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Generating Homebuyer Leads With Facebook

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Nick outlines the do's and don't's for a successful marketing strategy real estate agents should be using to generate more leads online.

Published in: Real Estate
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Generating Homebuyer Leads With Facebook

  1. 1. Generating Homebuyer Leads Using Facebook Marketing
  2. 2. What Works?
  3. 3. Classic Funnel Facebook/Google ad Landing Page/Website Lead Gen Immediately get emails from warm leads who are already interested to contact. Offer value: View listings or blog post. In exchange for value, provide information.
  4. 4. ● Newlyweds ● Ages 30-45 ● Within Your Zip Codes ● Interested in Real Estate ● Net Worth & Income Who Is Seeing This? ● Fine ● Okay ● Necessary ● Wasteful ● Unreliable
  5. 5. What Works Better?
  6. 6. Creative & Rich Content
  7. 7. Custom Landing Pages ● Unique Trackers ○ FB ○ Source ○ UTM
  8. 8. ● Newlyweds ● Ages 30-45 ● Within Your Zip Codes ● Lookalike Audiences ○ Municipal pages, etc. ● Groups! ○ Paramus moms, ○ first time homebuyers, etc. Who Is Seeing That ? ● Fine ● Okay ● Necessary ● Genius ○ Love it ● Now we’re talking! ○ Explain yourself, Nick
  9. 9. ● Impulsive ● Uneducated ● (Seemingly) instantly gratifying ○ Boosting ● Low budget Product of Facebook vs. Partner of Facebook Product ● Well-thought-out campaigns ● Long campaigns ● Curated audience ● Multiple campaigns at once ● Utilization of technologies ● Results Partner
  10. 10. Where do we go from here ● Quit boosting ● Ads manager ● Create a stunning ad ○ Video ○ Landing Page ● Curate an audience ● Run a solid 10-20 day campaign
  11. 11. Visit: http://RealEstateCocktailParty.com Learning More Mayor Marketing 50% Off 8-Week Mayor Marketing Intensive March 1
  12. 12. Thank You Get To Work + Q&A

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