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STORYTELLING FOR LEADERS

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Keynote at Acumen + / On Purpose evening event in London in Sep. Masterclass info to follow.

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  • Fantastic Presentation, I too wish I could have been there to hear your live audio that went with the slideshare. I'm inspired, on fire and ready to capture the story.
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  • Hi Nick,
    Do you have the audio replay that goes along with this presentation?
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STORYTELLING FOR LEADERS

  1. 1. @NICKWECREATESTORYTELLINGFOR LEADERS & CHANGE-AGENTSNICK JANKEL, WECREATELONDON, SEP 2012
  2. 2. FAST
  3. 3. wecreate is a venturefocused on purpose-driven innovation &purposeful leadership.breakthrough innovation. CSR-ledinnovation. open innovation.service design. leadership dev. orgdesign. innovation cultures & labs.masterclasses. training. coaching.
  4. 4. 1000PITCHESFUNDING, INVESTMENT, PARTNERSHIPTV, PUBLISHERS, TALENT AGENTSCONSUMERS / CITIZENS / AUDIENCES
  5. 5. WHO WE WORK WITH
  6. 6. WHO WE WORK WITH
  7. 7. NOFAR MORE COMMON THAN YESWANT TO METABOLIZE THOSE RESPONSESINTO BRILLIANCE
  8. 8. WHAT ORDER SHOULD IT BE IN?
  9. 9. CHALLENGEATTRACT ENOUGH SUPPORT BEFORE THETIME YOU CHOOSE (FEEL FORCED) TO QUIT
  10. 10. INTRODUCE YOURSELF BRIEFLYTELL THEM IN 1 MINUTE YOUR PROJECT /IDEA / PASSION
  11. 11. EVERYONE IS ANAUDIENCEEVEN A TECHNICAL EXPERT OR INVESTOR!
  12. 12. WHAT ARE THE TOP 3 NEEDS OF ANINVESTOR?
  13. 13. “Your idea is not theinvestor’s biggestconcern.”TECHSTARS LESSONS TO ACCELERATE YOURSTART-UP
  14. 14. INVESTORSGUAGE RISK
  15. 15. “As cocaine dealers, craneoperators and tweetingpoliticians know, every ventureinvolves risk.”THE NEW YORKER
  16. 16. RISKMARKETPRODUCTPEOPLE
  17. 17. PITCHMARKET: BIG & READYPRODUCT: RIGHT & DEFENDABLEPEOPLE: CAPABLE & INTENTIONAL
  18. 18. “Investors back thejockey not the horse.”PROVERB
  19. 19. ENGAGEYOU: TRACK RECORD, PRESENCE, FUTUREPERFORMANCEYOUR IDEA: NEED, MARKET SIZE, DEFENDABLE,SCALE ETCYOUR RESOURCES: TEAM, IP, FUNDS, BACKERS
  20. 20. 10 MINS!ATTENTION SCARCITY
  21. 21. “When you’re conversing withcoworkers, customers, orinvestors, the richness andmeaning of your story is whatpeople really buy. Everybodythinks it’s the return on investmentthat you’re selling...but it’s reallythe story about ROI that aninvestor takes away.”TOM DUREL FORMER CIO/SVP, BLUE CROSS BLUESHIELD, FORMER CEO, OCEANIA
  22. 22. STORYIS THE KEY TO THE KINGDOM OF IMPACTFOR ALL LEADERS & CHANGE-AGENTS
  23. 23. “Whoever tells the beststory wins.”JOHN QUINCY ADAMS
  24. 24. MAXIMUM IMPACT MINIMAL MISTAKES Collaboration Strategy Scale Strategy Brand Strategy Impact Story & Pitching Impact Metrics Impact Models Breakthrough Propositions Design for Impact Breakthrough Leadership Purpose & TOC
  25. 25. WHAT DO YOU HEAR WHEN YOU HEAR THEWORD ‘STORY’?
  26. 26. “The secret of selling iswhat it has always been- a good story.”MAXWELL & DICKMAN, THE ELEMENTS OFPERSUASION
  27. 27. STORYWHY?
  28. 28. $1.49 $197.50SOURCE: SIGNIFICANT OBJECTS
  29. 29. HUMANCONSCIOUSNESS IS EMBEDDED & ENACTEDIN STORY
  30. 30. BRAINIS A STORY-TELLING MACHINE
  31. 31. “Story was crucial to ourevolution, more so thanopposable thumbs. [They] letus hang on, story told uswhat to hang on to.”LISA CRON
  32. 32. WIREDFOR STORYALLOWS US TO ACCESS OUR ENTIRERESOURCES IN SECONDS
  33. 33. HEAD7 +/- 2
  34. 34. BODY.MIND1014
  35. 35. “The problem of how to make all thiswisdom understandable, transmissible,persuasive, enforceable - in a word, ofhow to make it stick - was faced and asolution found. Storytelling was thesolution - storytelling is somethingbrains do, naturally and implicitly. . . itshould be no surprise that it pervadesthe entire fabric of human societies andcultures.”ANTONIO DAMASIO
  36. 36. BREAKTHROUGH LEADERSHIP FRAMEWORK STORY INFLUENCE, INNOVATION & IMPACT H A ND CREATE ENGAGEMENT Implement activities with others STORY & STRATEGY Develop coherent plan, narrative & toolset HEAD SENSING Gain perceptive insight into the current state of system, network & context THINK INTENTION Reflect on and then choose focusedaims & operating assumptions with precision and clarity ALIGNMENT Align with core values HEART & vision of self & team PURPOSE FEEL Ground strategies & activities in sense of leadership purpose, power & principles AWARENESS Connect to self & surroundings; attune to thoughts & feelings r
  37. 37. “It turns out stories are a - ifnot the - leadership answer ofour time.”TOM PETERS, MANAGEMENT GURU
  38. 38. CHANGEOUR BEINGAND SO THE FUTURE OF OUR LIVES,ENTERPRISES & NATIONS
  39. 39. “Human minds yieldhelplessly to the suction ofstory. No matter how hard weconcentrate, no matter howdeep we dig in our heels, wejust can’t resist the gravity ofalternate worlds.”JONATHAN GOTTSCHALL
  40. 40. CHANGETHE PROJECT? THE BUSINESS? THE WORLD?
  41. 41. CHANGETHE STORY!
  42. 42. STORYDOESN’T CHANGE THE REAL-WORLDBUT IT CHANGES THE PEOPLE THAT CHANGETHE WORLD
  43. 43. STORIESENGAGE PEOPLE AND ENCOURAGE THEM TOSEE WHAT IS POSSIBLE
  44. 44. “A good story, well told,makes you realise you wereyearning for something youhad no name for, somethingyou didn’t even know youwanted.”F.S. MICHAELS
  45. 45. 51EVERYTHING THAT EXISTS RIGHT NOWTHE ADJACENT POSSIBLE
  46. 46. “Stories create the emotionalcontext people need to locatethemselves in a largerexperience.”SCOTT BEDBURY
  47. 47. STORY-TELLINGPAINTING PATHWAYS OF POSSIBILITY
  48. 48. EVERYONEIS AN AMAZING STORYTELLER
  49. 49. 55 NOWSTART
  50. 50. 56 VISION NOW FINISHSTART
  51. 51. BRIDGEOLD STORY WITH A NEW ONERESONATE AND TAKE HIGHER
  52. 52. 58 VISION NOW FINISHSTART HOW? WHEN? WHO? WHAT? WHERE? WHY?
  53. 53. JOIN DOTSHOW?ORDER IS IMPORTANT!
  54. 54. STORYCHARACTERPROBLEM OR PREDICAMENTSTRUGGLE(RE)SOLUTION
  55. 55. SWITCHED ON LEADERSHIP STORY ARC 61 VISION NOW FINISH START BREAKTHROUGH © Wecreate 201
  56. 56. “Stories are about howwe, rather than theworld around us,changes.”LISA CRON
  57. 57. BREAKTHROUGHYOUR ‘A-HA!’ MOMENT, UNIQUE INSIGHTAND THEIR CONSEQUENCES
  58. 58. SWITCHED ON STORIES PREFERRED ORDER CURRENT ORDER Call to Action VISION Connection NOW Concrete Impact THE EXTENT OF THE BREAKTHROUGH Context DEPENDS ON HOW Conviction DEEP WE ARE WILLING TO GO INTO WHAT IS POSSIBLE Concept Conventions Consciousness Shift BREAKTHROUGH © wecreate 2012 CHAOS
  59. 59. CHEMICALREACTIONS
  60. 60. HERO’S JOURNEY
  61. 61. PREPARETO ENTER
  62. 62. YOU TAKE THE BLUE PILL, THE STORY ENDS, YOU WAKE UP IN YOUR BED AND BELIEVE WHATEVER YOU WANT TO BELIEVE. YOU TAKE THE RED PILL, YOU STAY IN WONDERLAND, AND I SHOW YOU HOW DEEP THE RABBIT HOLE GOES. MORPHEUS
  63. 63. BREAKTHROUGH
  64. 64. PROVIDEA TASTE OF THE RABBIT HOLEWITHOUT LOSING THEM... OR GETTING LOSTDOWN IT YOURSELF
  65. 65. “Once we know somethingwe find it hard to imaginewhat it is like not to know it.”CHIP & DAN HEATH
  66. 66. TELL THE PERSON NEXT TO YOU A STORYOF BREAKTHROUGH WITH THE VIEW TOGETTING THEM INVOLVED
  67. 67. SWITCHED ON STORIES Call to Action VISION Connection NOW Concrete Impact Context Conviction Concept Conventions Consciousness Shift BREAKTHROUGH © wecreate 2012
  68. 68. MASTERCLASS
  69. 69. ‘TELLTALES’DISCOUNT CODE
  70. 70. MOMENTUMTHE SENSE THAT YOUR STORY BEGAN ANDTHEY HAVE TO GET INVOLVED
  71. 71. The pioneeringcreative leadership & collaboration coaching programme
  72. 72. “Those who do not havepower over their story —the power to retell it,rethink it, deconstruct it,joke about it, and change itas times change -truly are powerless, becausethey cannot think newthoughts.”SALMAN RUSHDIE
  73. 73. “First you get into story, thenstory gets into you.”PROVERB
  74. 74. CONNECTNICK@WECREATEWORLDWIDE.COMWECREATEWORLDWIDE.COM: CONSULTING,TRAINING, COACHING, ORG DESIGNNICKJANKEL.COM: LIFE SWITCHED ON

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