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Next Generation Mail : Toward a Personal Social CRM


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Next Generation Mail : Toward a Personal Social CRM

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Next Generation Mail : Toward a Personal Social CRM

  1. 1. Next Generation Mail : Toward a Personal Social CRM<br />Nicolas GUILLAUME<br />QuestionableMail<br />NextMail'11<br />First International Workshop on Next Trends in Mail<br />August 22, 2011- Lyon, France<br />
  2. 2. Introduction<br />Practitioner<br />Focus on email usages<br />QuestionableMail (project code)<br />Thanks & Apologies<br />NextMail'11<br />The full text of thispresentationispublished :<br /><br />
  3. 3. Email vs Social Network<br />Audience<br />Functionnalities<br />NextMail'11<br />
  4. 4. Email vs Social Network<br />Email is not dead<br />Email willbe not replaced by Social Network<br />Email & Social Network are verysimilar<br />Audience<br />Functionnalities<br />NextMail'11<br />
  5. 5. Conclusions<br />There is an implicit social network in your email<br />Flow overload / Flow filtering: sameproblem for Email and Social Network<br />Attention is not the point<br />High level « Assistant » vsLowlevel « Messages Flow »<br />Non prioritysubjects<br /><ul><li>Personal Social CRM : Priorize vs Specialize</li></ul>From Messages to Contacts<br />Relationship Management<br />Delegation<br />NextMail'11<br />
  6. 6. Messages flow<br />Real Time<br />Time – Message - Contact<br />Time – Contact - Message<br />August, 22th<br />NextMail'11<br />6<br />
  7. 7. Re-Processed Messages flow<br />Time – Contact - Message<br />Time – Message - Contact<br />Privacy (contact group)<br />Thread (conversation)<br />Thread (conversation)<br />EdgeRank : contact by<br />Time<br />Frequency<br />Type<br />August, 22th<br />NextMail'11<br />7<br />New Flow Filtering Applications<br />
  8. 8. Specializedviews of Messages flow (1)<br />PriorityInbox<br />Time – Message - Contact<br />Thread (conversation)<br />Xobni<br />PriorityInbox<br />People Widget<br />August, 22th<br />NextMail'11<br />8<br />
  9. 9. Specializedviews of Messages flow (2)<br />Time – Message - Contact<br />Cloud based mail (Gmail)<br />storage, retrieval and post processing <br />Mobile inbox(iPhone)<br />Quick & Short Response <br />Time – Message - Contact<br />Time – Message - Contact<br />Working inbox (Thick Client – Outlook)<br />Advanced Daily Processing (Followup, Folder, Category, Rules)<br />August, 22th<br />NextMail'11<br />9<br />
  10. 10. Evenworse<br />Multiples « behavioursprocessing »<br />Clean desk policy, Folder/Tag policy, GTD & forget policy<br />Multiple views<br />Weekly/Montly/QuaterlyView, Thread Follow up , Activity Report, Relationship,…<br />Multiple roles<br />Sale representative, biz development, project manaer, CEO, marketing guy, technical support,…<br />NextMail'11<br />
  11. 11. Personal CRM<br />Keep the messages flow<br />Addspecializedviews<br />Customize set of specializedviews by role<br />NextMail'11<br />
  12. 12. PersonalSocial CRM<br />Social is not the point<br />Enterprise Processes & Groups<br />Delegation<br />NextMail'11<br />
  13. 13. Questions<br />NextMail'11<br />
  14. 14. Thankyou<br />Nicolas GUILLAUME<br /><br /><br />Blog :<br />Twitter :<br />Linkedin :<br />Paternité-Pas d'Utilisation Commerciale-Pas de Modification 2.0 France<br /><br />NextMail'11<br />