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There are plenty of studies showing that having a followable online presence increases your citation rate. This is why some people think that having an online social media presence is helpful for hiring and promotion. What about academic social networks? And what about personal websites? Do you need one? There are a few reasons to think that you do (e.g., greater control and maintenance of your online presence than university profile pages provide). In the first 15 minutes of this talk I will quickly lay out the research that bears on your having an academic social network profile and having a website. In the latter 15 minutes of the talk (not included here, yet), I will create a website for someone in the room. So when you leave, you should not only be able to make a decision about making an academic social profile and with making a website, you should also be familiar with the process of making a website.
Your Online Presence: Academic Social Networks and Personal Websites Why? How?. Available from: https://www.researchgate.net/publication/316322587_Your_Online_Presence_Academic_Social_Networks_and_Personal_Websites_Why_How