Un Groupe est un ensemble de Radios de marques distinctes appartenant à un même éditeur  Un Réseau est un ensemble de Radios consolidées au sein d'un couplage publicitaire ou commercialisées par une même régie Indicateurs contrôlés :Indicateurs contrôlés : Ecoutes actives (Sessions d’écoutes actives) : Nombre d’écoutes actives d’une Radio au cours d’un mois. Est considéré comme écoute active toute session ouverte depuis 30 secondes ou plus d’une même Radio. Durée totale des Ecoutes actives : Nombre d’heures totales d’écoute d’une Radio dans le cadre de sessions d’écoutes actives au cours d’un mois. Moyenne de durée d’écoute active : Nombre d’heures d’écoute d’une Radio par le nombre de sessions d’écoutes actives. Ecoutes actives France Ecoutes actives Monde Durée d'Ecoute totale Durée d'Ecoute Moyenne
  5. 5. v v RÈGLES ET PÉRIMÈTRES  Le flux audio doit être diffusé de façon à ce que l’utilisateur puisse y mettre fin par une action simple accessible et identifiable depuis l’écran principal de son terminal. Cette action devra impérativement clôturer la diffusion du flux Streamé. (Fonction Stop, Non en pause ou en Mute)  L‘Autoplay peut-être utilisé par l'éditeur uniquement sur ses supports de même Marque. (Autoplay : Lancement automatique du flux lors de l'ouverture du support)  Un Seul et Unique flux doit être lancé et il devra être audible dès la 1ere seconde.  Le flux ne doit pas être interrompu par l'éditeur en deçà d'une fois par 24 heures sauf circonstances exceptionnelles.
  6. 6. v v LES CLASSEMENTS  3 Classements publiés chaque mois : Marques, Groupes et réseaux et Radios.
  7. 7. Evolution de la durée d’écoutes en France  + 103% d’Ecoutes Actives France (septembre 2015 VS décembre 2016)  36 marques de radios adhérentes (VS 33 en septembre 2015) + de 100 millions d’Ecoutes Actives mesurées en France par mois !
  8. 8. FOCUS SUR RIRE ET CHANSONS  62% d’Ecoutes Actives en France en + (septembre 2015 VS décembre 2016)  1 Radio digitale et 15 web Radios en décembre 2016 (VS 1+10 en septembre 2015)
  9. 9. FOCUS SKYROCK  29% d’Ecoutes Actives en France en + (septembre 2015 VS décembre 2016)  1 Radio Digitale et 5 Web Radios en décembre 2016 (1 seule en septembre 2015)
  10. 10. v v TARIFICATION COTISATIONS ANNUELLES EN FONCTION DU VOLUME CONTRÔLÉ PAR WEB RADIO - 1 millions d’Ecoutes Actives par mois 490 € HT par an 1 à 2 millions d’Ecoutes Actives par mois 990 € HT par an 2 à 4 millions d’Ecoutes Actives par mois 1.490 € HT par an 4 à 10 millions d’Ecoutes Actives par mois 2.490 € HT par an + de 10 millions d’Ecoutes actives par mois 4.500 € HT par an Pour les éditeurs disposant, par exemple, de plus de 40 Radios contrôlées, une cotisation forfaitaire « cappée » est appliquée.
  11. 11. Une mesure représentative de tous et pour tous !
  12. 12. v v JEAN-PAUL DIETSCH jp.d@acpm.fr ACPM // OJD
  13. 13. v v Partenaires www.rr20.fr

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