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Ten Secrets to Success After Graduation - Starting Your Personal Brand

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Ten Secrets to Success After Graduation - Starting Your Personal Brand

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Developing and maintaining a personal brand is an important step after school for both your success personally and professionally. This activity helps you begin the journey of developing your personal brand.

Developing and maintaining a personal brand is an important step after school for both your success personally and professionally. This activity helps you begin the journey of developing your personal brand.

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Ten Secrets to Success After Graduation - Starting Your Personal Brand

  1. 1. Visit www.nickwagnesr.com for more activities. Chapter 9 Activity: Starting Your Personal Brand Thank you Stacey Ross Cohen for this activity. Create your mission statement. What is your vision and purpose? _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________
  2. 2. What are your values and passion? (Consider your belief system and operating principles that drive you.) _____________________________________________ _____________________________________________ _____________________________________________ Do a self-assessment of your top brand attributes. Think of four adjectives that best describe the value you offer or words that describe your personality (examples: collaborative, ambitious, risk-taker, creative). Brand Attributes: 1. _________________________ 2. _________________________ 3. _________________________ 4. _________________________ What are your core strengths or functional skills? Hint: Think of responsibilities that you excel at, what things make you that go- to person (examples: solution-oriented, delegating, innovating, managing conflict, fact-finding, writing). _____________________________________________ _____________________________________________ _____________________________________________
  3. 3. How are you currently communicating with key audiences? _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ What resources are you currently using to execute your personal branding program? _____________________________________________ _____________________________________________ _____________________________________________ How much time do you currently allocate to your personal branding efforts? _____________________________________________ _____________________________________________ _____________________________________________ What additional untapped resources do you have access to? _____________________________________________ _____________________________________________ _____________________________________________
  4. 4. Outline three quantifiable goals for your personal branding program. Make sure they are “SMART” (Specific, Measurable, Actionable, Realistic, Timely) goals. Consider short- and long- term goals. 1. ___________________________________________ ___________________________________________ 2. ___________________________________________ ___________________________________________ 3. ___________________________________________ ___________________________________________ Who is your competition in the marketplace and what differentiates you from them? Determine why decision makers should choose what you’re offering over others offering similar value. What makes you the best choice? What makes you a good investment? _____________________________________________ _____________________________________________ _____________________________________________
  5. 5. Who is your target audience? (Hint: Think of where you want to fit in—industry/niche of expertise.) Find out where decision makers in that field “hang out” and what they perceive as the “it” factor. Then position yourself in front of them and capture their attention. _____________________________________________ _____________________________________________ _____________________________________________ What do you want to tell people? _____________________________________________ _____________________________________________ _____________________________________________ What do you want them to do with that information? _____________________________________________ _____________________________________________ _____________________________________________ What is the desired outcome? _____________________________________________ _____________________________________________ _____________________________________________

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