Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Netflixpresentation

337 views

Published on

marketing intelligence

  • Be the first to comment

  • Be the first to like this

Netflixpresentation

  1. 1.
  2. 2. Company Overview<br />
  3. 3. Company Overview<br />
  4. 4.
  5. 5.
  6. 6. Direct Competitors<br />
  7. 7. Direct Competitors<br />
  8. 8. Indirect Competitors:Redbox<br /><ul><li>Products: DVDs & videogames
  9. 9. Advertising: Attached with McDonalds, Internet ads, email
  10. 10. Distribution: 27,000 kiosks nationwide
  11. 11. Promotional Strategy: free rentals to new customers, allows you to find closest kiosk via website
  12. 12. On call customer service 24/7</li></li></ul><li>Indirect Competitors:Bestbuy<br /><ul><li>Products: TV, video, phones, camcorders, computers, etc.
  13. 13. Advertising: TV commercials, subscriptions, emails, billboards, weekly ads
  14. 14. Distribution: retail stores and BestBuy.com
  15. 15. Promotional strategy: Reward Zone program. Customers earn 1 point for every $1 spent
  16. 16. Offers online and on the phone customer service</li></li></ul><li>
  17. 17.
  18. 18. Environmental Analysis<br />
  19. 19. Environmental Analysis<br />

×