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IT'S NOT JUST COFFEE, IT'S STARBUCKS COFFEE
GABRIELLE ALCARAZ - NICOLAS HERMAND 3COM
STARBUCKS FONDÉ EN 1971 PAR 3 ASSOCIÉS
Decaf
DÉVELOPPEMENTINTERNATIONAL
EN 1987
Shots
20 000 POINTS DE VENTE
Milk
CA : 20 MILLIARDS $
Drink
UNE
EXPERIENCE
CLIENT
NATIONALTRIVIADAY
4THOFJANUARY,2017
UNE EXPERIENCE
CLIENT
NATIONALTRIVIADAY
4THOFJANUARY,2017
LES BOISSONS
NATIONALTRIVIADAY
4THOFJANUARY,2017
PAUSE
GOURMANDE
RÉSEAUX SOCIAUX
L'INDIVIDU AU COEUR DE LA STRATÉGIE
COMMUNAUTÉ
CONTENU
PARTAGE
PERSONNALISATION
CROWDSOURCING
PROPOSITIONS
SOUHAIT DES CLIENTS
+ 150 000
IDEES
+ 2 000 000
DE VOTES
36 544 968 34 976 063
PUBLICATIONS TOUS
LES DEUX JOURS
UNE PUBLICATION
PAR JOUR
TWEETS& RETWEETS
CHAQUE JOUR
LOCALISER
ÊTRE RÉCOMPENSER
PAYER
APPLICATION MOBILE
GOOD BUZZ
#STARBUCKSCHEZMOI
LANCEMENT DES CAPSULES COMPATIBLES NESPRESSO
EVENEMENT GRANDEUR NATURE ET PARTICIPATIF
#STARBUCKSCHEZMOI SUR TWITTER OU INSTAGRAM
"NOTRE CAFE, SELON..."
ESPACE DEGUSTATION ET DECOUVERTE
PROMOTION
PHÉNOMÈNE DE MODE
COMMUNICATION
DIVERSITÉ
INTÉRÊT
ACTIONS
BAD BUZZ
#RACETOGETHER
Notre avis
personnel
VÉRITABLE LIEU DE VIE, COMME À LA MAISON
SENTIMENT D'APPARTENANCE À UNE COMMUNAUTÉ
INNOVATION PERMANENTE
FORTE PRÉSENCE SUR LES RÉSEAUX SOCIAUX
ACCESSIBLE POUR TOUS ET PARTOUT
JOYEUSE SAINT VALENTIN !

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Starbucks 2