Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital Tsunami - Digitalisierung, Disruption, Netzwerkeffekt - Key Note hr pepper Hoffest 2015

2,089 views

Published on

Published in: Internet
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Digital Tsunami - Digitalisierung, Disruption, Netzwerkeffekt - Key Note hr pepper Hoffest 2015

  1. 1. HRpepper Hoffest 2015 Digital Tsunami - Zukunft zwischen Tradition und Moderne Nicolas Clasen, Autor und Management Consultant Berlin, den 29. Mai 2015
  2. 2. Digitalisierung
  3. 3. Disruption
  4. 4. Netzwerkeffekte
  5. 5. „Information ist eine fundamentale Größe genau wie Masse oder Energie.“
  6. 6. 7 Norbert Wiener, Begründer der Kybernetik
  7. 7. „Alles was digitalisiert werden kann, wird digitalisiert.“
  8. 8. Carly Fiorina, Ex-CEO von Hewlett Packard & US-Präsidentschafts- Kandidatin 2016
  9. 9. www.digicas.de 10 Das Modell der Kondratieffzyklen
  10. 10. www.digicas.de 11 IT als horizontale Branche
  11. 11. Silicon valley www.digicas.de 12
  12. 12. Silicon valley www.digicas.de 13
  13. 13. www.digicas.de14
  14. 14. www.digicas.de 15 Clayton Christensen Harvard-Professor & Gründer Innosight
  15. 15. www.digicas.de 16 Wieso etablierte Unternehmen scheitern Kunden orientierung Evolutionäre Produktentwicklung Fokussierung auf hohe Erträge
  16. 16. www.digicas.de
  17. 17. www.digicas.de 18 Das Modell der disruptiven Innovationen Entwicklung der disruptiven Technologie in einem Nischenmarkt Sprung in den Premiummarkt Investition der etablierten Unternehmen in evolutionäre Innovationen Binnenschifffahrt Küstenschifffahrt Ozeanschifffahrt Basisinnovation mobile Energieversorgung
  18. 18. www.digicas.de 19 Dampfschiffe vs. Segelschiffe Produktleistung Kosten
  19. 19. www.digicas.de 20 Evolutionäre Innovation
  20. 20. www.digicas.de 21 Disruptive Innovation
  21. 21. www.digicas.de 22
  22. 22. Disruptive Technologien auf dem Werbemarkt www.digicas.de 29 1978 1981 1984 1987 1990 1993 1996 1999 2002 2005 2008 2011 KINO RADIO TELEFONBUCH PLAKAT DIREKT MAILING GOOGLE ONLINE DISPLAY & VIDEO PRINT (Zeitungen & Zeitschriften) FERNSEHEN Entwicklung der disruptiven Technologie in einem Nischenmarkt Produktleistung 1985 2000 Print Technologischer Entwicklungspfad Quelle: Netto-Werbeeinnahmen, ZAW
  23. 23. Disruptive Technologien auf dem Werbemarkt www.digicas.de 32 1978 1981 1984 1987 1990 1993 1996 1999 2002 2005 2008 2011 KINO RADIO TELEFONBUCH PLAKAT DIREKT MAILING GOOGLE ONLINE DISPLAY & VIDEO PRINT (Zeitungen & Zeitschriften) FERNSEHEN Entwicklung der disruptiven Technologie in einem Nischenmarkt Produktleistung Einführung des Privatfernsehens 1985 2000 Print Technologischer Entwicklungspfad Quelle: Netto-Werbeeinnahmen, ZAW
  24. 24. www.digicas.de 33 Anzahl der Publikumszeitschriften
  25. 25. Disruptive Technologien auf dem Werbemarkt www.digicas.de 34 1978 1981 1984 1987 1990 1993 1996 1999 2002 2005 2008 2011 KINO RADIO TELEFONBUCH PLAKAT DIREKT MAILING GOOGLE ONLINE DISPLAY & VIDEO PRINT (Zeitungen & Zeitschriften) FERNSEHEN Entwicklung der disruptiven Technologie in einem Nischenmarkt Produktleistung Einführung des Privatfernsehens 1985 2000 Einführung des Internets Print Technologischer Entwicklungspfad Quelle: Netto-Werbeeinnahmen, ZAW
  26. 26. www.digicas.de 35
  27. 27. €- €10,00 €20,00 €30,00 €40,00 €50,00 €60,00 €70,00 €80,00 Bauer Pro7/Sat1 RTL Axel Springer Google Spiegel Gruppe G+J Burda Facebook SevenOne Digital QC Digital (Spiegel Online) ASMI Digital (Axel Springer) IP Digital EMS (G+J) Tomorrow Focus Bauer Digital www.digicas.de 36 ARPU einzelner Medienunternehmen Offline Online *Quelle: Umsätze (Geschäftsberichte 2012, teilweise geschätzt) aus journalistischen/professionell produzierten Bewegbild-Inhalten in Mio. EUR 2012, ag.ma/AGOF
  28. 28. “Disruption is a process, not an event.” - Clayton Christensen
  29. 29. €- €10,00 €20,00 €30,00 €40,00 €50,00 €60,00 €70,00 €80,00 Bauer Pro7/Sat1 RTL Axel Springer Google Spiegel Gruppe G+J Burda Facebook SevenOne Digital QC Digital (Spiegel Online) ASMI Digital (Axel Springer) IP Digital EMS (G+J) Tomorrow Focus Bauer Digital www.digicas.de 38 Budgets follow Eyeballs Offline Online *Quelle: Umsätze (Geschäftsberichte 2012, teilweise geschätzt) aus journalistischen/professionell produzierten Bewegbild-Inhalten in Mio. EUR 2012, ag.ma/AGOF
  30. 30. www.digicas.de 39 Medienkonsumenten ersetzen Print durch Online
  31. 31. www.digicas.de 41
  32. 32. www.digicas.de 42 Wie Springer in die eigene Zukunft investiert
  33. 33. www.digicas.de 43
  34. 34. www.digicas.de 44
  35. 35. www.digicas.de 45
  36. 36. www.digicas.de 46
  37. 37. www.digicas.de 47
  38. 38. www.digicas.de 48
  39. 39. 29 Mio. EUR Umsatz in Q 1 2015
  40. 40. www.digicas.de 50 Umsatz nach Quartel in USD 23,227,829,839,344,754,961,8 81,793,9 121 139,5 167,7 188,5 228,2 252 303,6 325 364 393 447 473 534 568 643638 0 100 200 300 400 500 600 700 Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 Q3 '10 Q4 '10 Q1 '11 Q2 '11 Q3 '11 Q4 '11 Q1 '12 Q2 '12 Q3 '12 Q4 '12 Q1 '13 Q2 '13 Q3 '13 Q4 '13 Q1 '14 Q2 14 Q3 '14 Q4 '14 Q1 '15 UmsatzinMillionenUS-Dollar
  41. 41. www.digicas.de 51 Umsatz nach Kategorie
  42. 42. Netzwerkeffekte
  43. 43. „Der Netzwerkeffekt gehört in der Volkswirtschaftslehre zu den positiven externen Effekten. Er beschreibt, dass der Nutzen an einem Standard oder Netzwerk wächst, wenn dessen Nutzerzahl größer wird. Wenn der Nutzen für alle bei steigender Nutzerzahl weiter anwächst, spricht man von positiver Rückkopplung. Wird eine kritische Masse erreicht, so steigt die Nutzerzahl exponentiell an. Märkte, in denen Netzeffekte eine Rolle spielen, neigen häufig zur Bildung von Monopolen.“
  44. 44. www.digicas.de 54
  45. 45. www.digicas.de 55
  46. 46. www.digicas.de 56 Anzahl der Finanzierungsrunden > 5 Mio USD 2003 2004 2005 2006 2007 2008 2009 2010 192 232 244 245 304 261 191 221 1169 1328 1345 1430 1598 1464 1146 1092 Europa USA
  47. 47. Politik
  48. 48. Schöne neue Arbeitswelt?
  49. 49. - 500,0 1.000,0 1.500,0 2.000,0 2.500,0 www.digicas.de 68 Kein Silicon Valley-Player: Top 20 Unternehmen nach Mitarbeitern
  50. 50. www.digicas.de 69 Ernergie dominiert: Top 20 Unternehmen nach Umsatz (Mrd. USD) 0 100 200 300 400 500 600
  51. 51. www.digicas.de 70 Plattformen & Skaleneffekte ersetzen Energie: Top 20 Umsatz pro Mitarbeiter (Mio. USD) $- $2.000.000 $4.000.000 $6.000.000 $8.000.000 $10.000.000 $12.000.000 $14.000.000 $16.000.000
  52. 52. Arbeitswelten: Industrie 2.0 Disruption & Digitalisierung ermöglichen globale Marktführerschaft Kleine Beiboote wird es immer geben Fragen: Ist es wirklich so cool , für Amazon zu arbeiten?
  53. 53. Renaud Laplanche CEO Lending Club
  54. 54. www.digicas.de 75 Gründungskosten vs. Dealflow in den USA
  55. 55. www.digicas.de
  56. 56. mary meeker internet trends 2015
  57. 57. @nicolasclasen

×