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Google+ Authorship and SEO


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Google+ Authorship and SEO

  1. 1. Overview Google Plus - What it Is Why its Google+ Authorship important Examples How to Questions, Comments and Discussion
  2. 2.  Search results are messy Good content is hard to spot before clicking through on results. Creditable content is more beneficial to users Markups help search engines like Google Social Influence in search results.
  3. 3. The ideas behind Google+ authorship aren’t new. Its about Trust Unique content is valued Social Relationships influence results
  4. 4. Authorship connects people through search. Author Rank Author Authority “Author Juice” + Social Shares & Interactions“Great content comes from great authors, and we’relooking closely at ways this markup could help ushighlight authors and rank search results.” – Othar Hansson, Google
  5. 5.  What G+ Authorship Looks Like in SERPs
  6. 6. “Authorship was a huge topic throughout the whole conference. It is obvious that this will be an important ranking factor in the years to come and it’s smart to start building your online reputation now.” –Brittany Sutphen Don’t be against Google+ Mike Arnesen SMX Presentation AJ Kohn SMX Presentation
  7. 7. 1. Create a Google+ Profile  Remember to upload a high quality headshot and fill out profile information2. Go to, sign up with your email and click on the verification link3. Add link to the publication in “contributor to “ section of your Google+ profile4. Add link to Google+ profile on the articles landing page  Two options: 1. Use rel=author tag from your content that points to your Google+ profile, OR 2. Use rel=author from content to the about page then rel=me from about page to Google+5. Test: Google rich snippet tool (