October 7 regional conference - social media

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  • So what does all this look like in practice. You’ve found your audience, you’ve created a FB page.
  • October 7 regional conference - social media

    1. 1. Social Media: Finding Your Audience, Finding your Voice<br />
    2. 2. Nick Schaper<br />Executive Director<br />Digital Strategic Communications<br />nschaper@uschamber.com<br />@nickschaper<br />
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    4. 4. <ul><li> Background
    5. 5. Free and Paid Resources
    6. 6. Good Examples
    7. 7. Bad Examples
    8. 8. Advertising / Small Business Program
    9. 9. Questions</li></li></ul><li>Social Media:<br />“The use of web-based and mobile technologies to <br />turn communication into an interactive dialogue”<br />(Wikipedia)<br />
    10. 10. Social Media:<br />“The use of web-based and mobile technologies to <br />turn communication into an interactive dialogue<br />…that helps achieve your organization’s goals”<br />(Nickipedia)<br />
    11. 11. Social Media<br />130 Million daily Tweets, nearly 200 Million accounts.<br />700 Million users, estimated worth $50 Billion.<br />6.5 Million users in first year, 381 Million check-ins, 3400% Growth in 2010.<br />2 Billion videos watched daily, 48 hours of video uploaded every minute.<br />Flickr hosts over 5 Billion photos. Facebook users upload 2.5 Billion per month.<br />Over 100 Million users, 52% outside the U.S. LinkedIn adds one new user every second.<br />
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    27. 27. #Whoops!<br />
    28. 28. Now What?<br />
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    34. 34. <ul><li> 80 percent of success is showing up
    35. 35. Find your audience and what’s being said about you
    36. 36. Experiment and track results
    37. 37. Who’s doing it right?
    38. 38. Put systems in place</li></li></ul><li>Nick Schaper<br />Executive Director<br />Digital Strategic Communications<br />nschaper@uschamber.com<br />@NickSchaper<br />

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