Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Maintenance Matters Slides 24th August 2017

268 views

Published on

Following on from our talk last January and the recent Garden Design Journal article (July issue pg. 25) by Helen Elks-Smith discussing the issues raised at that event, we are now delighted to bring together another great panel to discuss why 'Maintenance Matters' and to explore how we can improve the value placed on proper garden aftercare.

Panel:

Helen Elks-Smith, Garden Designer, MSGD MBALI
Gary Edwards, The Gardeners Guild
Gareth Manning, Vice President Chartered Institute of Horticulture
Sophie Guinness, Lecturer in Planting and Garden Design, Capel Manor College
Caroline Tatham, Prinicipal The Cotswold Gardening School and member of the (Society of Garden Designers (SGD) student and colleges committee)
Richard Townsend, Garden Designer and Garden Maintenance Manager

Who should come?

Garden designers who want to better sell aftercare to clients
Garden maintenance managers who want to increase the value placed on proper garden aftercare and to grow the profitability of their businesses
Garden design educators and industry bodies who are interested in raising the profile and value placed on proper garden aftercare

Published in: Internet
  • Be the first to comment

  • Be the first to like this

Maintenance Matters Slides 24th August 2017

  1. 1. MAINTENANCE MATTERS Capel Manor College, Regents Park 24th August 2017 1-3pm
  2. 2. AGENDA • Welcome – Audience and Facebook participants • New at Shoot and Why today? - NG • Panel introductions (pls say a few words each): • Sophie Guinness, Lecturer in Planting and Garden Design, Capel Manor College • Gary Edwards, The Gardeners Guild • Caroline Tatham, Principal The Cotswold Gardening School • Gareth Manning, Vice President Chartered Institute of Horticulture • Helen Elks-Smith, Garden Designer, MSGD MBALI • Panel discussion - HES, NG • Deep dive discussion into issues and solutions • Summary of issues, actions and ownership • Close - NG (Shoot help to get started)
  3. 3. NEW SHOOT UPDATES  New care calendar • Edit – hide and add tasks • Tick off tasks as done • You and your team can add notes  Plant list filtering • You can now filter your plant list using many filters e.g. type, season etc.
  4. 4. NEW SHOOT UPDATES  New gardens quick links • Get to any garden profile in just one click  New garden planner • You can now upload an image (e.g. a hand drawn sketch) • Use designers circles
  5. 5. NEW SHOOT UPDATES  Mobile • List of gardens • Plants I have • Care calendar • Tick tasks done • Make notes  Documents • Manuals • Correspondence • Designs
  6. 6. Book a demo  Book a demo with me, Tania or Ben Tania Oddi Ben SparksNicola Gammon
  7. 7. WHY? Home gardener Right plant?Plant care? Reminders? My plant names? Garden
  8. 8. WHY? Garden designer Home gardener Client
  9. 9. WHY? Garden designer Home gardenerGarden aftercare Client
  10. 10. WHY? Garden designer Home gardenerGarden aftercare After care team
  11. 11. HOW WE HELP GARDEN AFTERCARE MANAGERS  Working with garden designers • Setting their out their vision for the development of the garden  Setting tasks to do for a team • Set correct horticultural tasks to do by garden • Team can login using their mobile phone to see what and how to do each task  Checking tasks are done • Saves you time as you can see which tasks have been done by your team remotely without visiting each garden  Bringing on apprentices or untrained staff • Shoot can help you to train untrained staff by setting out the tasks to do (photos and videos coming soon)  Scaling your business • It will be a bit easier to move from a sole trader to a small team
  12. 12. RICHARD TOWNSEND BEAU GARDENS
  13. 13. PANEL INTRODUCTIONS Caroline Tatham Cotswold Gardening School Gareth Manning Chartered Institute of Horticulture Gary Edwards The Gardeners Guild Sophie Guinness Capel Manor College Helen Elks-Smith MSGD, MBALI
  14. 14. WHAT DO WE DELIVER TO CLIENTS? HELEN ELKS-SMITH
  15. 15. GARDEN DESIGNER CLIENT PROMISE “As designers, we sell the idea of a beautiful garden …
  16. 16. BUT WE DELIVER THIS … (yet) we leave clients with … a sense of anticipation and a lot of bare soil.”
  17. 17. GARDEN DESIGN JOURNAL – JULY ISSUE
  18. 18. CHALLENGES / ISSUES • The client/designer/aftercare relationship • Should garden designers be involved in aftercare? • Relationship issues • Selling proper ‘aftercare’ to clients • Branding and pricing of proper ‘Garden aftercare’? • Make it easy & clear for clients to hire the right skills for the right price • Hard to find proper ‘aftercare’ professionals • Education and professional development • Role of technology (Shoot, Facebook, Online information, Databases etc.) • Role of the media (another time?)
  19. 19. CLIENT / DESIGNER / AFTERCARE – Should garden designers be involved in aftercare? Who owns aftercare? SGD best practice? – Issues for designers: • Client as an educated gardener; client as a fearful or time poor gardener; client managing gardener/ 'maintenance' team • Working with gardener/ 'maintenance' team; client expectation/client budget for ongoing care; different types of gardener vs garden maintenance team • Relationship between ‘garden designers’ and ‘aftercare professionals’ Ownership: SGD? Actions: Raise with SGD council?
  20. 20. SELLING PROPER GARDEN AFTERCARE – Are we using the right language? – Branding and pricing of proper ‘Garden aftercare’? – Market packaging – customer flyers, website – How to sell the ‘value’ of proper aftercare? • Make it easy & clear for clients to buy – educate them, demonstrate value, qualifications • Communicate the complexity and skill needed? Ownership: CIH? GARDENERS GUILD? Actions:
  21. 21. FINDING PROPER GARDEN AFTERCARE – Is there more demand than supply? – 96% are sole traders – why is that? – How many working in the UK? – How many skilled/unskilled? – Difficulties of earning money as a gardener/maintenance – Seasonality of work Ownership: Gardeners Guild? CIH? Actions:
  22. 22. EDUCATION – Garden designers’ education: • Learn value of aftercare • How to sell it – Professional aftercare training: • Encourage as a career • Professional development Ownership: Colleges? Gardeners Guild? CIH? Actions:
  23. 23. TECHNOLOGY AND MEDIA – Can technology help play more of a role to educate, empower and connect people? – How to we reset the value placed on gardening in the wider media?
  24. 24. SUMMARY – The client/designer/aftercare relationship  Ownership  Action – Selling proper ‘aftercare’ to clients  Ownership  Action – Finding proper ‘aftercare’  Ownership  Action – Education and professional development  Ownership  Action – Technology and Media
  25. 25. THANK YOU (SHOOT SET-UP TODAY WITH TANIA OR BEN) Email: shoot@shootgardening.co.uk

×