2010 - The Business Success Factory


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http://BusinessSuccessFactory.co.uk - Author, Speaker & Internet Marketing Mentor Nicola Cairncross shares her online business success strategy secrets along with the reasons most people never make any money online.

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2010 - The Business Success Factory

  1. 1. How To Build A Powerful, Sustainable Business Online<br />
  2. 2. The Business Brand Blueprint<br />Why Me? Serial Failed Entrepreneur<br />Totally Broke At Age 38<br />3 GCSE’s (NOT including maths!)<br />Mum - Phoebe & Nelson<br />In 1998 applying for £12,000 a year jobs as a secretary at an aggregates company in Acton<br />
  3. 3. The Business Brand Blueprint<br />How Did I Go From That To….<br />TheAcacia.com<br />Bought £500k hotel “no money down”<br />Renovated & Launched In 6 Weeks<br />Started the business from scratch<br />Year 2 -improved turnover by 160% (profit 90%)<br />TheMoneyGym.com<br />Website, online diary & business cards<br />Never moved out of Worthing 1st 5 Years<br />Quarter Million Turnover 2008/2009<br />Five Wealth Coaches / Events With Brett McFall<br />NicolaCairncross.com<br />Speaker / Featured in newspapers / mags / tv<br />Experts Panel At Pampers iVillage / Visa Int’l<br />Coach / Mentor<br />Membership Site<br />
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  5. 5. The Business Brand Blueprint<br />How I Became A Super Affiliate & Product Launch Ninja<br />1st 5 x Page website 1999<br />Wrote weekly text ezine<br />Sent to friends & family (accountability)<br />Archived it on site (early blog)<br />Signup box for “wealth tips”<br />Used 1shoppingcart.com<br />Kept at it – week after week<br />
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  7. 7. The Business Brand Blueprint<br />TOO Profitable Coaching Business<br />Accountant’s Hotel / Workshop Idea<br />Launched The Money Gym 2003<br />One year wealth-coaching programme<br />Gave 1st 5 Places away for “good karma”<br />£279.50 per month<br />27 clients signed up<br />22 @ £279.50 pcm = £6,149 per month <br />Phone bill the only overhead<br />
  8. 8. The Business Brand Blueprint<br />Sold Hotel<br />Steve Went Ski-ing & I Got Bored<br />Launched AMM Home Study Course<br />Had Idea & Wrote Sales Letter<br />Sent 1st email New Year’s Eve<br />Went To New Year’s Party<br />Sold 10 Places @ £1475 <br />Made £14,500 overnight<br />Then We Created The Product<br />
  9. 9. The Business Brand Blueprint<br />
  10. 10. The Business Brand Blueprint<br />Started To Pay $$$$$ To Learn / Be Mentored<br />Rachel Turner – 1st Life / Business Coach<br />Chris Barrow – 1st Business Coach<br />Rich Schefren – Business Growth System<br />Rich Schefren – Guided Profit System<br />Various Mastermind Groups<br />Lots of Workshops / Seminars<br />Product Launch Formula 3.0<br />
  11. 11. The Business Brand Blueprint<br />Revelation – 2005 Alan F-S Says “Never Pay To Get In Again”<br />Known For Putting Bums On Seats<br />4 Months Ago I Started To Promote GREAT Products To List Too<br />Making Average Of £894 per month<br />Not Main Income – Extra Pocket Money<br />Average Subscriber Value 33p / 52c<br />How big is my personal mailing list?<br />2747 subscribers<br />Over 10,500 followers on Twitter<br />
  12. 12. The Business Brand Blueprint<br />
  13. 13. The Business Brand Blueprint<br />
  14. 14. The Business Brand Blueprint<br />All This Is All Very Well But….<br />Being A Super Affiliate<br />If You Stop Emailing The Money Will Stop<br />Being A Product Launch Ninja<br />If You Stop Launching Products The Money Will Stop<br />These Are Business Tactics NOT Strategies!<br />
  15. 15. The Business Brand Blueprint<br />A Business Strategy Is Your Plan<br />Business Tactics Are The Steps You Choose To Make The Plan Work<br />Action Steps Make The Tactics You Have Chosen Work<br />How Will You Know What Tactics Will Work For YOUR Business Strategy Or Plan <br />If You Don’t Even Have One?<br />
  16. 16. The Business Brand Blueprint<br />Why You Need To Build A Business # 1<br />Traffic / Offer Free Gift / Build List<br />Sell Lead Product<br />Cover Cost Of Marketing By Sales<br />Unlimited Marketing Spend<br />Create & Sell Back End Product<br />Create Recurring Income<br />Business Has A Value<br />You Can Sell It / Live Off It For Ever!<br />
  17. 17. The Business Brand Blueprint<br />Why You Need To Build A Business #2<br />
  18. 18. So……..What Does It Take ToBecome A GREAT Business Person?<br />“Leaders Are Readers”Tim Sanders, Author “Love Is The Killer App”<br />
  19. 19. Know Your KPI’s<br />Critical Success Factors<br />Testing, Tracking & Tweaking<br />The Entrepreneurs Traps<br />Overactivity<br />Dependency<br />Responsibility<br />
  20. 20. The No #1 Reason Most Online Businesses Fail….<br />Lack Of Focus<br />
  21. 21. The Business Brand Blueprint<br />Don’t Get Distracted By Silly Niches<br />
  22. 22. The Business Brand Blueprint<br />So You Start A New Project<br />That Project Will Take 30 Days To Complete<br />Will Definitely Make You Money<br />Within 30 Days<br />So What Do You Do…<br />Get Distracted & Start A<br />2nd Project…<br />
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  28. 28. The Business Brand Blueprint<br />Building A Sustainable Business Online<br />It’s Simple But Not Easy<br />Don’t Get Distracted<br />Don’t Give Up, Don’t Ever Give Up<br />Get A Coach / Mentor<br />Get A Mastermind Group<br />Follow A Plan OR My 7-Step “Business Blueprint” Plan <br />
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  32. 32. Is It REALLY That Easy……..<br /> My Personal Journey Began 1998<br /> Coaching Since 2001<br /> 100’s Of Personal & Money Gym clients<br /> Many, many speaking gigs / audiences<br /> Know other speakers, trainers & coaches<br /> Our One Burning Question Is …….<br />
  33. 33. How Can We Inspire You To….<br />Take Action!<br />Stay Focused!<br />Keep Going!<br />Don’t Give Up!<br />Take More & Massive Action !<br />
  34. 34. We Can’t Do It For You…..<br /><ul><li>It has to come from inside you
  35. 35. You have to want it
  36. 36. You have to make it happen
  37. 37. You have to know that “if it’s to be it’s up to me”</li></li></ul><li>So What Makes The Difference Between….<br />Never even getting going?<br />Starting but giving up?<br />Flitting from pillar to post?<br />Getting some results ?<br />Or Becoming Really, Really Successful?<br />
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  39. 39. Nicola’s<br />“7 Key Secrets To Massive Online Success”<br />
  40. 40. 1. Feeling The Pain<br />Financial<br />Boredom<br />Unfulfilled Potential<br />The Swivel Factor<br />A Life Changing Moment<br />
  41. 41. 2. Vision & Belief<br />
  42. 42. 3. Finding The “Right” Opportunity For You<br />Are You Still Turning Over Stones?<br />There is NO perfect opportunity<br />The best opportunity is under your nose<br />Just pick one and get on with it!<br />
  43. 43. 4. The Investment<br />
  44. 44. 5. Taking Responsibility & Making The Commitment <br />
  45. 45. 6. Getting Support & Making The Time<br />
  46. 46. 7. Taking Fast Action & Getting Early Results<br />
  47. 47. 8. Keep Doing What Works & Accelerate The Process<br />
  48. 48. The Business Brand Blueprint<br />What Might Stop You (& What To Do About It)<br />Bought Your Shiny Box Or System<br />Get Home All Ready To Rock ‘n’ Roll<br />Login or Open Box<br />Get Started <br />And Then….<br />1st Obstacle Arises !!<br />2nd Obstacle Arises !!<br />
  49. 49. The Business Brand Blueprint<br />If We Have Time….Can I Show You Just ONE Of My Secret Weapons!!<br />
  50. 50. The Business Brand Blueprint<br />You Are Going To Go Home All Fired Up<br />You Might Have Invested In A Solution Or System Today<br />But When You Get Home & Get Started….<br />
  51. 51. The Business Brand Blueprint<br />You WILL Hit Your First Obstacle Or Two<br />And Because You Probably Don’t Have A Strategic Business Plan Yet<br />You Will Think The Solution / System Doesn’t Work….<br />
  52. 52. The Business Brand Blueprint<br />You Know You Want To Make Money Online<br />You May Already Have A Real World Business<br />OR You May Have No Idea Where To Start<br />How Would It Be If You Could Create A Plan<br />That Told You Where To Go & How To Get There?<br />
  53. 53. The Business Brand Blueprint<br />A Plan That Would Work Alongside Anything You Have Already Invested In<br />Slotting The Best Tactics Into Your Strategic Plan<br />To Help You Succeed Easier & Quicker Than Ever?<br />
  54. 54. The Business Brand Blueprint<br />My “Business Success Factory” Programme<br />(Works With Any Business, System Or Strategy)<br />Quickstart Questionnaire – Value £179<br />Most Important 5 Questions You Will Ever Be Asked About Your Business<br />Quickstart 1 Hour Mentoring Call – Value £377<br />We Will Create A Laser Targeted Action Plan For You<br />Personal Monthly Mentoring Call – Value £4524<br />Speak To Me Privately & Make Sure You Are On Track<br />Unlimited Email Access To Me - Value £4524<br />
  55. 55. The Business Brand Blueprint<br />“Business Success Factory” Coaching Programme<br />1 x Group Q&A Call Per Week – Value £8592<br />Bring Your Challenges / Learn From The Others<br />Speak To Me Privately & Make Sure You Are On Track<br />Private “Mastermind” Google Group – Value Priceless<br />Support From Me & Your Fellow Students 24/7/365<br />7-Step System “How To” Videos – Value £479.50<br />If You Don’t Have A Plan, You Can Follow My Proven System<br />
  56. 56. The Business Brand Blueprint<br />“Business Success Factory” Coaching Programme<br />Total Value Offered Today<br /> £18,675.50<br />But Before You Make Up Your Mind….<br />
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  58. 58. The Business Brand Blueprint<br />Just Some Of The 1000’s Of Money Gym Clients<br />
  59. 59. “I class myself as a serious businesswoman and entrepreneur... <br />Thanks to my year’s mentoring in The Money Gym to date I've benefited to the tune of around £400k without taking into account the ongoing revenue opportunities that I've been putting in place..... <br />Just one idea of Nicola’s enabled my partner to make £16,000 PLUS profit in under 6 weeks.<br />Above all I’ve discovered that independent wealth can be achieved very quickly, you just need to identify the best route for you and I certainly have done that!" Debbie Bissett<br />Invigorate Recruitmenthttp://www.invigoraterecruitment.co.uk/<br />
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  61. 61. “One year ago I had just opened a small training venue in central London, ran two other small holistic businesses and was struggling to find clients. <br />Now, thanks to Nicola, I am swamped with room bookings and my two other businesses are flourishing like never before. <br />I have also learnt huge amounts from her in terms of internet marketing and property investment. <br />I have quadrupled my income and bought a house! <br />What an amazing woman!<br />Debbie Winterbourne<br />TrainingRoomForHire.com<br />
  62. 62. The Business Brand Blueprint<br />What Would It Be Like To …<br />Have A Clear Plan For Success<br />Be Guided By A Successful Mentor<br />Have An Instant Mastermind Group<br />Know What To Do …<br />In What Order<br />Be Held Accountable<br />Feel Totally Supported<br />
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  64. 64. I’m Offering You Access To My“Business Success Factory”Internet Marketing Mentoring Programme<br />Total Value £18,675.50<br />
  65. 65. If You Take Action & Join Me Today ….<br />I’ll Throw In My “Membership Club Magic” Video Tuition Course<br />Selling Online £1975<br />
  66. 66. Plus Full TV Quality Videos Of The Money Gym’s<br />“ The Really Useful Internet Day”<br />With Brett McFall, Martin Avis & Nicola Cairncross<br />Exclusive & Not Available Yet<br />Total Value £479 PLUS….<br />
  67. 67. Email Me For Details<br />Nicola@BusinessSuccessFactory.co.uk<br />