Brand: AppleNon-techies are not buying The Problem or using computers as much as they should. Disruptive Proposition Conventional Explanation Computers are not designed for creativity (and creative people won’y buy them). Disruptive Opportunity Conventional Mindset Productivity is key reason for existence. This is the essence of modern man. Disruptive Mindset Conventions & The universe is a Assumptions mechanism. We are cogs in that Disruptive Insights machine. & Truths
Brand: AppleNon-techies are not buying The Problem or using computers as Think different with a Mac. much as they could. Disruptive Proposition Conventional Explanation Computers are not Computers can be a force designed for creativity for creative thinking & (and creative people creative professionals. wouldn’t buy them). Disruptive Opportunity Conventional Mindset Productivity is key We are here to reason for existence. express ourselves This is the essence of not to produce stuff. modern man. Disruptive Mindset The universe is a Conventions & The universe is an Assumptions mechanism. We evolving, creative are cogs in that network - so we Disruptive Insights machine. are all creative. & Truths
Brand: Grameen & DanoneChildren in rural areas are The Problem not getting enough ShoktiDoi the power yoghurt nutrients. Industry can’t Disruptive (at 7 cents per unit). access them. Proposition Conventional Micro-breweries in There are not sufficient Explanation resources for high- local areas removing nutrient foods to be need for refrigeration, available. The cost of providing local jobs such foods are ($17 / month) and new Disruptive prohibitive for most. markets for Danone. Opportunity Conventional Leverage local Only way to solve Mindset problem is to give food produce (goats and aid. Industry must cows) and local sales maintain its vertical channels (unemployed business model to women) with the create value (which technology and raises costs). Disruptive quality standards of Mindset Danone. Poor have no value. Conventions & A fusion of local We make money Assumptions value and through hierarchy multinational and a zero sum game. Disruptive Insights intelligence can be & Truths a win win win.