From the top to the bottom, IBM is changing the way it creates products. It's new focus is uncovering and solving true customer problems instead of building products that IBM business leaders think will be a big hit. IBM's Design Thinking methodology is a whole new way to create solutions that are developed directly with customers in rapid iterations.
Educate about why we have made this change to Design Thinking and created IBM Design
Build trust that we've listened and are making changes to build better products
Design is more than just how it looks, it's about solving real problems