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Escaping The Zillow Rat Race

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As a real estate agent, it's very easy to invest all of your money into a system like Zillow that is going to guarantee you leads and revenue. The problem is that this strategy doesn't help you grow your own platform that you can then profit off of since you're relying on someone else's platform.

Published in: Real Estate
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Escaping The Zillow Rat Race

  1. 1. Escape the Zillow Rat Race Build a platform — don’t borrow theirs.
  2. 2. What is Zillow? ● SaaS ● Blog ● Marketing ● B2C & B2B
  3. 3. ● Content ● Contacts ● Inbound Leads ● (Marketing budget) ○ [not important] What does Zillow have that you don’t have?
  4. 4. The lifecycle of a buyer (or seller) ● Needs Home ● Searches Areas ● Boom — zillow article ○ Describing cities, schools, etc. ● Browsing market ● Boom — zillow listings ● Inputs data ○ Zillow resells & $$
  5. 5. The lifecycle of YOUR buyer (or seller) ● Needs Home ● Searches Areas ● Boom — YOUR article ○ Describing cities, schools, etc. ● Browsing market ● Boom — YOUR listings ● Inputs data ○ Free Leads
  6. 6. The lifecycle of YOUR buyer (or seller) after 1+ years ● Needs Home ● Knows you ● Knows how you work ● Is eager to work with you
  7. 7. Thank You Get To Work

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