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Online Reputation Management: Owning the Message

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Online Reputation Management is not about trying to "control" search results, but more about a strategic approach to message-management; with content-strategy, message position and communication tools being the essential stages to managing a campaign.

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Online Reputation Management: Owning the Message

  1. 1. Online Reputation: Owning the Message – the SEOPR Toolkit SMX ISRAEL 2012 Nichola Stott – theMediaFlow @NicholaStott
  2. 2. Reputation isSubjective theMediaFlow @NicholaStott
  3. 3. Cultivating bad-asspublicity
  4. 4. Ryanair @NicholaStott
  5. 5. Bad-ass Links @NicholaStott
  6. 6. Shamone! @NicholaStott
  7. 7. ProductDevelopment Poor Message Management theMediaFlow @NicholaStott
  8. 8. “There is no such thing as bad publicity except your own obituary.” Brendan Behan (1923-1964) theMediaFlow @NicholaStott
  9. 9. Weinergate
  10. 10. ToolstheMediaFlow @NicholaStott
  11. 11. PR agency or in-house PR resourcePR Newswire “OVP”MyNewsDesk International theMediaFlow @NicholaStott
  12. 12. Spin Doctors theMediaFlow @NicholaStott
  13. 13. theMediaFlow @NicholaStott
  14. 14. theMediaFlow @NicholaStott
  15. 15. theMediaFlow @NicholaStott
  16. 16. EvolvingTechnologies theMediaFlow @NicholaStott
  17. 17. Fire drill1.Quantify the issue. Is there really a fire?2.Call in the wider teams3.Define and own your message4. Use the PR Tools at your disposal

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