Your brand personality described in an
adjective. For instance, brands can be
lively, positive, cynical, or professional
A subset of your brand’s voice. Tone
adds specific flavour to your voice
based on factors like audience,
situation, and channel
If my brand were a person, who would it be?
Who is going to read it?
What is the reader going to be doing/thinking
when they read your message?
What if something goes wrong?
• Twitter Analytics and Facebook Insights
• Rival IQ –rivaliq.com
• Shared Count - sharedcount.com/
Psychology of Sharing:
Chobani Case Study:
Chris Malone and Susan Fiske, The Human Brand- How we relate to People,
Products and Companies
Tone of Voice