1.
how user experience is
driving change in search

2.
USER
LOVE &
SEX
Friends
& Family
Products
News
FILM
Education
Music

3.
Millennial
Source: http://www.cmo.com/articles/2015/6/11/15-mind-blowing-stats-about-generation-z.html
Gen Z
Social Networks Messaging Apps
8 Seconds12 Seconds
≈1975 ≈1996

4.
Time on Content by Demographic

5.
Young adults spend
between 11 and
25% less time on
your content

6.
Cool Product Cool Experience
Millennial
Gen Z
23% 77%
60% 40%
Source: https://cassandra.co/

7.
Source: https://www.ketchum.com/engaging-gen-z
40%
Of Consumers by
2020

8.
Faster
All Device
Direct to Object

9.
GET THIS: http://www.slideshare.net/SearchMarketingExpo/how-google-works-a-ranking-engineers-perspective-by-paul-haahr

10.
Three Core Metrics
Relevance
Quality
Time to
Result

11.
PageSpeed INSIGHTS - CRITICAL PATH

12.
AUTOPILOT MODULES

13.
Resource Delivery

14.
GET THIS: https://docs.google.com/presentation/d/18zlAdKAxnc51y_kj-6sWLmnjl6TLnaru_WH0LJTjP-o/present?slide=id.p19

15.
HTML5 LINK REL Attributes
IS DOES
preconnect browser hint to open the linked
connection in advance
prefetch suggestion to pre-fetch linked content
before explicitly requested
preload suggestion to download resource
prerender suggestion to fetch AND render
GET THIS: https://developer.mozilla.org/en-US/docs/Web/HTML/Link_types

16.
“How I Sped Up My
Site 68.35% With
One Line of Code…”
Mike King
Source: http://ipullrank.com/how-i-sped-up-my-site-68-percent-with-one-line-of-code/

17.
Faster
All Device
Direct to Object

18.
Generation Z

19.
Say internet of thingsagain

20.
Gen Z SmartPhone Activities
Social Games Photos Surfing Shopping
GET THIS: http://www.fluentco.com/wp-content/uploads/2016/03/Fluent_DevicesandDemos_2016_web.pdf
29% 21% 6.8% 6.6% 6.1%

21.
Shoppingby Demographic
18-24 25-34 35-44 45-54 55+
6.1% 5.7% 4.8%
4.1% 2.8%
GET THIS: http://www.fluentco.com/wp-content/uploads/2016/03/Fluent_DevicesandDemos_2016_web.pdf

22.
Mobile EXPERIENCE
Accelerated Mobile Pages Project
• ASYNCHRONOUS SCRIPTS
• 3rd PARTY JAVASCRIPT OUT
OF CRITICAL PATH
• PRIORITIZE RESOUCE
LOADING
• SIZE RESOURCES STATICALLY

23.
rel=amphtml link to AMP page
http://www.bbc.co.uk/news/business-35889282

24.
rel=canonical link to non AMP page
http://www.bbc.co.uk/news/amp/35889282

25.
WordPress
WordPress AMP plugin to
create AMPHTML pages.
Use Yoast SEO Glue to
“speak” to AMP plugin for
metadata.

26.
Mobile Search
Spotlight
Search
Safari
Suggest

27.
AppS Indexed

28.
Android and iOS9 – App Indexing

29.
App Indexing – DEEP LINKING
A
ONE URL

30.
APP Indexing: Google Developers
Get This: https://developers.google.com/app-indexing/introduction
 Testing Tool for Android (debug
and deep link)
 Search Analytics in Search
Console (register for Android)
 Needs App Indexing SDK for iOS9
 Check implementation

31.
Faster
All Device
Direct to Object

32.
USER
LOVE &
SEX
Friends
& Family
Products
News
FILM
Education
Music

33.
“BuzzFeed draws more
than 75 percent of
content views from
sources other than its
website”
Jonah Peretti: CEO
Source: http://recode.net/2015/09/16/this-week-on-recode-decode-ceo-jonah-peretti-explains-how-buzzfeed-won-the-internet/

34.
Facebook

35.
Rise of The Personal Agent

36.
Source: https://www.ketchum.com/engaging-gen-z
Be Fast - Be Mobile
- Be Everywhere