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The Future is Mobile

@appinstruct

#startupAUS
Speakers

Ash Donaldson
User Experience,
Consulting to CBA

Nic Wright
Mobile Strategy,
Former Lawyer

Vijay Santhanam
Mob...
App Economies – Move to Mobile Devices

Unit Shipments
(millions)

1,516

722

2012
Desktop PC

2017
Portable PC

@appinst...
Ownership of smartphone devices

App Economies – Anglo Markets Readily Accessible

61%

62%

UK

Italy

65%

66%

67%

Aus...
Future is Mobile – 3x Growth

• Growth in downloads
– Gartner predicts there will be 310b app downloads in 2016
– Most dow...
Future is Mobile – 3x Growth

• Growth in revenues

Value ($ billions)

–
–
–
–
–

Apple has paid out over $5b in last 12 ...
Lean Methodologies

• Eric Ries –Harvard Professor of
Entrepreneurship

• Minimum viable product
• Validate hypothesis
@ap...
Lean – Iterative Product Development

@appinstruct

#startupAUS
Case Studies

Snapchat: Just turned 2 years
old, raised $60million at a $860million
post raise valuation – started as an i...
Australian Start-Up Scene
Sydney Incubators & Co-Working Spaces

@appinstruct

#startupAUS
Successful Australian Start-Ups

Half Brick Studies: Based in Brisbane - 1 of 4 top free publishers on
Google Play - Fruit...
Successful Australian Start-Ups
Mature technology companies may Exit this year

@appinstruct

#startupAUS
Google Credit

Google offering $2000 in Google Cloud Platform credit
to launch your idea
http://cloud.google.com/starterpa...
Future is Mobile

Gartner predicts that by 2016, use of
mobile apps will surpass that of internet
domain names

@appinstru...
Thank you! Questions?

appinstruct.com
info@appinstruct.com
twitter.com/appinstruct

@appinstruct

#startupAUS
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The Future is Mobile

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Discover the future of mobile app development and learn all the opportunities available for you.

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The Future is Mobile

  1. 1. The Future is Mobile @appinstruct #startupAUS
  2. 2. Speakers Ash Donaldson User Experience, Consulting to CBA Nic Wright Mobile Strategy, Former Lawyer Vijay Santhanam Mobile Development, Optus Recharge Now @appinstruct #startupAUS
  3. 3. App Economies – Move to Mobile Devices Unit Shipments (millions) 1,516 722 2012 Desktop PC 2017 Portable PC @appinstruct Tablet #startupAUS Smartphone
  4. 4. Ownership of smartphone devices App Economies – Anglo Markets Readily Accessible 61% 62% UK Italy 65% 66% 67% Australia China South Korea 53% 36% 37% Brazil Russia 10% India US @appinstruct #startupAUS
  5. 5. Future is Mobile – 3x Growth • Growth in downloads – Gartner predicts there will be 310b app downloads in 2016 – Most downloads will be Free – 288b – But paid downloads to grow 3x – 8.1b in 2013; 21.6b in 2016 Value ($ billions) 21.6 8.1 2013 @appinstruct 2016 #startupAUS
  6. 6. Future is Mobile – 3x Growth • Growth in revenues Value ($ billions) – – – – – Apple has paid out over $5b in last 12 months, same amount as in 1st 4 years Gartner predicts app store revenues of $24.5b in 2013 (includes advertising) Gartner predicts estimated value of $74b in revenue from app stores in 2016 Paid-for downloads will contribute 45.2% of this revenue by 2016 In-app-purchase will account for 41% of this revenue by 2016 74 Other 14% 24.5 2013 In apppurchases 41% 2016 @appinstruct #startupAUS Paid apps 45%
  7. 7. Lean Methodologies • Eric Ries –Harvard Professor of Entrepreneurship • Minimum viable product • Validate hypothesis @appinstruct #startupAUS
  8. 8. Lean – Iterative Product Development @appinstruct #startupAUS
  9. 9. Case Studies Snapchat: Just turned 2 years old, raised $60million at a $860million post raise valuation – started as an idea pitched in a Stanford design class for impermanent photos Poke: Facebook hacked it together in 12 days – It failed to stop Snapchat, but demonstrates how quick product cycles can be on mobile devices @appinstruct #startupAUS
  10. 10. Australian Start-Up Scene Sydney Incubators & Co-Working Spaces @appinstruct #startupAUS
  11. 11. Successful Australian Start-Ups Half Brick Studies: Based in Brisbane - 1 of 4 top free publishers on Google Play - Fruit Ninja, Jet Pack Joyride – Their mobile games have been downloaded over 500 million times @appinstruct #startupAUS
  12. 12. Successful Australian Start-Ups Mature technology companies may Exit this year @appinstruct #startupAUS
  13. 13. Google Credit Google offering $2000 in Google Cloud Platform credit to launch your idea http://cloud.google.com/starterpack @appinstruct Promo Code: gfe-in #startupAUS
  14. 14. Future is Mobile Gartner predicts that by 2016, use of mobile apps will surpass that of internet domain names @appinstruct #startupAUS
  15. 15. Thank you! Questions? appinstruct.com info@appinstruct.com twitter.com/appinstruct @appinstruct #startupAUS

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