Reyes, monica kristine dialysis spa

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Reyes, monica kristine dialysis spa

  1. 1. Marketing Plan for “Happy Kidneys and YOU”<br />“Bringing you the quality of life you long for…”<br />Monica Kristine Reyes<br />
  2. 2. 1. Target Market: Dialysis Patients Class A and B<br />2. Patients who need more than treatment alone<br />3. May want to experience treatment WITH family members- minus the feeling of “being sick in the hospital”<br />4. Ideal to position in an area like Greenhills (proximal to Class A and B villages in San Juan)<br />5. Population of San Juan(2007)  - Total 125,558 30-40% Class A and B; statistics of dialysis patients (no data from NSO)<br />5 stepsPTM and Positioning<br />
  3. 3. Niche market approach<br />Internet marketing and different media (TV, ads)<br />Benchmarked against The Medical City or St. Luke’s Medical Hospital (some of the leading hospitals in the country- included in Medical Tourism)<br />Can avail of packages with different rates<br />Offers services to family members as well <br />5 stepsMarketing Mix & Strategy<br />
  4. 4. Positioning to the Primary Target Market<br />
  5. 5. 1. Target Market<br />Class A and B<br />Dialysis patients<br />Need for comfort<br />
  6. 6. 2. How is it different from the rest?<br />Offers dialysis treatment<br />Offers recreation and relaxing services- spa, salon treatments, massage, etc.<br />
  7. 7. 3. Patient and Family<br />Filipinos are FAMILY-LOVING people.<br />It’s not only patient-on-center stage but also patient and family on center stage!<br />
  8. 8. 4. Positioning: tabs are Class A and B villages<br />
  9. 9. 5.San Juan <br />Population(2007)  - Total 125,558<br />TMC data: majority come from San Juan area (Census of those who avail services)<br />
  10. 10. 6. Niche Market Approach<br />Offering Classy services to the A and B markets<br />
  11. 11. 7. Media<br />TV<br />Advertisements<br />Celebrities who have undergone dialysis<br />Offer opening discounts<br />Internet: reservations, information, feedback, suggestions, etc.<br />
  12. 12. 8. Benchmarking<br />TMC<br />St. Luke’s<br />Top private hospitals with most of the market share<br />
  13. 13. 9. Packages<br />Packages: (assumption- family included)<br />A: Salon, Spa, Massage<br />B: Gourmet Food with desserts, Entertainment<br />C: Recreational<br />D: Mix and Create own (with additional charge)<br />
  14. 14. 10. family<br />
  15. 15. Summary<br />
  16. 16. 1. Target Market: Dialysis Patients Class A and B<br />2. Patients who need more than treatment alone<br />3. May want to experience treatment WITH family members- minus the feeling of “being sick in the hospital”<br />4. Ideal to position in an area like Greenhills (proximal to Class A and B villages in San Juan)<br />5. Population of San Juan(2007)  - Total 125,558 30-40% Class A and B; statistics of dialysis patients (no data from NSO)<br />5 stepsPTM and Positioning<br />
  17. 17. Niche market approach<br />Internet marketing and different media (TV, ads)<br />Benchmarked against The Medical City or St. Luke’s Medical Hospital (some of the leading hospitals in the country- included in Medical Tourism)<br />Can avail of packages with different rates<br />Offers services to family members as well <br />5 stepsMarketing Mix & Strategy<br />
  18. 18. Marketing Plan for “Happy Kidneys and YOU”<br />“Bringing you the quality of life you long for…”<br />Monica Kristine Reyes<br />

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