Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside

92,004 views

Published on

INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.

Published in: Marketing
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @ https://www.ThesisScientist.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Awsome!!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • It's really a great things to learn in this digital era..
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @ https://www.ThesisScientist.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Wondering how to increase your credit score here is the article on https://www.quora.com/profile/Gowrav/Posts/What-is-the-best-way-to-increase-my-CIBIL-score-to-get-loans
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside

  1. #IntroToDigital @njchevalier
  2. #IntroToDigital @njchevalier A PRESENTATION BY @NJCHEVALIER #IntroToDigital
  3. #IntroToDigital @njchevalier WHAT YOU’LL LEARN #IntroToDigital @njchevalier • DEFINITION OF DIGITAL MARKETING • HOW TO DO DIGITAL MARKETING THAT’S IT?
  4. #IntroToDigital @njchevalier AND #IntroToDigital @njchevalier • HOW TO DO A DIGITAL ANALYSIS • HOW TO USE DIGITAL MARKETING TO FIND A JOB THEORITICAL PRACTICAL KNOWLEDGE
  5. #IntroToDigital @njchevalier 22# FREE TOOLS #IntroToDigital @njchevalier
  6. #IntroToDigital @njchevalier #IntroToDigital @njchevalier GOOD FOR YOU?
  7. #IntroToDigital @njchevalier #IntroToDigital @njchevalier HOW TO DEFINE IT?
  8. #IntroToDigital @njchevalier PROMOTION #IntroToDigital @njchevalier A PRODUCT, A SERVICE OR A BRAND ON ELECTRONIC DEVICES. OF THE
  9. #IntroToDigital @njchevalier #IntroToDigital @njchevalier BUT WAIT…WHAT IS IT EXACTLY ?
  10. #IntroToDigital @njchevalier #IntroToDigital @njchevalier DIGITAL MARKETING BLOG SOCIAL MEDIA SEO SEM BIG DATA DISPLAY CONTENT MARKETING VIDEO MOBILECRM NEWSLETTER
  11. #IntroToDigital @njchevalier WHY IS DIGITALMARKETING SO TRENDY?
  12. #IntroToDigital @njchevalier #IntroToDigital @njchevalier CHEAPIT IS ALL YOU NEED IS SKILL
  13. #IntroToDigital @njchevalier FUNTO DO CREATIVE, INTERACTIVE & NEW.
  14. #IntroToDigital @njchevalier #IntroToDigital @njchevalier WORLDWIDETHE WORLD IS YOUR LIMIT
  15. #IntroToDigital @njchevalier EASYTO ANALYSE YOU HAVE NICE GRAPH TO WATCH EVOLUTION OF YOUR WORK.
  16. #IntroToDigital @njchevalier #IntroToDigital @njchevalier FREEDOMNO PHYSICAL LIMITS NORMAL FORCE WEIGHT FORCE FRICTION
  17. #IntroToDigital @njchevalier LET’S GET INTO IT!
  18. #IntroToDigital @njchevalier #IntroToDigital @njchevalier AREAS OF DIGITAL MARKETING
  19. #IntroToDigital @njchevalier COMMUNICATION E-CRM CONTENT SEARCH MARKETING ENGINE DISPLAY MARKETING
  20. #IntroToDigital @njchevalier #IntroToDigital @njchevalier SEARCH MARKETING = SEO + SEA ENGINE
  21. #IntroToDigital @njchevalier SEOSEARCH ENGINE OPTIMIZATION
  22. #IntroToDigital @njchevalier #IntroToDigital @njchevalier WHO USE GOOGLE? DO NOT
  23. #IntroToDigital @njchevalier
  24. #IntroToDigital @njchevalier ONSITE OFFSITE
  25. #IntroToDigital @njchevalier ONSITE OFFSITE
  26. #IntroToDigital @njchevalier ONSITE SELECT WEBSITE WITH CONTENT OF QUALITY.
  27. #IntroToDigital @njchevalier EVALUATE THE POWER OF WEBSITE. OFFSITE
  28. #IntroToDigital @njchevalier ONSITEOPTIMIZATION
  29. #IntroToDigital @njchevalier OPTIMIZATION HOW TO EXPLAIN YOUR WEBSITE TO GOOGLE?
  30. #IntroToDigital @njchevalier Metadescription H1 title …<METADESCRIPTION> <TITLE> <H1> <H2> <H3> <link>
  31. #IntroToDigital @njchevalier #IntroToDigital @njchevalier HOW GOOGLE JUDGE IF IT IS A GOOD WEBSITE? BOUNCE RATE AVERAGE VISIT DURATION NUMBERS OF VISITED PAGE SOCIAL SIGNALS % 00:00 2,15 DIRECT TRAFFIC
  32. #IntroToDigital @njchevalier #
  33. #IntroToDigital @njchevalier #
  34. #IntroToDigital @njchevalier #
  35. #IntroToDigital @njchevalier UNDERSTAND THE ALGORITHM FOCUS ON THE USERS
  36. #IntroToDigital @njchevalier OFFSITEOPTIMIZATION
  37. #IntroToDigital @njchevalier #IntroToDigital @njchevalier A LINK IS A DOOR.
  38. #IntroToDigital @njchevalier #IntroToDigital @njchevalier YOU EXPECT TO FIND WHAT WAS WRITTEN ON THE DOOR.
  39. #IntroToDigital @njchevalier #IntroToDigital @njchevalier BUT WHEN YOU HAVE TOO MANY DOORS WITH THE SAME NAME, IT IS WEIRD.
  40. #IntroToDigital @njchevalier EVERY LINK GIVE LINKJUICE.
  41. #IntroToDigital @njchevalier #IntroToDigital @njchevalier GOOGLE SENDS BOTS TO CRAWL WEBSITE.
  42. #IntroToDigital @njchevalier #IntroToDigital @njchevalier CRAWLING DEFINE THE LINKJUICE.
  43. #IntroToDigital @njchevalier WHAT IS A GOOD LINK? FROM A RELEVANT DOMAIN FROM A POWERFUL DOMAIN FROM A RELEVANT PAGE IN A TEXT ABOUT THE TOPIC NATURAL CONNECTION CLICKED AND VISITED
  44. #IntroToDigital @njchevalier #IntroToDigital @njchevalier SEO HAS NATURAL. TO BE TO LOOK
  45. #IntroToDigital @njchevalier #4
  46. #IntroToDigital @njchevalier #IntroToDigital @njchevalier #5
  47. #IntroToDigital @njchevalier #6
  48. #IntroToDigital @njchevalier #7 WHATSMYSERP
  49. #IntroToDigital @njchevalier SEO IS NOT A SCIENCE, IT IS AN ART.
  50. #IntroToDigital @njchevalier SEASEARCH ENGINE ADVERTISING
  51. #IntroToDigital @njchevalier #8
  52. #IntroToDigital @njchevalier • TARGET THE RIGHT KEYWORD • CHECK THE COMPETITION • EVALUATE THE CONVERSION
  53. #IntroToDigital @njchevalier CPCCOST PER CLICK PPCPAY PER CLICK CLICKS
  54. #IntroToDigital @njchevalier #9
  55. #IntroToDigital @njchevalier #10
  56. #IntroToDigital @njchevalier LONG TERM SHORT TERM SEO SEA ADS DISPLAY
  57. #IntroToDigital @njchevalier #IntroToDigital @njchevalier DISPLAY ADS
  58. #IntroToDigital @njchevalier BANNERS, IMAGES, VIDEO OR AUDIO. DISPLAY ADVERTISING IS A RANGE OF DIFFERENT CONTENT ON WEBSITES. ADSENSE 10% less than usual Free master thesis Subjects NOW!!!
  59. #IntroToDigital @njchevalier TRADITIONAL VS DISPLAY MARKETING TV SPOTS RADIO POSTER ADS PRINT ADS ADSENSE FACEBOOK ADS YOUTUBE ADS GOOGLE ADS PUBLICITY
  60. #IntroToDigital @njchevalier TRADITIONAL VS DISPLAY MARKETING ATTENTION FOR A SHORT TIME INTERRUPTS TENDS TO BE EXPENSIVE CUSTOMIZED ADS MORE ACCURATE PUBLICITY CHEAPER
  61. #IntroToDigital @njchevalier #11
  62. #IntroToDigital @njchevalierAFFILIATE AFFILIATE PLATFORM PROGRAM
  63. #IntroToDigital @njchevalier CTRCLICK-THROUGH RATE = CLICKS VIEWS
  64. #IntroToDigital @njchevalier CUSTOMER #IntroToDigital @njchevalier E-CRMELECTRONIC RELATIONSHIP MANAGEMENT
  65. #IntroToDigital @njchevalier NEWSLETTER, CUSTOMIZATION, APPLICATIONS. E-CRM IS THE TOOLS AND TECHNICS USED TO CATCH NEW CUSTOMER AND RETAIN CUSTOMERS.
  66. #IntroToDigital @njchevalier #IntroToDigital @njchevalier KNOW BETTER YOUR CUSTOMER CUSTOMIZE THE COMMUNICATION CREATE LOYALTY PUSH THE POTENTIAL
  67. #IntroToDigital @njchevalier CRM
  68. #IntroToDigital @njchevalier #12
  69. #IntroToDigital @njchevalier MARKETING
  70. #IntroToDigital @njchevalier #IntroToDigital @njchevalier WHAT IS CONTENT MARKETING?
  71. #IntroToDigital @njchevalier CONTENT MARKETING IS THE NATURAL WAY TO DO SEO.
  72. #IntroToDigital @njchevalier #IntroToDigital @njchevalier www.smartinsights.com
  73. #IntroToDigital @njchevalier ATTRACT ATTENTION TRAFFIC = ATTENTION => MONETIZE
  74. #IntroToDigital @njchevalier TRADITIONAL VS CONTENT MARKETING TV SPOTS RADIO POSTER ADS PRINT ADS BLOG POST VIDEO PODCASTS INFOGRAPHICS PUBLICITY
  75. #IntroToDigital @njchevalier TRADITIONAL VS CONTENT MARKETING ATTENTION FOR A SHORT TIME INTERRUPTS TENDS TO BE EXPENSIVE GIVE VALUABLE INFORMATIONS CREATE LOYALTY CREATE VIRAL CONTENT PUBLICITY CREATE RECIPROCITY
  76. #IntroToDigital @njchevalier CONTENT MARKETING THE TROJAN HORSE OR THE TECHNIC OF
  77. #IntroToDigital @njchevalier #IntroToDigital @njchevalier IN 1 MIN 72 HRS OF NEW VIDEO UPLOADED ON YOUTUBE 2,460,000 SHARES ON FACEBOOK 277,000 TWEETS 216,000 NEW INSTAGRAM PHOTOS 3,472 NEW PINS ON PINTEREST
  78. #IntroToDigital @njchevalier WHY ARE YOU SHARING?
  79. #IntroToDigital @njchevalier #IntroToDigital @njchevalier USEFUL INFORMATION DEFINE OURSELF UNIVERSAL TOPICS SUPPORT A CAUSE GIVE OUR OPINION CONNECT WITH A COMMUNITY
  80. #IntroToDigital @njchevalier #13
  81. #IntroToDigital @njchevalier #14
  82. #IntroToDigital @njchevalier #15
  83. #IntroToDigital @njchevalier YOUR CONTENT HAS TO BE MEMORABLE ACCURATE
  84. #IntroToDigital @njchevalier COMM UNICATION
  85. #IntroToDigital @njchevalier BRANDS BRANDS BRANDS ONLY BRANDS?
  86. #IntroToDigital @njchevalier #IntroToDigital @njchevalier
  87. #IntroToDigital @njchevalier PEOPLE DO.
  88. #IntroToDigital @njchevalier ATHLETES JOURNALIST POLITICS CELEBRITIES MARKETERS SALESMAN STUDENTS PRO PEOPLE
  89. #IntroToDigital @njchevalier #IntroToDigital @njchevalier ARE BRANDS NOW PEOPLE
  90. #IntroToDigital @njchevalier PEOPLE EXPECT MORE FROM THE BRANDS.
  91. #IntroToDigital @njchevalier #IntroToDigital @njchevalier TRANSPARENCY TRUST IDENTIFICATION
  92. #IntroToDigital @njchevalier BRAND BRAND ONLINE
  93. #IntroToDigital @njchevalier DOES IT MEAN WHAT TO BEBRAND? AN ONLINE #IntroToDigital @njchevalier
  94. #IntroToDigital @njchevalier BE VISIBLE MANAGE YOUR REPUTATION HAVING A COMMUNICATION STRATEGY DEVELOP YOUR COMMUNITY
  95. #IntroToDigital @njchevalier #16
  96. #IntroToDigital @njchevalier
  97. #IntroToDigital @njchevalier #17
  98. #IntroToDigital @njchevalier #18
  99. #IntroToDigital @njchevalier #19
  100. #IntroToDigital @njchevalier INFORM WATCH NEWS NETWORKING FOLLOW UP ASK BRANDS ONLINE EVENTS CHAT LOOK FOR JOBS 8Reasons to use twitter
  101. #IntroToDigital @njchevalier #20
  102. #IntroToDigital @njchevalier #21
  103. #IntroToDigital @njchevalier #22
  104. #IntroToDigital @njchevalier WITH SOCIAL MEDIA JOBS ARE CHANGING…
  105. #IntroToDigital @njchevalier MARKETING VSDIGITAL MARKETING
  106. #IntroToDigital @njchevalier WHAT YOU LEARN MARKET ANALYSIS CONSUMER BEHAVIOUR PUBLICITY SALES COMMUNICATION
  107. #IntroToDigital @njchevalier ANALYSIS ONLINE TOOLS BEFORE AFTER MARKETING COMMUNICATION ADS SEM / DISPLAY CONTENT MARKETING
  108. #IntroToDigital @njchevalier #IntroToDigital @njchevalier MARKETING SALES COMMUNICATION EVENTS ADS DIGITAL MARKETING
  109. #IntroToDigital @njchevalier TO GO ONLINE. THEN BE PREPARED
  110. #IntroToDigital @njchevalier #IntroToDigital @njchevalier HOWDIGITAL ANALYSIS
  111. #IntroToDigital @njchevalier LIST OF TOOLS
  112. #IntroToDigital @njchevalier #22 FREE TOOLS 1 GOOGLE KEYWORD PLANNER 12 MAILCHIMP 2 WEBMASTER TOOLS 13 PIXLR 3 ALYZE 14 PIKTOCHART 4 OPEN SITE EXPLORER 15 WORDPRESS 5 MAJESTIC SEO 16 KLOUT 6 MOZCAST 17 GOOGLE ALERTS 7 WHATSMYSERP 18 HOOTSUITE 8 GOOGLE ADWORDS 19 IFTTT 9 GOOGLE ANALYTICS 20 TWITTERCOUNTER 10 SIMILAR WEB 21 FOLLOWERWONK 11 GOOGLE ADSENSE 22 UNFOLLOWERME
  113. #IntroToDigital @njchevalier PART11 GOOGLE KEYWORD PLANNER CHECK THE KEYWORD SEARCH VOLUME 2 WEBMASTER TOOLS CHECK THE STRUCTURE OF YOUR WEBSITE 3 ALYZE CHECK THE KEYWORD DENSITY 4 OPEN SITE EXPLORER CHECK THE POWER OF THE WEBSITE 5 MAJESTIC SEO CHECK THE BACKLINKS 6 MOZCAST CHECK THE RANKING EVOLUTION 7 WHATSMYSERP CHECK KEYWORD RANKING 8 GOOGLE ADWORDS PLAN ADS CAMPAIGNS ON GOOGLE 9 GOOGLE ANALYTICS CHECK YOUR TRAFFIC 10 SIMILAR WEB CHECK THE TRAFFIC 11 GOOGLE ADSENSE PLAN ADS DISPLAY ON WEBSITES
  114. #IntroToDigital @njchevalier 12 MAILCHIMP CREATE NEWSLETTER 13 PIXLR DESIGN TOOL 14 PIKTOCHART CREATE INFOGRAPHICS 15 WORDPRESS BLOG PLATFORM 16 KLOUT INFLUENCE TOOL 17 GOOGLE ALERTS WATCH REPUTATION 18 HOOTSUITE MANAGE SOCIAL NETWORKS 19 IFTTT AUTOMATIZE SOCIAL MEDIA 20 TWITTERCOUNTER CHECK YOUR TWITTER EVOLUTION 21 FOLLOWERWONK CHECK THE TWITTER PROFILES 22 UNFOLLOWERME CHECK THE UNFOLLOWERS PART2
  115. #IntroToDigital @njchevalier CHECK THE KEYWORDS 01.
  116. #IntroToDigital @njchevalier ANALYSE THE KEYWORDS DENSITY OF COMPETITORS 02.
  117. #IntroToDigital @njchevalier COMPARE THE BACKLINKS PROFILES OF THE COMPETITION 03.
  118. #IntroToDigital @njchevalier CHECK WHERE ARE YOUR POTENTIAL CUSTOMERS 04.
  119. #IntroToDigital @njchevalier ASK YOUR CUSTOMERS WHAT DO THEY NEED 05.
  120. #IntroToDigital @njchevalier DEFINE WHAT CONTENT WILL FIT THE BEST TO THEM 06.
  121. #IntroToDigital @njchevalier FIND WHAT COMMUNICATION CHANNEL TO USE 07.
  122. #IntroToDigital @njchevalier PLAN 08.
  123. #IntroToDigital @njchevalier - WELL. GOOD BUT NOT SURE TO USE IT… - THEN CHECK THIS!
  124. #IntroToDigital @njchevalier #IntroToDigital @njchevalier JOB ONLINE TIPS TO FIND A
  125. #IntroToDigital @njchevalier #IntroToDigital @njchevalier YOUR TAKE CARE OF REPUTATIONe-
  126. #IntroToDigital @njchevalier #IntroToDigital @njchevalier OPTIMISE YOUR PROFESSIONAL NETWORKS
  127. #IntroToDigital @njchevalier #IntroToDigital @njchevalier CONNECT WITH INFLUENCERS OF YOUR SECTOR
  128. #IntroToDigital @njchevalier #IntroToDigital @njchevalier POST OFTEN
  129. #IntroToDigital @njchevalier #IntroToDigital @njchevalier INTERACT WITH OTHERS
  130. #IntroToDigital @njchevalier #IntroToDigital @njchevalier MAKE YOUR NETWORK BIGGER
  131. #IntroToDigital @njchevalier #IntroToDigital @njchevalier BE VISIBLE & UNIQUE
  132. #IntroToDigital @njchevalier #IntroToDigital @njchevalier PARTICIPATE TO GROUPS
  133. #IntroToDigital @njchevalier #IntroToDigital @njchevalier KEEP SOMEWHERE YOUR CONTACTS
  134. #IntroToDigital @njchevalier #IntroToDigital @njchevalier FOLLOW UP WITH YOUR PREVIOUS CONTACT
  135. #IntroToDigital @njchevalier DO NOT FORGET
  136. #IntroToDigital @njchevalier YOUR NETWORK IS YOUR FUTURE.
  137. #IntroToDigital @njchevalier njchevalier

×