The Revolution has been Tweeted

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The latest remarkable stats about internet penetration, social media usage and the breakdown of traditional media models - as well as the possibility for innovation in media through big ideas and taking them into multiple platforms with new revenues streams, freeing creatives from the control of the gatekeepers

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The Revolution has been Tweeted

  1. 1. THEREVOLUTIONHAS BEENTWEETEDPOSTCARDS FROM THE EDGE OF THE (SOCIAL) MEDIAREVOLUTIONMEDIA & INNOVATION CONFERENCEJUNE 2011
  2. 2. SWEETIDEA FOR TV SHOW A FEW YEARS AGO...
  3. 3. A TRAVEL SHOW TAKING PEOPLE TOALIEN CULTURES WHERE LOCALEXPERIENCES HEAL EVERYDAYKENYA PICPSYCHOLOGICAL ISSUES
  4. 4. “NO”THE ANSWER FROM PITCH AFTER PITCH
  5. 5. 100COMMISSIONERS OF TV CONTENT IN THE UKIF THEY PASS ON A PROJECT, IT ISEFFECTIVELY DEAD
  6. 6. PHEWTRADITIONAL POWERSTRUCTURES ARE CRUMBLING
  7. 7. UH OHGIANTS LIKE BLOCKBUSTERARE BEING TOPPLED
  8. 8. WHAT?!ALLOWING AGILE, RESPONSIVE,INNOVATIVE, DISTRIBUTED TEAMS TORISE UP
  9. 9. REVOLT!
  10. 10. 600MILLIONFACEBOOK USERS
  11. 11. 3RDLARGESTCOUNTRY ON THE PLANET
  12. 12. 51%OF ALL US CITIZENS (12+) USEFACEBOOK
  13. 13. 93%ADULTSWHO USE INTERNET IN US HAVE AFACEBOOK PROFILE
  14. 14. 46MILLIONPEOPLE CHECK THEIR FACEBOOK PAGEONCE A DAY
  15. 15. 50MILLIONTWEETS SENT PER DAY(BUT 40% OF TWITTER ACCOUNTS AREDORMANT)
  16. 16. 500BILLIONMINUTES PER MONTH SPENT ON FACEBOOK(UP FROM 150 IN 2010)
  17. 17. 500MILLIONMINUTES IN ALL THE MOVIES THAT HAVEEVER BEEN MADE
  18. 18. 25MILLIONBOOKS COULD BE WRITTEN EVERY MONTH
  19. 19. 50%MORETHAN ALL CURRENTLY IN PRINT IN THEWORLD
  20. 20. GOINGEAST
  21. 21. 67%INDIANSHAVE A MOBILE PHONE
  22. 22. 8%INDIANSON THE INTERNET
  23. 23. 31%INDIANSDO NOT KNOW THE INTERNET EXISTS(SAME AS POPULATION OF BRAZIL)
  24. 24. 20MILLIONINDIANS EACH MONTH GET A MOBILE PHONE(SAME AS THE POPULATION OF HOLLAND)
  25. 25. NO.1SEARCHTERM ON GOOGLE IN INDIA IS ‘HOW TO KISS’
  26. 26. INTHE LAST24HOURS
  27. 27. 735MILLIONFACEBOOK COMMENTS
  28. 28. 1BILLIONCONTENT PIECES ADDED TO FACEBOOK
  29. 29. 51,000HOURSYOUTUBE VIDEOS UPLOADED
  30. 30. 48HOURSEVERY MINUTE
  31. 31. 2BILLIONYOUTUBE VIDEOS VIEWED
  32. 32. 3VIDEOSPER GLOBAL INTERNET USER PER DAY
  33. 33. 20MILLIONIPHONE APPS DOWNLOADEDANDFACEBOOK APPS DOWNLOADED
  34. 34. 400MILLIONSKYPE CALLS
  35. 35. 25MILLIONNEW FACEBOOK MEMBERS
  36. 36. 86,000NEW LINKEDIN MEMBERS
  37. 37. 800,000NEW INTERNET USERS
  38. 38. 300BILLIONEMAILS SENT
  39. 39. 16BILLIONSMS MESSAGES SENT
  40. 40. 16BILLIONSMS MESSAGES SENT
  41. 41. 1EXABYTE
  42. 42. 10 18BYTES
  43. 43. 5EXABYTESBEGINNING OF HUMAN HISTORY TO 2003
  44. 44. 5EXABYTES2 DAYS IN 2010
  45. 45. 5EXABYTES10 MINUTES IN 2013
  46. 46. 16SERIOUSBILLIONMASS CREATIVITYSMS MESSAGES SENT
  47. 47. 86%VIEWERSSKIP TV ADS
  48. 48. HOW?CAN WE CREATE (AND PAY FOR) GREATCONTENT IN THIS ASTONISHING NEWWORLD
  49. 49. WHERE?DO WE START
  50. 50. INNOVATEHARNESSING MYRIAD MULTI-PLATFORMPOSSIBILITIES
  51. 51. THE MULTI-PLATFORM CONSTRUCTOR® THE ENTIRE SPECTRUM OF MULTI-PLATFORM POSSIBILITIES The creative idea, brand DNA, THE unique narrative concept or STORY ur-plot (asdistinguished from the CONCEPT execution or discourse) The medium, channel or PLATFORM technology - whether digital, (MEDIA OR traditional, ambient, earned, TECH) owned or otherwise - and its unique capabilities The actual, observed usage, CONSUMER habits and attitudes in everyday CONTEXT life. Ethnographically informed rather than assumed The specific features, elements or PLATFORM ‘meanings’ of the platform to be ENGAGEMENT leveraged based on context PLATFORM.USER INTERFACE - THE The brand expressed through this ‘TOUCHPOINT’ particular platform.user interface. MULTI-PLATFORM The interpretation of the story TRACK through the filter of the media or technology The role the track plays (or not) PERVASIVE within an orchestrated pervasive, EXPERIENCE immersive & interactive ROLE experience Appropriate tracks are creatively MULTI-PLATFORM arranged into a strategic and PLAYLIST temporal sequence in synergy© 2003-2011 WECREATE with a business model innovated around it
  52. 52. THE ENTIRE SPECTRUM OFMULTI-PLATFORM POSSIBILITIES The creative idea, brand DNA, THE unique narrative concept or STORY ur-plot (asdistinguished from the CONCEPT execution or discourse) The medium, channel or PLATFORM technology - whether digital, (MEDIA OR traditional, ambient, earned, TECH) owned or otherwise - and its unique capabilities The actual, observed usage, CONSUMER habits and attitudes in everyday CONTEXT life. Ethnographically informed rather than assumed The specific features, elements or PLATFORM ‘meanings’ of the platform to be ENGAGEMENT leveraged based on context PLATFORM.USER INTERFACE - THE The brand expressed through this ‘TOUCHPOINT’ particular platform.user interface. MULTI-PLATFORM The interpretation of the story TRACK through the filter of the media or technology The role the track plays (or not) PERVASIVE within an orchestrated pervasive, EXPERIENCE immersive & interactive ROLE experience Appropriate tracks are creatively MULTI-PLATFORM arranged into a strategic and PLAYLIST temporal sequence in synergy with a business model innovated around it
  53. 53. THE ENTIRE SPECTRUM OFMULTI-PLATFORM POSSIBILITIES The creative idea, brand DNA, THE unique narrative concept or STORY ur-plot (asdistinguished from the CONCEPT execution or discourse) The medium, channel or PLATFORM technology - whether digital, (MEDIA OR traditional, ambient, earned, TECH) owned or otherwise - and its unique capabilities The actual, observed usage, CONSUMER habits and attitudes in everyday CONTEXT life. Ethnographically informed rather than assumed The specific features, elements or PLATFORM ‘meanings’ of the platform to be ENGAGEMENT leveraged based on context PLATFORM.USER INTERFACE - THE The brand expressed through this ‘TOUCHPOINT’ particular platform.user interface. MULTI-PLATFORM The interpretation of the story TRACK through the filter of the media or technology The role the track plays (or not) PERVASIVE within an orchestrated pervasive, EXPERIENCE immersive & interactive ROLE experience Appropriate tracks are creatively MULTI-PLATFORM arranged into a strategic and PLAYLIST temporal sequence in synergy with a business model innovated around it
  54. 54. WRITINGIS ON THE WALL FOR LEGACY MEDIAMODELS
  55. 55. RULESHAVE CHANGED FOR GOOD
  56. 56. IDEASRULE
  57. 57. POWERLIES INCREASINGLY AT THE EDGES
  58. 58. WEHAVE THE POWER TO TURN ANY DREAMINTO REALITY
  59. 59. POSSIBLEHARNESSING TRADITIONAL MEDIA IMMERSIVE MEDIA
  60. 60. WEB2.0COLLABORATION, COMMUNITY,CONVERSATION, COMMERCE
  61. 61. WEB3.0SEMANTICS, SERENDIPITY,SUGGESTIONS
  62. 62. WEB2.5COLLECTIVE CREATIVITY
  63. 63. COCREATE -A RADICALLY BETTER WORLD
  64. 64. AMAZINGCONTENT WHICH BECOMES MARKETINGFOR A BIGGER IDEA WITH A SUSTAINABLE,TRANSACTIONAL BUSINESS AT ITS HEART
  65. 65. EAT!MY OWN CAVIAR
  66. 66. UT VIDEO
  67. 67. CONNECTNICK JANKELW: WECREATE.CCW: ULTIMATETRIP.TVT: #MIND_MAVERICK

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