WTF!? Marketing’s
   Web Strategy
Web Strategy is the art of telling your story online.
 The simplest way to think about i...
The Hierarchy of
       Success
Attitude
Approach
Goals
Strategy
Tactics
Execution
Attitude

Attitude refers to Who You Are and
What You Believe In.
Defining your Attitude shapes every
step to follow.
Approach

Approach defines the tools you use and
how you say what you want to say.
Are you a great speaker? Use vlogs or
p...
Goals
Your goals should reflect your Attitude
and Approach.
SMART - specific, measurable,
achievable, realistic, and timel...
Strategy
Strategy defines the overarching steps
you need to take to achieve your goals.
Consistency is key - your strategy...
Tactics

Tactics are “sectioned”, executable parts
of your Strategy.
Tactics define specific actions you can
take.
Tactics...
Execution
Execution is going out and getting it
done, measuring the results, and
(possibly) changing up your plan.
Do work...
Be a Digital Gunslinger
                   Practice:

   Authenticity                Humility
   Credibility              ...
Web Strategy
With the right adviser, you can come up with a great
 plan that suits your business. There’s a reason my
    ...
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Web Strategy

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WTF Marketing's web strategy in 10 slides.

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Web Strategy

  1. 1. WTF!? Marketing’s Web Strategy Web Strategy is the art of telling your story online. The simplest way to think about it is to use Seth Godin’s hierarchy of success. Don’t worry - it’s nowhere near as “snake-oil” as it sounds.
  2. 2. The Hierarchy of Success Attitude Approach Goals Strategy Tactics Execution
  3. 3. Attitude Attitude refers to Who You Are and What You Believe In. Defining your Attitude shapes every step to follow.
  4. 4. Approach Approach defines the tools you use and how you say what you want to say. Are you a great speaker? Use vlogs or podcasts. Are you a great writer? Use a Blog.
  5. 5. Goals Your goals should reflect your Attitude and Approach. SMART - specific, measurable, achievable, realistic, and timely. Want to teach and have great speaking skills? Set a goal to become a leading mind with your videos.
  6. 6. Strategy Strategy defines the overarching steps you need to take to achieve your goals. Consistency is key - your strategy should reflect your Attitude and Approach. If it doesn’t, you’re seen as inauthentic.
  7. 7. Tactics Tactics are “sectioned”, executable parts of your Strategy. Tactics define specific actions you can take. Tactics make or break your business.
  8. 8. Execution Execution is going out and getting it done, measuring the results, and (possibly) changing up your plan. Do work, son. Make it so. Most people start here (and fail).
  9. 9. Be a Digital Gunslinger Practice: Authenticity Humility Credibility Transparency Integrity Accountability Honesty Consistency Because it makes you (and your business) HUMAN.
  10. 10. Web Strategy With the right adviser, you can come up with a great plan that suits your business. There’s a reason my friends don’t play Risk with me anymore. Contact me to develop your own strategy! NickMArmstrong@gmail.com

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