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How to leverage social media influence in B2B

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I presented this deck at the PRMoment conference on B2B and Social Media in London on Dec 3rd, 2013. It provides illustrations on how influencers can support your content strategy and insights in the future on B2B social marketing

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How to leverage social media influence in B2B

  1. 1. Traackr Influencer Marketing How to leverage influencers in B2B markets A PR MOMENT CONFERENCE AT KETCHUM DECEMBER 3RD, 2013
  2. 2. Traackr Influencer Marketing From @traackr @nicochabs Traackr is the leading influencer marketing platform. We help brands and agencies identify influencers and manage their influencer strategies.
  3. 3. Traackr Influencer Marketing Does social influence matter in B2B ?
  4. 4. Traackr Influencer Marketing A SECOND LEVEL OF INFORMATION Can he help me ?
  5. 5. Traackr Influencer Marketing Influencer marketing is already a key strategy for major B2B brands
  6. 6. Traackr Influencer Marketing A SECOND LEVEL OF INFORMATION A headline here that might describe the image and some other text.
  7. 7. Traackr Influencer Marketing A SECOND LEVEL OF INFORMATION A headline here that might describe the image and some other text.
  8. 8. Traackr Influencer Marketing Influence works in context
  9. 9. Traackr Influencer Marketing Influence works in context
  10. 10. Traackr Influencer Marketing A SECOND LEVEL OF INFORMATION Carefully select your influencers based on their TARGET AUDIENCE
  11. 11. Traackr Influencer Marketing 4 ways influencers can support your content strategy
  12. 12. Traackr Influencer Marketing Get inspired Sheldrak e
  13. 13. Traackr Influencer Marketing Involve Influencers in your content creation A SECOND LEVEL OF INFORMATION all pictures from the Engagers
  14. 14. Traackr Influencer Marketing A SECOND LEVEL OF INFORMATION Support your influencers Fiorella
  15. 15. Traackr Influencer Marketing A SECOND LEVEL OF INFORMATION Co-Create Content
  16. 16. Traackr Influencer Marketing The Future of B2B influencer marketing
  17. 17. Traackr Influencer Marketing Leads are the measure Influencers of B2B influencer Leads outreach
  18. 18. Traackr Influencer Marketing Building affinity at scale With the people who have an impact With the relevant content At the right time With affinity
  19. 19. Traackr Influencer Marketing From @traackr @nicochabs Traackr is the leading influencer marketing platform. We help brands and agencies identify influencers and manage their influencer strategies.

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