Diversity module 1

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Diversity module 1

  1. 1. Diversity in the Media 10/18/11 By. Nick Mutschler Who makes up the media's audience? 
  2. 2. Audience: Who is Watching? 10/18/11 Television is still for news. In 2005, 39% of Americans regularly watch cable news networks compared to 29% of watch nightly news networks. http://people-press.org/
  3. 3. Audience: Who is Watching? 10/18/11 The median age of nightly network news viewers has remained stagnant at roughly 60.5. The median age of two of the Big Three’s broadcasts, ABC and NBC, is slightly younger.
  4. 4. Audience: Who is Watching? 10/18/11
  5. 5. Audience: Who is Reading 10/18/11 Newspaper readership has been falling drastically over the past few decades. Television and now internet has pulled away many potential readers.
  6. 6. Audience: Who is Reading 10/18/11 Older Americans are more often newspaper readers than younger Americans. All demographics are reading newspapers less often each year.
  7. 7. Audience: Who is Reading 10/18/11 According to Journalism.org – Newspaper Audience – 2006 Report Daily Edition Readership
  8. 8. Audience: Who is Reading 10/18/11 According to Journalism.org – Newspaper Audience – 2006 Report Sunday Edition Readership
  9. 9. Audience: Who is Reading 10/18/11 Newspaper readership both during the week and on Sundays was slightly higher among whites than other racial and ethnic groups.
  10. 10. Audience: Who is Reading 10/18/11 According to Scarborough Research, readership was particularly low for Hispanics. Only one third of Hispanic adults said they read newspapers regularly in 2005.
  11. 11. Audience: Who is Reading 10/18/11 According to Journalism.org – Newspaper Audience – 2006 Report Daily Edition Readership
  12. 12. Audience: Who is Reading 10/18/11 According to Journalism.org – Newspaper Audience – 2006 Report Sunday Edition Readership
  13. 13. Audience: Who is Reading 10/18/11 Historically, newspaper readership increases with education. While that remained true in 2005, every education level experienced declines, even the most educated.
  14. 14. Audience: Who is Online? 10/18/11 Most online news readers, like those who read print, have a higher education and larger income.
  15. 15. Audience: Who is Online? 10/18/11 44% of college graduates read an online paper every day, compared with 11% of those with a high school education or less. Primarily white, wealthier and in the ages of 35-44.
  16. 16. Audience: Who is Online? Roughly one-in-ten Americans (9%) get news over a cell phone or smartphone. The same percentage says they got news through a social networking site such as Facebook or Twitter. 14% of Americans receive news by email on any given day. 10/18/11
  17. 17. No News? 27 percent of adults under age 30 get no news on any given day – even when the array of mobile and online news sources are accounted for – is not new. The number of young people getting no news today was comparably high in 2008 (29%) and 2006 (26%). Pew research center 10/18/11
  18. 18. Audience: Who is Online? 10/18/11
  19. 19. Audience: Who is Online? 10/18/11

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