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Scaling Bleeding Edge Technology in 
a Fast-paced Environment 
October 9th, 2014
Be Passionate
Jeffrey P. Bezos – About creating customer value 
"As an entrepreneur if you 
are going to build a 
company, pick somethin...
Company Overview
Comprehensive Software Solution for Video Advertising
Automate the Entire Buy
Real Time Buying Across Screens, Publishers
Be Pragmatic
http://www.ft.com/intl/cms/s/2/1fbea7a6-0106-11e4-b94d-00144feab7de.html
Paul Graham – What Silicon Valley is Like? 
“Silicon Valley is a curious 
thing. It doesn’t have an 
architectural center,...
This is Right Now 
the Center Of 
Silicon Valley
Iterate Often
AWS Initial Use Case from 2008 
http://www.usenix.com/legacy/events/lisa11/tech/full_papers/Brousse.pdf
After Many Iterations…
Pay Your Debt
Ward Cunningham – The Debt Metaphor 
"In other words, the whole 
debt metaphor, let's say, the 
ability to pay back debt, ...
Lot of Technical Challenges!
Be Passionate 
Be Pragmatic 
Iterate Often 
Pay Your Debt
SIMPLIFY. UNIFY. VERIFY. ©2013 TubeMogul Inc. All rights reserved.
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Scaling Bleeding Edge Technology in a Fast-paced Environment

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In the past 7 years, TubeMogul has been dealing with various load and technologies to end-up with a platform that manage multi-billions requests a day. During this talk, I will introduce you to TubeMogul business and some key points that helped us growing our product and infrastructure thru this unique journey.

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Scaling Bleeding Edge Technology in a Fast-paced Environment

  1. 1. Scaling Bleeding Edge Technology in a Fast-paced Environment October 9th, 2014
  2. 2. Be Passionate
  3. 3. Jeffrey P. Bezos – About creating customer value "As an entrepreneur if you are going to build a company, pick something you think is interesting that has intersection with genuinely creating real customer value and just stay right there and let the wave catch you." http://youtu.be/YlgkfOr_GLY
  4. 4. Company Overview
  5. 5. Comprehensive Software Solution for Video Advertising
  6. 6. Automate the Entire Buy
  7. 7. Real Time Buying Across Screens, Publishers
  8. 8. Be Pragmatic
  9. 9. http://www.ft.com/intl/cms/s/2/1fbea7a6-0106-11e4-b94d-00144feab7de.html
  10. 10. Paul Graham – What Silicon Valley is Like? “Silicon Valley is a curious thing. It doesn’t have an architectural center, there is no forum that is the center of Silicon Valley. The center of Silicon Valley moves around, it is wherever there is at this moment t h e g r e a t e s t concentration of people who are going to make the next generation of stuff…” http://youtu.be/R9ITLdmfdLI
  11. 11. This is Right Now the Center Of Silicon Valley
  12. 12. Iterate Often
  13. 13. AWS Initial Use Case from 2008 http://www.usenix.com/legacy/events/lisa11/tech/full_papers/Brousse.pdf
  14. 14. After Many Iterations…
  15. 15. Pay Your Debt
  16. 16. Ward Cunningham – The Debt Metaphor "In other words, the whole debt metaphor, let's say, the ability to pay back debt, and make the debt metaphor work for your advantage depends upon your writing code that is clean enough to be able to refactor as you come to understand your problem." http://youtu.be/pqeJFYwnkjE
  17. 17. Lot of Technical Challenges!
  18. 18. Be Passionate Be Pragmatic Iterate Often Pay Your Debt
  19. 19. SIMPLIFY. UNIFY. VERIFY. ©2013 TubeMogul Inc. All rights reserved.

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