Digital Frontiers :: Nick Armstrong at Ignite Fort Collins #1

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Social Media Marketing made simple. A talk on responsible social media marketing for people and businesses, the tenants of becoming a Digital Gunslinger, and how to become a big damn hero.

From Ignite Fort Collins #1 in May, 2009.

Published in: Business, Technology, Education
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Digital Frontiers :: Nick Armstrong at Ignite Fort Collins #1

  1. 1. <ul><li>* By Nick Armstrong </li></ul>Website : IAmNickArmstrong.com Twitter : @ImNickArmstrong Email : NickMArmstrong@gmail.com
  2. 2. .: The Gettysburg Address <ul><li>… only took 2 minutes to deliver! </li></ul>* I’m not as good as Abe, yet.
  3. 3. .: Other Ignite Topics… <ul><li>“ How To Build Your Own Nuclear Reactor” </li></ul><ul><li>“ The Samurai Sword” </li></ul><ul><li>… and other various nerdery </li></ul>* much cooler than my original ideas.
  4. 4. .: Nick Armstrong <ul><li>Geeky Mad Scientist Galore </li></ul><ul><li>Star Trek as a method of Birth Control </li></ul><ul><li>Why William Shatner > Chris Pine </li></ul><ul><li>GMOs - Let’s Make Tribbles Real </li></ul><ul><li>Your Teenage Daughter and Twilight* </li></ul>* watched this movie more times than I care to admit.
  5. 5. .: The World Today <ul><li>FCC flip-flopping over Janet </li></ul><ul><li>Instant access to instant soapbox </li></ul><ul><li>Ravenous local webhabitants </li></ul><ul><li>Right to privacy voluntarily abandoned </li></ul><ul><li>Confirmation bias </li></ul><ul><li>Dysfunctional economy </li></ul>… which leads to… * idiocracy and ww3
  6. 6. .: The Wild West <ul><li>Rumor and hearsay </li></ul><ul><li>Libel and slander </li></ul><ul><li>Credibility and hucksterism </li></ul><ul><li>Privacy and the public eye </li></ul><ul><li>Digital vigilantism </li></ul>* There Ain’t No Sheriff .
  7. 7. .: What’s Missing <ul><li>Honesty </li></ul><ul><li>Transparency </li></ul><ul><li>Authenticity </li></ul><ul><li>Credibility </li></ul><ul><li>Accountability </li></ul><ul><li>Integrity </li></ul><ul><li>By extension, humanity . </li></ul>* “ Fear is the currency of the impoverished mind .” Nick Armstrong
  8. 8. .: Step Right Up! “ Would you like to learn how to gain 1,000,000 Twitter followers in just 5 seconds ?” * I do not <3 so-called “Marketers” and they do not <3 me.
  9. 9. .: Where’s the Sheriff!? (It’s up to YOU ) What does that make us? * big damn heroes .
  10. 10. .: Digital Gunslingers Wanted <ul><li>“ You must be the change you wish to see in the world .” </li></ul><ul><li>Mahatma Gandhi </li></ul>
  11. 11. .: Digital Gunslinger Values <ul><li>Honesty </li></ul><ul><li>Transparency </li></ul><ul><li>Authenticity </li></ul><ul><li>Credibility </li></ul><ul><li>Accountability </li></ul><ul><li>Integrity </li></ul><ul><li>Humility </li></ul>* digital gunslingers don’t actually get to shoot anyone.
  12. 12. .: Honesty Honesty does not imply integrity … “ He that loseth his honesty hath nothing else to lose .” John Lyly * white lies count!
  13. 13. .: Transparency Transparency in business is great . Transparency in Facebook pictures may not be . * transparency and privacy are not mutually exclusive.
  14. 14. .: Authenticity * no authenticity = no sales
  15. 15. .: Credibility * the first word in Social Media is Social for a reason.
  16. 16. .: Accountability Own your mistakes! * or others will make you own them.
  17. 17. .: Integrity Integrity, like Trust, is earned over time! “ I have a higher and grander standard of principle than George Washington. He could not lie ; I can, but I won’t .” Mark Twain * I want a mustache like his.
  18. 18. .: Humility “ In this galaxy there’s a mathematical probability of three million Earth-type planets. And in the universe, three million million galaxies like this. And in all that, and perhaps more… only one of each of us .” Dr. Leonard “Bones” McCoy
  19. 19. <ul><li>By Nick Armstrong </li></ul>.: Summary Website : IAmNickArmstrong.com Twitter : @ImNickArmstrong Email : NickMArmstrong@gmail.com <ul><li>No sheriff </li></ul><ul><li>Big damn heroes </li></ul><ul><li>Obligatory questioning of Facebook profile pictures </li></ul><ul><li>Digital gunslingers </li></ul><ul><li>Sunsets ‘n’ such </li></ul>* star trek rules.
  20. 20. <ul><li>Slide 1 - Nick by Tamara Lakeman (TamaraLakeman.com) </li></ul><ul><li>Slide 2 - Abraham Lincoln by onlinewoman </li></ul><ul><li>Slide 3 - Computer Nerds by Automania </li></ul><ul><li>Slide 4 - Nick by Leslie Stinson (LeslieStinson.com) </li></ul><ul><li>Slide 6 - Naked Cowboy in Times Square by Mister V </li></ul><ul><li>Slide 7 - More Wild West by Pulse3 </li></ul><ul><li>Slide 8 - Snake Oil salesman by inky </li></ul><ul><li>Slide 9 - pointing-finger by purpleslog </li></ul><ul><li>Slide 10 - &quot;Drawing Hands&quot; - An homage to M.C. Escher by doozzle </li></ul><ul><li>Slide 11 - My grandfather, the cowboy by KateMonkey </li></ul><ul><li>Slide 12 - Crossed fingers II by Katie Tegtmeyer </li></ul><ul><li>Slide 13 - “Bohemian Rhapsody” by Cassy Teasdale </li></ul><ul><li>Slide 13 - “Food!” by Leslie Stinson (LeslieStinson.com) </li></ul><ul><li>Slide 14 - brands and authenticity by Will Lion </li></ul><ul><li>Slide 15 - Bored with the Internet XKCD ( http://www.xkcd.org/77/ ) </li></ul><ul><li>Slide 16 - Justice delayed by prodigaldog </li></ul><ul><li>Slide 17 - Mark Twain, Public Domain </li></ul><ul><li>Slide 18 - &quot;Grand Design&quot; Spiral Galaxy M81 by TopTechWriter.US </li></ul>All photos from CreativeCommons.org unless otherwise specified. * I’m looking for a job :-) Photo Credits Website : IAmNickArmstrong.com Twitter : @ImNickArmstrong Email : NickMArmstrong@gmail.com .: Thank You!

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