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1Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Te...
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IBM Design Thinking - Delievery Value at Scale

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From the top to the bottom, IBM is changing the way it creates products. It's new focus is uncovering and solving true customer problems instead of building products that IBM business leaders think will be a big hit. IBM's Design Thinking methodology is a whole new way to create solutions that are developed directly with customers in rapid iterations.

GOALS:
Educate about why we have made this change to Design Thinking and created IBM Design
Build trust that we've listened and are making changes to build better products
Design is more than just how it looks, it's about solving real problems

Published in: Design

IBM Design Thinking - Delievery Value at Scale

  1. 1. 1Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. Delivering Value & Outcomes at Scale IBM Design Nick Hahn nhahn@us.ibm.com Tim O’Keefe tokeefe@us.ibm.com
  2. 2. 11Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. Acme Software Crafting the finest digital anvils Welcome to
  3. 3. 12Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
  4. 4. 13Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
  5. 5. 14Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. Sales are slumping!
  6. 6. 15Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. Our top clients want more features! You’ve got 3 months to ship!
  7. 7. 16Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
  8. 8. 17Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. HiPPO Highest Paid Person’s Opinion
  9. 9. 18Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
  10. 10. 19Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. Working In Silos
  11. 11. 20Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. Timelines shot. Employees Stressed It’s 20:00… when will this end?!
  12. 12. 21Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. The Big Gamble You think this will work? ¯_(ツ)_/¯
  13. 13. 22Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. Status Report? Features checklist done! But we all know it’s not very usable… Ship it! 6 Months Later
  14. 14. 23Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. Status Report? Features checklist done! But we all know it’s not very usable… Ship it!
  15. 15. 24Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. I… I don’t get it. They’re not happy. We gave them exactly what they wanted. Maybe we should have figured out what they NEEDED? 2 MonthsAfter Launch
  16. 16. 25Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. I… I don’t get it. They’re not happy. We gave them exactly what they wanted. Maybe we should have figured out what they NEEDED?
  17. 17. 26Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. 6 Months LaterHistory of Design at IBM A Very Brief
  18. 18. 27Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
  19. 19. 28Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. = x25,000
  20. 20. 29Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
  21. 21. 30Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
  22. 22. 31Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
  23. 23. 32Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
  24. 24. 33Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. A Return to What Made us Great Good Design is Good Business. Thomas J. Watson, Jr. CEO, IBM “
  25. 25. 34Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
  26. 26. 35Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
  27. 27. 36Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. Embracing the Past. Building the Future. IBM Design
  28. 28. 37Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. Our teams had a very engineering-centric culture. We wanted to shift that culture towards a focus on users’outcomes Charlie Hill CTO, IBM Design “
  29. 29. 38Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. There’s one key to our future growth: the client experience. Ginni Rometty CEO, IBM “
  30. 30. 39Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
  31. 31. 40Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. 29 Studios Worldwide
  32. 32. 41Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. IBM Design Thinking A framework for teams to understand and deliver: great user outcomes at speed and scale.
  33. 33. 42Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. IBM Design Thinking In the News
  34. 34. 43Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. IBM Design Thinking In the News
  35. 35. 44Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. Succeed or Fail as a Team Mutual respect and trust across disciplines. Collaborate in real time. Everyone is working in tandem.
  36. 36. 45Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. You are the North Star Users like you are the premise for every action we take. Measure success based on the value that we bring to you.
  37. 37. 46Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. Bias towards action Everything is a prototype. Learn from solutions in the field and adapt. Empowered to rethink solutions even to the oldest problems.
  38. 38. 47Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. Bias towards action Everything is a prototype. Learn from solutions in the field and adapt. Empowered to rethink solutions even to the oldest problems. The Loop
  39. 39. 48Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. Observe Reflect Make IBM Design Thinking Model
  40. 40. 49Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. Building Minimal Viable Products Source: blog.fastmonkeys.com
  41. 41. 50Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. New Structure: “5-in-a-box” Dedicated teams committed by the business unit 1. Engineering 2. Design 3. Offering Management 4. Users 5. + More
  42. 42. 51Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. Design Team UX Design Visual Design Design Research Front End Development
  43. 43. 52Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. Acme Software Crafting the finest digital anvils Checking back in with
  44. 44. 53Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. Now with IBM Design Thinking
  45. 45. 54Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. New Collaborative Spaces
  46. 46. 55Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. Glass: Greater Transparency
  47. 47. 56Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. Latest Tools & Tech
  48. 48. 57Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. Involving Customers
  49. 49. 58Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. Less of This
  50. 50. 59Nick Hahn: nhahn@us.ibm.com | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. More of This

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