YOU ARE WHATTHEY EATNICK JANKEL, WECREATEOCT 2011
BUILDING THE CAPACITY FOR TEAMS TOCO-CREATE THROUGHTRAINING, COACHING & ORG DESIGN
FIRSTYOU
BRANDMARK OF QUALITY, RELIABILITY, PROVENANCE
BRANDPROMISE, ENERGY, STORY, VISION
NO BESTPEOPLE
NO BESTPERFORMANCE
BESTPERCEPTIONS
ATM
CHARGEPRICE PREMIUM FOR THEM
PERCEPTIONSMIND & HEART
ASSOCIATIONSFUNCTIONAL & EMOTIONAL
EMOTIONEMOTION IS CRITICAL FOR ALL DECISION-MAKINGNEUROSCIENCE SHOWS WHEN WE HAVE NOEMOTION, WE CAN’T DECIDE ANYTHING
"Employers told usthat someone with awinning mindset was,on average, seventimes more valuablethan a normalemployee."JAMES ...
HIREFOR ATTITUDE
TRAINFOR APTITUDE
MATRIXORGS BECOMING THE NORM
NOBODYKNOWS YOUR CV OR YOUR POTENTIAL
HUNDREDSOF PEOPLE, EMAILS, FACEBOOK MAILS,LINKED IN MAILS, SKYPE CALLS, TEXTS AWEEK
SENSEWHO YOU ARE IN MINUTES
BODYLANGUAGE TELLS SO MUCH
COSTOF ENTRY INTO THEIR POSITIVEPERCEPTIONS
HYGIENEFACTORSBASIC PERFORMANCE, LITERACY, COMMONSENSE
DELIGHTFACTORSABOVE & BEYOND, EXTRA BIT
HUMANSKILLSLIKE CARING, RECIPROCATING, CO-OPERATING
MESS UP
RESPONSIBLE
RESPONSEABLE
DRAIN
ENTITLEMENTCULTURE OF COMPLAINT
RADIATOR
SERVICECULTURE OF CONTRIBUTION
LYNCHPIN
"We have to bringourselves and ouremotions to asituation even if wedont feel like it."SETH GODIN
REPUTATIONSTRAVEL FAST IN THE NETWORK
REPUTATIONMANAGEMENT ONE OF PRIME ROLES OFSOCIAL NETWORKING
EVOLUTIONANTHROPOLOGICAL ROLE IN MAINTAININGEFFECTIVE COLLABORATION IN ANDBETWEEN TRIBES
TRUST(WHICH IS ONE OF THEY KEY MEASURES OFBRAND HEALTH IN MARKETING)
BRANDTHE CHOICE
ALWAYSHAVE ONE
HARDPEOPLE’S PERCEPTIONS OF YOU AREINFLUENCED BY THEIR OWN IMPLICITASSUMPTIONS & BIASES
HEURISTICS“RULES OF THUMB”
nick@wecreate.ccnick@nickjankel.comnick.jankel@wecreate.ccmind_maverick@mac.comnjankel@dwp.gov.ukNicholasJankel@gsb.stanfo...
DEFAULT
LAST 3...
DESIGN
MOMENTUM“GOING PLACES”
DESTINATIONA VISION, GOAL, AMBITION
What do I want my                                    Where do I serve                           VISION              VALUED...
FAMOUSFOR WHAT?
QUESTIONFOR BREAKTHROUGH
HOWCAN I...?
CONNECTNICK@WECREATE.CC@MIND_MAVERICKWECREATE.CCNICKJANKEL.COMULTIMATETRIP.TV
You Are What They Eat: Personal Branding & Leadership
You Are What They Eat: Personal Branding & Leadership
You Are What They Eat: Personal Branding & Leadership
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You Are What They Eat: Personal Branding & Leadership

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Keynote for BUPA on how to design an authentic personal brand, become a radiator and not a drain, and understand the power of positive perceptions and reputations

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You Are What They Eat: Personal Branding & Leadership

  1. 1. YOU ARE WHATTHEY EATNICK JANKEL, WECREATEOCT 2011
  2. 2. BUILDING THE CAPACITY FOR TEAMS TOCO-CREATE THROUGHTRAINING, COACHING & ORG DESIGN
  3. 3. FIRSTYOU
  4. 4. BRANDMARK OF QUALITY, RELIABILITY, PROVENANCE
  5. 5. BRANDPROMISE, ENERGY, STORY, VISION
  6. 6. NO BESTPEOPLE
  7. 7. NO BESTPERFORMANCE
  8. 8. BESTPERCEPTIONS
  9. 9. ATM
  10. 10. CHARGEPRICE PREMIUM FOR THEM
  11. 11. PERCEPTIONSMIND & HEART
  12. 12. ASSOCIATIONSFUNCTIONAL & EMOTIONAL
  13. 13. EMOTIONEMOTION IS CRITICAL FOR ALL DECISION-MAKINGNEUROSCIENCE SHOWS WHEN WE HAVE NOEMOTION, WE CAN’T DECIDE ANYTHING
  14. 14. "Employers told usthat someone with awinning mindset was,on average, seventimes more valuablethan a normalemployee."JAMES REED
  15. 15. HIREFOR ATTITUDE
  16. 16. TRAINFOR APTITUDE
  17. 17. MATRIXORGS BECOMING THE NORM
  18. 18. NOBODYKNOWS YOUR CV OR YOUR POTENTIAL
  19. 19. HUNDREDSOF PEOPLE, EMAILS, FACEBOOK MAILS,LINKED IN MAILS, SKYPE CALLS, TEXTS AWEEK
  20. 20. SENSEWHO YOU ARE IN MINUTES
  21. 21. BODYLANGUAGE TELLS SO MUCH
  22. 22. COSTOF ENTRY INTO THEIR POSITIVEPERCEPTIONS
  23. 23. HYGIENEFACTORSBASIC PERFORMANCE, LITERACY, COMMONSENSE
  24. 24. DELIGHTFACTORSABOVE & BEYOND, EXTRA BIT
  25. 25. HUMANSKILLSLIKE CARING, RECIPROCATING, CO-OPERATING
  26. 26. MESS UP
  27. 27. RESPONSIBLE
  28. 28. RESPONSEABLE
  29. 29. DRAIN
  30. 30. ENTITLEMENTCULTURE OF COMPLAINT
  31. 31. RADIATOR
  32. 32. SERVICECULTURE OF CONTRIBUTION
  33. 33. LYNCHPIN
  34. 34. "We have to bringourselves and ouremotions to asituation even if wedont feel like it."SETH GODIN
  35. 35. REPUTATIONSTRAVEL FAST IN THE NETWORK
  36. 36. REPUTATIONMANAGEMENT ONE OF PRIME ROLES OFSOCIAL NETWORKING
  37. 37. EVOLUTIONANTHROPOLOGICAL ROLE IN MAINTAININGEFFECTIVE COLLABORATION IN ANDBETWEEN TRIBES
  38. 38. TRUST(WHICH IS ONE OF THEY KEY MEASURES OFBRAND HEALTH IN MARKETING)
  39. 39. BRANDTHE CHOICE
  40. 40. ALWAYSHAVE ONE
  41. 41. HARDPEOPLE’S PERCEPTIONS OF YOU AREINFLUENCED BY THEIR OWN IMPLICITASSUMPTIONS & BIASES
  42. 42. HEURISTICS“RULES OF THUMB”
  43. 43. nick@wecreate.ccnick@nickjankel.comnick.jankel@wecreate.ccmind_maverick@mac.comnjankel@dwp.gov.ukNicholasJankel@gsb.stanford.edumrbojankels@gmail.comNickJankel@bupa.comhungryforit@yahoo.com
  44. 44. DEFAULT
  45. 45. LAST 3...
  46. 46. DESIGN
  47. 47. MOMENTUM“GOING PLACES”
  48. 48. DESTINATIONA VISION, GOAL, AMBITION
  49. 49. What do I want my Where do I serve VISION VALUED career and org to best? look like in 5 years? “SPECIAL SAUCE” What characteristics and qualities VALUES VIRTUOSITY differentiate me What am I an most? artist at?© WECREATE 2011
  50. 50. FAMOUSFOR WHAT?
  51. 51. QUESTIONFOR BREAKTHROUGH
  52. 52. HOWCAN I...?
  53. 53. CONNECTNICK@WECREATE.CC@MIND_MAVERICKWECREATE.CCNICKJANKEL.COMULTIMATETRIP.TV

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