Digital News Report 2012Charts and tablesDate and slides available for use under Creative Commons licence
Methodology tableUK US France Germany DenmarkNat rep 2,173 814 1011 970 1,002Tablet owner Boost 314 N/a N/a N/a N/aTotal 2...
Exec summary: Figure 1Source: Presentation by Claire Enders to the Leveson Inquiry Seminar on CompetitivePressures on the ...
Figure 3UK USA GERMANY FRANCE DENMARKTV 76% 69% 87% 80% 81%ONLINE 82% 86% 61% 77% 82%PRINT 54% 45% 68% 57% 57%RADIO 45% 33...
Figure 4UK USA GERMANY DENMARK FRANCEWebsites ofbroadcasters56% 46% 25% 51% 20%Websites ofnewspapers38% 50% 30% 56% 43%Oth...
Figure 5UK USA GERMANY FRANCE DENMARKDomestic news 74% 53% 61% 66% 75%International news 48% 44% 64% 54% 65%Local news abo...
Figure 6UK USA GERMANY FRANCE DENMARKComputer 74% 87% 80% 79% 78%Mobile 28% 28% 21% 20% 32%Tablet 8% 11% 5% 6% 13%E-reader...
3%5%43%60%65%68%83%84%E-readerSmart TVMobile phonePrinted publicationRadioTabletTelevisionComputerAmongst tablet ownersFig...
Figure 8Accessed weeklyBBC News 58%Sky News 15%Yahoo News 15%Local Newspaper 14%Mail/Mail On Sunday 13%Guardian 10%Top UK ...
Figure 9UK USA FRANCE GERMANY DENMARKEver paid for digital news? 4% 9% 8% 6% 12%Paying for digital newsQ16a Have you paid ...
25%33%43%11%16-24 Over 45Search vs social discovery by ageNews via search News via socialFigure 10Q18 Thinking about how y...
Figure 11Q18 Thinking about how you FIND news online, which are the main ways that you come across news stories?Base All U...
Figure 12TRADITIONAL USE ONLINEBBC News 69% 58%ITV News 31% 7%Sky News 22% 15%Mail/On Sunday 14% 13%Guardian 4% 10%Telegra...
Figure 1330%48%13%Online usersSources of online news accessed per week1 source 2-3 sources More than 4Q14 In a typical wee...
Figure 14UK USA GERMANY FRANCE DENMARK42% 69% 41% 60% 45%Weekly digital participation across countriesQ21b During an avera...
Figure 15UK USA FRANCE GERMANY DENMARKVote in an online poll 19% 41% 40% 18% 22%Comment on a news story onSocial Networks1...
Figure 1.1aGermany Denmark USA France UK1.1a. Daily news access by country82%Q1c Typically, how often do you access news. ...
Figure 1.1bGermany Denmark USA France UKMALE 91% 92% 86% 81% 84%FEMALE 88% 83% 78% 74% 67%1.1b. Daily news access by gender
Figure 1.1c83%63% 65%68%73%82% 82%76%70%82%83%86% 84%78% 80%93%96%87%78%75%94%84%71%Germany Denmark USA France UK16-24 25-...
Figure 1.1d1.1d. Daily news access by UK regionAverage London South East Midlands North Wales Scotland N IrelandSeveraltim...
CHART 1.1e1.1e. UK daily news access by deviceQ1c Typically, how often do you access news. By news we mean UK, internation...
News absorbed NewsmainstreamersNews lightTends to Male 25-34Likes International, political newsTablet owning (30%)Twitter ...
Figure 1.2a76%61%84%82%88%77%54%49%61%45%22%55%All 16-24s Over451.2a. UK Weekly news access by sourceTV Online Print Radio...
66%56%50%45%42%38%29%18%14%Television newsprogrammes orbulletinsWebsites of TVand radiocompanies suchas BBC Newsand Sky Ne...
16-24 25-34 35-44 45-54 55+TV newsprogrammes/bulletins 51% 52% 61% 71% 79%Websites (and mobilesites) of newspapersand news...
1.2d76%69%87%80% 81%82%86%61%77%82%54%45%68%57% 57%45%33%68%42% 40%UK USA Germany France Denmark1.2d. Weekly news access b...
Q4a Which of the following have you used to access the news in the last week?Base (n=2162)85%91%77%61%52%23%48%58%17% 19% ...
Figure 1.2fQ8a/b Which, if any, of the following have you used to access news in the last week, via traditional routes (Ra...
Figure 1.2g6%21%5%11%3%7%3%7%4%7%Newpaper Online1.2g. Guardian audience – %accessing newspaper vs % accessingOnline16-24 2...
1.2hQ8a/b Which, if any, of the following have you used to access news in the last week, via traditional (Radio/TV Print) ...
Figure 1.2i7%9%15%MSNGoogleNewsYahooQ8a/b Which, if any, of the following have you used to access news in the last week, v...
Q3 Which of the following news sources have you used in the last week? Base = Online users Denmark (n=826), UK(n=1778), , ...
85%21% 20%6% 3% 3%89%13% 15%6% 1% 1%Home Office Travelling Out & about OtherpeopleshomesPlace ofstudy1.3a. Where did you c...
Figure 1.3b38%24% 24%21%10%17%41%23%21%23%16%20%TV Radio Print Computer Mobile Tablet1.3b. Of everyone who uses that platf...
1.3C21%16%12%27%14%13%30%20%14%21%16%20%48%28%30%20%3%16%TV Radio Print Computer Mobile Tablet1.3c. Of everyone who uses t...
Figure 1.3D0%10%20%30%40%50%FirstthinginthemorningLaterinthemorningLunchtimeAfternoonEarlyeveningLateeveningLastthingatnig...
Figure 1.3E0%10%20%30%40%50%FirstthinginthemorningLaterinthemorningLunchtimeAfternoonEarlyeveningLateeveningLastthingatnig...
Figure 1.3F0%20%40%60%80%100%FirstthinginthemorningLaterinthemorningLunchtimeAfternoonEarlyeveningLateeveningLastthingatni...
Q2 Which of the following types of news is most important to you? Based on picking their top 5 from the listed statements:...
Q2 Which of the following types of news is most important to you? Base UK (n=2173) Germany (n=970) USA (n=814)21%37%16%63%...
Figure 1.4c1.4c. Interest in celebrity news by age and gender16-24 25-34 35-44 45-54 55+Male 12% 28% 11% 13% 4%Female 48% ...
Q2 Which of the following types of news is most important to you? Base All (n=2173) Mail (n=303), Sun (n=305), Mirror (n=2...
Q2 Which of the following types of news is most important to you? Base All (n=2173)30% 30%21%Social media Printed magazine...
Figure 1.5aQ9b How often do you keep up with political issues generally?Base All (n=2173)16%27% 26%14%5%3% 4%Severaltimes ...
1.5b. Keeping up with political news by age/genderQ9b How often do you keep up with political news generally?Base All (n=2...
Figure 1.5cQ9c Which of the following sources of information do you use to keep up with political and government issues?Ba...
Figure 1.5dQ9d In which of the following ways have you used the internet to get more involved in politics or express a pol...
1.5e. Using internet to get involved with politics by age1.5e table with a chartQ9d In which of the following ways have yo...
36% 34% 33%42%52%28%17%11%19%22%Denmark Germany France UK USA1.6a. Interest in economic and business news bycountryEconomi...
Figure 1.6b16-24 25-34 35-44 45-54 55+ AB C1 C2 DEBusinessnews18% 17% 17% 17% 22% 23% 21% 13% 14%Economicnews29% 35% 39% 4...
1.6c. Importance of financial matters generally?Q10a In your opinion, how important is it for people like you to keep up-t...
Figure 1.6dFREQUENCY ALL NEWS ABSORBED MAINSTREAMERS NEWS LIGHTSeveral times a day 9% 21% 12% 0%Once a day 24% 36% 28% 14%...
Figure 1.6eQ10c Which of the following sources do you use to get advice onpersonal financial matters? Base (n=2173) Intere...
Q13 You said earlier that you regularly spent time looking at news online (on a PC/laptop, mobile, tablet, Smart TV or e-r...
Figure 2.1b75%22%2%64%27%6%70%20%6%86%7% 5%94%2% 3%Computer Mobile Tablet2.1b. MAIN way of accessing online news by age16-...
Figure 2.1cQ4a Which of the following have you used to access the news in the last month? Base All (n=2173) Computer (n=18...
Figure 2.1d76%28%8%74%34%12%73%37%9%80%36%9%79%37%11%Computer Mobile Tablet2.1d. % accessing different news by deviceUK Ne...
32%25%17%22%9%39%I am worried about the cost of accessingnews via my tablet/mobile phoneI rarely finish a news article on ...
Figure 2.1fQ14 In a typical week how many different ONLINE news providers do you use (including traditional and non-tradit...
Q14 In a typical week how many different ONLINE news providers do you use (including traditional and non-traditionalsource...
Figure 2.2a55%49%18%18%15%10%9%11%12%Glanced at news headlinesRead a full text storyWatched video news clipsWatched a live...
Figure 2.3a0%2%4%6%8%10%12%14%Denmark USA France Germany UKMore than a yearIn last yearIn last monthin last week2.3a. Have...
Figure 2.3b2.3b. Likelihood to pay by deviceComputer Mobile Phone TabletHave ever paid 3% 11% 21%Q16 Have you paid for dig...
Figure 2.3c2.3c. Likelihood to pay by frequency of useSeveral times day Once a day Less oftenHave ever paid 7% 5% 2%Q16 Ha...
34%27%9%7%5% 4%43%41%29% 28%12%20%Online usersTablet users2.3d Willingness to pay by news sourceFigure 2.3dQ16 Have you pa...
Figure 2.3e2.3e. Future willingness to pay by age16-24 25-34 35-44 45-54 55+% Agree 13% 11% 5% 5% 3%Q16b How far would you...
Figure 2.3fComputer Mobile phone Tablet% Agree 5% 12% 16%2.3f. Future willingness to pay by deviceQ16b How far would you a...
Figure 2.3gOFFLINE NEWS ALL WEB TABLET*1. BBC News 1. BBC News 1. BBC News2. ITV News 2. Sky News 2. Guardian3. Local news...
Q15 Thinking of how you used news in the last week did you use an ‘app’ on your mobile or tablet to access the news?Base S...
Figure 2.4aQ18 Thinking about how you FIND news online, which are the main ways that you come across news stories? Choose ...
Figure 2.4bQ18 Thinking about how you FIND news online, which are the main ways that you come across news stories? Choose ...
57%78%52%All users Those who shared in last weekThose not shared in last weekFigure 2.4d2.4c. Likelihood to click news lin...
20%32%30%All users Heavy mobile user Heavy tablet user2.4d. Sharing news links via email andsocial networks in last weekFi...
71%24%10%48%5%51%Facebook Twitter Email2.4e. Weekly news links by age andplatform16-24s Over 45sFigure 2.4eQ20b Through wh...
Q20b Through which of the following have you shared a news link with others in the last week? Please select all that apply...
0%18% 16%5%14%17%28% 26%9%14%49%44%33%22% 20%60%53%38%23% 23%Visit social networksPost photos Post messages Write a blog P...
2.5b. Weekly news participation online14%14%10%13%2%5%2%19%4%Share news link via social networksComment on a news story vi...
41%48%38%All users 16-24s Over 45s2.5c. Weekly news participation andengagement onlineFigure 2.5cQ21b During an average we...
Figure 2.5d8%11%2%11%11%21%21%21%2%7%17%16%Share link to news storyOne-to-one conversationWrite blog on news topicComment ...
Figure 2.5e25%12%5%7%11%20%17%13%15%1%5%11%14%20%Share link to news storyOne-to-one conversationPost video or picture to N...
Figure 2.5f14%13%2%5%2%10%14%19%20%15%5%11%4%16%21%40%28%30%5%15%4%25%27%41%18%22%2%6%2%8%17%22%12%23%4%5%4%9%12%18%Share ...
Essay Figure 1UK USA GERMANY FRANCE DENMARKPolitics37% 63% 55% 57% 56%Entertainment/celebrity21% 16% 14% 14% 9%News intere...
Essay Figure 265% 64%54%48%44%Denmark Germany France UK USAInterest in international news by country48%Q2 Which of the fol...
Essay Figure 3UNITED KINGDOM ALL M FDomestic news 74% 71% 77%Local news 50% 41% 58%International news 48% 53% 43%News abou...
Essay Figure 416-24 25-34 35-44 45-54 55+ ALLMale 45% 47% 46% 58% 62% 53%Female 34% 43% 36% 42% 51% 43%international news ...
Essay Figure 5Q2 Which of the following types of news is most important to you? Base All (n=2173)62%40%26%71%53%62%61%44%3...
Essay Figure 60510152025300 20 40 60 80IwanttoknowmoreFollow fairly or very closelyInterest in foreign news stories 2010-1...
Essay Figure 7FREQUENCY 2005 2012 DIFFERENCEWeekly or more* 34 78 +44At least monthly 24 11 -13Less than monthly 19 n/aDon...
Essay Figure 8Q10c Which of the following sources of financial information do you use to get advice on personal financialm...
Essay Figure 9MORE LESS SAME DON’T KNOWBanks 3% 57% 36% 4%Credit card 1% 49% 44% 6%Pension 2% 44% 47% 7%Insurance 2% 39% 5...
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Reuters Institute Digital News Report 2012

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Charts and tables from 5 country Reuters Institute/YouGov survey with data on news usage, mobile, tablets, and social media

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  • Reuters Institute Digital News Report 2012

    1. 1. Digital News Report 2012Charts and tablesDate and slides available for use under Creative Commons licence
    2. 2. Methodology tableUK US France Germany DenmarkNat rep 2,173 814 1011 970 1,002Tablet owner Boost 314 N/a N/a N/a N/aTotal 2487 814 1011 970 1,002
    3. 3. Exec summary: Figure 1Source: Presentation by Claire Enders to the Leveson Inquiry Seminar on CompetitivePressures on the Press, 6 October 2011
    4. 4. Figure 3UK USA GERMANY FRANCE DENMARKTV 76% 69% 87% 80% 81%ONLINE 82% 86% 61% 77% 82%PRINT 54% 45% 68% 57% 57%RADIO 45% 33% 68% 42% 40%Q3 Which of the following news sources have you used in the last week? Base All UK (n=2173) Denmark (n=1002) France(n=1011) Germany (n=970) USA (n=814)Weekly access of news by country
    5. 5. Figure 4UK USA GERMANY DENMARK FRANCEWebsites ofbroadcasters56% 46% 25% 51% 20%Websites ofnewspapers38% 50% 30% 56% 43%Other newssources29% 53% 26% 28% 36%Social media andblogs18% 36% 18% 23% 17%Online news sources by typeQ3 Which of the following news sources have you used in the last week? Base All UK (n=2173) Denmark (n=1002) France(n=1011) Germany (n=970) USA (n=814)
    6. 6. Figure 5UK USA GERMANY FRANCE DENMARKDomestic news 74% 53% 61% 66% 75%International news 48% 44% 64% 54% 65%Local news about my town or city50% 56% 50% 36% 41%News about my region 42% 28% 62% 46% 32%Business and financial news 19% 22% 17% 11% 28%News about the economy 42% 52% 34% 33% 36%Entertainment and celebrity news21% 16% 14% 14% 9%Health and education news 27% 27% 26% 27% 24%Arts and culture news 10% 11% 8% 19% 12%Sports News 37% 24% 33% 24% 24%News about country politics 37% 63% 55% 57% 56%Science and Technology 23% 27% 28% 21% 24%Q2 Which of the following types of news is most important to you? Choose up to five. Base UK (n=2173)France (n=1011) Germany (n=970) USA (n=814) Denmark (n=1002)Level of interest in news by country
    7. 7. Figure 6UK USA GERMANY FRANCE DENMARKComputer 74% 87% 80% 79% 78%Mobile 28% 28% 21% 20% 32%Tablet 8% 11% 5% 6% 13%E-reader 0% 3% 1% 1% 1%Smart TV 1% 3% 4% 2% 3%News access by device across countriesQ4a Which of the following have you used to access the news in the last week? Base UK (n=2173)France (n=1011) Germany (n=970) USA (n=814) Denmark (n=1002)
    8. 8. 3%5%43%60%65%68%83%84%E-readerSmart TVMobile phonePrinted publicationRadioTabletTelevisionComputerAmongst tablet ownersFigure 7Q4b Which of the following have you used to access the news in the last month? Base Tablet owners (Boost) (n=314)
    9. 9. Figure 8Accessed weeklyBBC News 58%Sky News 15%Yahoo News 15%Local Newspaper 14%Mail/Mail On Sunday 13%Guardian 10%Top UK brands onlineQ8a/b Which, if any, of the following online brands have you used toaccess news in the last week?Base All (n=2173)Accessed weeklyBBC News 73%Guardian* 21%Sky News 20%Mail/Mail On Sunday 18%Local Newspaper 17%Telegraph/Sunday Telegraph* 16%Yahoo News 14%Times/Sunday Times* 10%Top UK brands tablet*Publications with a paid tablet proposition or paid after free trialBase Tablet owners (boost) (n=314)
    10. 10. Figure 9UK USA FRANCE GERMANY DENMARKEver paid for digital news? 4% 9% 8% 6% 12%Paying for digital newsQ16a Have you paid for digital news content?Base UK (n=2173) Denmark (n=1002) France (n=1011) Germany (n=970) USA (n=814)
    11. 11. 25%33%43%11%16-24 Over 45Search vs social discovery by ageNews via search News via socialFigure 10Q18 Thinking about how you FIND news online, which are the main ways that you come across news stories? Choose up to five. Base All UK (n=2173)16-24s (n=342), over 45s (n=1112)
    12. 12. Figure 11Q18 Thinking about how you FIND news online, which are the main ways that you come across news stories?Base All UK (n=2173)20%22%30%51%Social network like Facebook or TwitterSite that aggregates other news linksGeneral search engineBrowsing a news website/mobile siteGateways to news
    13. 13. Figure 12TRADITIONAL USE ONLINEBBC News 69% 58%ITV News 31% 7%Sky News 22% 15%Mail/On Sunday 14% 13%Guardian 4% 10%Telegraph 4% 6%Traditional and online use of selected UK News brandsQ8a/b Which, if any, of the following have you used to access news in the last week, via traditional (Radio/TV Print) and viawhich online means?Base All UK (n=2173)
    14. 14. Figure 1330%48%13%Online usersSources of online news accessed per week1 source 2-3 sources More than 4Q14 In a typical week how many different ONLINE news providers do you use including traditional and non traditional sources, specialist digitalpublications etc? Base All (n=2173)
    15. 15. Figure 14UK USA GERMANY FRANCE DENMARK42% 69% 41% 60% 45%Weekly digital participation across countriesQ21b During an average week in which of the following ways do you share or participate in news coverage? % selecting one of nine optionsBase UK (n=2173) Denmark (n=1002) France (n=1011) Germany (n=970) USA (n=814)
    16. 16. Figure 15UK USA FRANCE GERMANY DENMARKVote in an online poll 19% 41% 40% 18% 22%Comment on a news story onSocial Networks14% 27% 21% 12% 17%Direct conversation (e.g. socialmedia, instant messenger)13% 30% 15% 23% 22%Comment about a news story ona website10% 25% 16% 9% 8%Post or send a news-relatedpicture or video to a SocialNetwork site5% 15% 11% 5% 6%Top ways of digital participation across countriesQ21b During an average week in which of the following ways do you share or participate in news coverage?Base UK (n=2173) Denmark (n=1002) France (n=1011) Germany (n=970) USA (n=814)Note: Only five of the original nine options are shown in this table
    17. 17. Figure 1.1aGermany Denmark USA France UK1.1a. Daily news access by country82%Q1c Typically, how often do you access news. By news we mean UK, international, national, regional/local news and othertopical events accessed via radio, TV, newspaper or online?Base UK (n=2173) Denmark (n=1002) France (n=1011) Germany (n=970) USA (n=814)89%88%78%75%
    18. 18. Figure 1.1bGermany Denmark USA France UKMALE 91% 92% 86% 81% 84%FEMALE 88% 83% 78% 74% 67%1.1b. Daily news access by gender
    19. 19. Figure 1.1c83%63% 65%68%73%82% 82%76%70%82%83%86% 84%78% 80%93%96%87%78%75%94%84%71%Germany Denmark USA France UK16-24 25-34 35-44 45-54 55+1.1c. Daily news access by age
    20. 20. Figure 1.1d1.1d. Daily news access by UK regionAverage London South East Midlands North Wales Scotland N IrelandSeveraltimes a day46% 52% 45% 40% 48% 41% 54% 44% 62%Once a day 29% 27% 28% 28% 28% 33% 30% 31% 22%
    21. 21. CHART 1.1e1.1e. UK daily news access by deviceQ1c Typically, how often do you access news. By news we mean UK, international, national, regional/local news and other topicalevents accessed via radio, TV, newspaper or online?Base UK (n=2173) Note – Relates to those who have accessed via these devices in last week48%29%53%25%51%29%60%27%68%19%Several times a day Once a dayTV Radio Computer Mobile Tablet
    22. 22. News absorbed NewsmainstreamersNews lightTends to Male 25-34Likes International, political newsTablet owning (30%)Twitter using (44%)3-4x more likely to payMight like Sky, FT, C4 News,Tends to female 21-34Celebrity news – 31%Use 1 news source – 43%Facebook using (67%)Might like Sun, MSN, C5All agesMight like BBC, MailOnline, Yahoo7% 70% 22%1.1f. Categorisation of online news users**These percentages relate to our sample of online users who say they are interested in news. Assuming 50m UKadults, 77% internet use and 18% saying they are not interested in news this suggests raw numbers as follows:News absorbed (2.2m), News mainstream (22m), News light (6.9m).Figure 1.1f
    23. 23. Figure 1.2a76%61%84%82%88%77%54%49%61%45%22%55%All 16-24s Over451.2a. UK Weekly news access by sourceTV Online Print RadioQ3 Which of the following news sources have you used in the last week? Base UK (n=2173) 16-24 (n=342), over 45 (n=1112)
    24. 24. 66%56%50%45%42%38%29%18%14%Television newsprogrammes orbulletinsWebsites of TVand radiocompanies suchas BBC Newsand Sky NewsPrintedNewspapersRadio newsprogrammes orbulletins24 hour newstelevisionchannels suchas Sky News orBBC NewschannelWebsites ofnewspapers andnews magazinesOther web newssuch as yourISP oraggregators likeMSN or YahooSocial media &blogsPrintedMagazinesFigure 1.2bQ3 Which of the following news sources have you used in the last week?Base All (n=2173)1.2b. Weekly news sources breakdown
    25. 25. 16-24 25-34 35-44 45-54 55+TV newsprogrammes/bulletins 51% 52% 61% 71% 79%Websites (and mobilesites) of newspapersand news magazines48% 40% 38% 37% 34%Figure 1.2c1.2c. TV programmes vs broadcaster websites by age
    26. 26. 1.2d76%69%87%80% 81%82%86%61%77%82%54%45%68%57% 57%45%33%68%42% 40%UK USA Germany France Denmark1.2d. Weekly news access by countryTV Online Print RadioQ3 Which of the following news sources have you used in the last week?Base UK (n=2173) Denmark (n=1002) France (n=1011) Germany (n=970) USA (n=814)
    27. 27. Q4a Which of the following have you used to access the news in the last week?Base (n=2162)85%91%77%61%52%23%48%58%17% 19% 20%3%75% 74%48%43%28%8%TV Computer Radio Print Mobile Tablet12.e. Weekly access by deviceNews absorbed News light All online news usersFigure 1.2e
    28. 28. Figure 1.2fQ8a/b Which, if any, of the following have you used to access news in the last week, via traditional routes (Radio/TV Print) and via which onlinemeans? Base All (n=2173)6%10%2%2%2%3%3%7%13%15%14%7%58%4%4%6%9%10%11%12%14%14%22%26%31%69%Daily/Sunday TelegraphGuardianDaily/Sunday TimesChannel 4 NewsCommercial radio newsDaily Mirror/Sunday MirrorA free City paperSun/Sun on SundayDaily Mail/Mail On SundaySky NewsA local newspaperITV NewsBBC News1.2f Traditional vs Onlineroutes to newsVia traditional routes Via online routes
    29. 29. Figure 1.2g6%21%5%11%3%7%3%7%4%7%Newpaper Online1.2g. Guardian audience – %accessing newspaper vs % accessingOnline16-24 25-34 35-44 45-54 55+Q8a/b Which, if any, of the following have you used to access news in the last week, via traditional (Radio/TV Print)and via which online means?Base All (n=2173)
    30. 30. 1.2hQ8a/b Which, if any, of the following have you used to access news in the last week, via traditional (Radio/TV Print) and viawhich online means?Tablet owners (n=314)16%21%5%10%18%6%20%17%73%13%13%14%16%18%20%21%22%74%Daily/Sunday TelegraphThe Guardian/ObserverA free City paper such as MetroThe Times/Sunday TimesDaily Mail/Mail on SundayITV NewsSky NewsA local newspaperBBC NewsVia traditional routesVia online routes1.2h. Traditional and offline usage amongst tablet owners
    31. 31. Figure 1.2i7%9%15%MSNGoogleNewsYahooQ8a/b Which, if any, of the following have you used to access news in the last week, via online sources?Base All (n=2173)1.2i. Aggregators and portals
    32. 32. Q3 Which of the following news sources have you used in the last week? Base = Online users Denmark (n=826), UK(n=1778), , US (n=704), France (n=777),Figure 1.2j90%86%78%69% 69%34% 36%62%47%43%28%22%41%21%30%Denmark UK USA France Germany1.2j. Traditional brands vs aggregatorsvs social mediaTraditional brands New players/aggregators Social media
    33. 33. 85%21% 20%6% 3% 3%89%13% 15%6% 1% 1%Home Office Travelling Out & about OtherpeopleshomesPlace ofstudy1.3a. Where did you consume newsyesterday?ABC1s C2DEsFigure 1.3aQ7 Where were you when you looked at/listened to the news yesterday?Base All (n=2173)
    34. 34. Figure 1.3b38%24% 24%21%10%17%41%23%21%23%16%20%TV Radio Print Computer Mobile Tablet1.3b. Of everyone who uses that platform in a typical month, % whouse it for 30 mins+ per dayABC1s C2DEsQ5 On a typical day, how much time do you spend accessing news on EACH of the following?Base All those who use each device for news monthly TV (n=1768) Radio (n=1205) Printed publication(n=1091) Computer (n=1816) Mobile Phone (n=756) Tablet (n=213)
    35. 35. 1.3C21%16%12%27%14%13%30%20%14%21%16%20%48%28%30%20%3%16%TV Radio Print Computer Mobile Tablet1.3c. Of everyone who uses that platform in a typical month, percentagewho use it for 30 mins+ per day16-24 25-44 45+Q5 On a typical day, how much time do you spend accessing news on EACH of the following? Base Allthose who use each device for news monthly TV (n=1768) Radio (n=1205) Printed publication (n=1091)Computer (n=1816) Mobile Phone (n=756) Tablet (n=213)
    36. 36. Figure 1.3D0%10%20%30%40%50%FirstthinginthemorningLaterinthemorningLunchtimeAfternoonEarlyeveningLateeveningLastthingatnightThroughouttheday1.3d. When do you typically like to access the news?Q6 When do you typically like to access the news? Please select as many as apply to you.Base All (n=2173)
    37. 37. Figure 1.3E0%10%20%30%40%50%FirstthinginthemorningLaterinthemorningLunchtimeAfternoonEarlyeveningLateeveningLastthingatnightThroughouttheday1.3e. When do you typically like to access the news?16-24s25-44s45+Q6 When do you typically like to access the news? Please select as many as apply to you.Base All (n=2173)
    38. 38. Figure 1.3F0%20%40%60%80%100%FirstthinginthemorningLaterinthemorningLunchtimeAfternoonEarlyeveningLateeveningLastthingatnight1.3f. When do you typically like to access the news?News absorbedMainstreamersNews lightQ6 When do you typically like to access the news? Please select as many as apply to you.Base All (n=2173)
    39. 39. Q2 Which of the following types of news is most important to you? Based on picking their top 5 from the listed statements:Base All (n=2173)11%30%38%16%15%48%58%41%30%15%43%77%8%12%15%22%32%36%41%44%44%49%53%71%Arts and culture newsEntertainment and celebritynewsHealth and education newsBusiness and financial newsScience and technology newsNews about my regionLocal news about my town or cityNews about the economyNews about UK politicsSports newsInternational newsNews about the UKMaleFemale1.4a. Which news is most important?1.4
    40. 40. Q2 Which of the following types of news is most important to you? Base UK (n=2173) Germany (n=970) USA (n=814)21%37%16%63%14%55%Celebrity and entertainmentnewsDomestic political news1.4b. Interest in politics vs interest incelebrity: How the UK comparesUK USA GermanyFigure 1.4b
    41. 41. Figure 1.4c1.4c. Interest in celebrity news by age and gender16-24 25-34 35-44 45-54 55+Male 12% 28% 11% 13% 4%Female 48% 45% 34% 28% 16%
    42. 42. Q2 Which of the following types of news is most important to you? Base All (n=2173) Mail (n=303), Sun (n=305), Mirror (n=245)Online Mail (n=276), Online Sun (n=152) Mirror (n=75)19%33%28%29%45%33%Daily Mail/SundayMailThe Sun/Sun onSundayMirror/SundayMirror1.4d. Celebrity news by publication (UKaverage =21%)Newspaper Online versionFigure 1.4d
    43. 43. Q2 Which of the following types of news is most important to you? Base All (n=2173)30% 30%21%Social media Printed magazines Average1.4e. Importance of celebrity news by sourceFigure 1.4e
    44. 44. Figure 1.5aQ9b How often do you keep up with political issues generally?Base All (n=2173)16%27% 26%14%5%3% 4%Severaltimes a dayOnce a day Severaltimes aweekOnce aweek2-3 times amonthOnce amonthOnly whenthere is anelection1.5a. Keeping up with political news
    45. 45. 1.5b. Keeping up with political news by age/genderQ9b How often do you keep up with political news generally?Base All (n=2173)Figure 1.5b16%27%44%22%30%52%11%25%36%14%20%34%13%27%40%11%25%36%15%32%47%21%30%52%Several times a day Once a day Daily or moreALL MEN WOM 16-24 25-34 35-44 45-54 55+
    46. 46. Figure 1.5cQ9c Which of the following sources of information do you use to keep up with political and government issues?Base All who keep up-to-date with political issues(n=2088)7%17%19%14%37%33%22%22%47%58%67%79%3%7%8%8%16%15%19%23%31%35%50%81%0%1%4%4%2%11%5%16%6%8%27%62%Politically focused magazinesSpecialist politics online sites or political blogsEmail newsletters/alertsInformation published by political partiesPolitical programmes on radioSocial media such as Facebook and TwitterPolitical coverage of printed local newspapersFriends, relatives, or colleaguesPolitical coverage of printed national newspapersPolitical programmes on televisionGeneral online news sites includingnewspapers/broadcastersTelevision or radio news in general1.5c. Sources used to keep up-to-date with political issuesNews light Mainstreamers News absorbed
    47. 47. Figure 1.5dQ9d In which of the following ways have you used the internet to get more involved in politics or express a political opinion?Base (N=2173)44%15% 14%11%6% 4%Signed an onlinepetitionPosted on socialmedia siteSent email aboutcandidate/issueJoined acampaign viasocial mediaContributedmoney to apoliticalparty/causeUsed the internetto organise/findmeeting1.5d. Using the internet for political involvement
    48. 48. 1.5e. Using internet to get involved with politics by age1.5e table with a chartQ9d In which of the following ways have you used the internet to get more involved in politics or express a political opinion?Base (n=2173)43%21%10%14%10%7%8%41%18%10%12%5%6%2%38%15%10%12%5%4%2%43%16%12%10%2%3%1%50%11%22%10%6%2%2%Signed an online petitionPosted on social media siteSent email about a candidate/issueJoined a campaign via social mediaContributed money to a political party/causeUsed the internet to organise/find meetingUsed internet to volunteer for political activity55+ 45-54 35-44 25-34 16-24
    49. 49. 36% 34% 33%42%52%28%17%11%19%22%Denmark Germany France UK USA1.6a. Interest in economic and business news bycountryEconomic news Business newsQ2 Which of the following types of news is most important to you? Base UK (n=2173) Denmark (n=1002) France (n=1011)Germany (n=970) USA (n=814)Figure 1.6
    50. 50. Figure 1.6b16-24 25-34 35-44 45-54 55+ AB C1 C2 DEBusinessnews18% 17% 17% 17% 22% 23% 21% 13% 14%Economicnews29% 35% 39% 49% 50% 42% 40% 45% 44%Interest increases with ageInterest in finance and business increases with social classQ2 Which of the following types of news is most important to you? Base All (n=2173)1.6b. Interest by age and social class
    51. 51. 1.6c. Importance of financial matters generally?Q10a In your opinion, how important is it for people like you to keep up-to-date on what ishappening with financial matters generally? Base % saying very important (n=601)Figure 1.6c.25%28%26% 26%37%30%8%21% 22%27%36%26%16-24 25-34 35-44 45-54 55+ ALLMale Female
    52. 52. Figure 1.6dFREQUENCY ALL NEWS ABSORBED MAINSTREAMERS NEWS LIGHTSeveral times a day 9% 21% 12% 0%Once a day 24% 36% 28% 14%Several times a week 29% 25% 31% 20%Once a week 16% 13% 16% 19%2-3 times a month 7% 3% 5% 11%Once a month 4% 2% 3% 10%I don’t generally keep upwith financial matters9% - 5% 20%Never 2% - 0% 5%Q10b How often do you keep up with financial matters generally, such as the economyand the financial services sector?Base (n=2173)1.6d. Keeping up with financial news
    53. 53. Figure 1.6eQ10c Which of the following sources do you use to get advice onpersonal financial matters? Base (n=2173) Interested in business (n=414)1.6e. Sources of financial information18%32%47%12%53%25%18%9%5%38%42%55%22%69%19%21%15%7%Business pagesNewspapersTelevisionSpecialist TVInternetFriends/familyAdviser/bankEmail newsletterSocial mediaBusiness news important All
    54. 54. Q13 You said earlier that you regularly spent time looking at news online (on a PC/laptop, mobile, tablet, Smart TV or e-reader), which is your MAIN way of accessing online news?Base = Those who use PC/laptop, mobile, tablet, Smart TV or e-reader to access news online (n=1948)Computer (e.g.Desktop orlaptop)80%Mobile phone(e.g.smartphone)13%Tablet (e.g.iPad)4%2.1a. Main way of accessing online newsFigure 2.1a
    55. 55. Figure 2.1b75%22%2%64%27%6%70%20%6%86%7% 5%94%2% 3%Computer Mobile Tablet2.1b. MAIN way of accessing online news by age16-24 25-34 35-44 45-54 55+Q13 You said earlier that you regularly spent time looking at news online (on a PC/laptop, mobile, tablet, Smart TV or e-reader), which is your MAIN way of accessing online news?Base = Those who use PC/laptop, mobile, tablet, Smart TV or e-reader to access news online (n=1948)
    56. 56. Figure 2.1cQ4a Which of the following have you used to access the news in the last month? Base All (n=2173) Computer (n=1816), Mobile(n=756), Tablet (n=213)31%33%16%20%Computer32%37%14%16%Mobile43%29%14%14%TabletNational Readership Survey social grades classify AB asmanagerial/professional, C1 as supervisory/clerical, C2 as skilled manualworkers, DE as semi- skilled, unskilled, on welfare2.1c. Socio-economic demographics by device
    57. 57. Figure 2.1d76%28%8%74%34%12%73%37%9%80%36%9%79%37%11%Computer Mobile Tablet2.1d. % accessing different news by deviceUK News Financial news Ent + Celebrity Sport Science + TechQ4a Which of the following have you used to access the news in the last week? Base All (n=2162) Computer (n=1598), Mobile (n=607), Tablet(n=170)
    58. 58. 32%25%17%22%9%39%I am worried about the cost of accessingnews via my tablet/mobile phoneI rarely finish a news article on atablet/mobile phoneI find accessing news via a tablet/mobilephone a better experience than via aPC/laptopMobile phone tabletFigure 2.1eQ17b You’ve told us that you read news on a TABLET/MOBILE as well as on a PC. With that in mind, please could you tell ushow much you agree or disagree with the following statements:Base All who read news on a mobile and a PC (n=731) All who read news on a tablet and a PC (n=289)2.1e. Accessing news via tablet and mobile phone
    59. 59. Figure 2.1fQ14 In a typical week how many different ONLINE news providers do you use (including traditional and non-traditionalsources, specialist digital publications etc)? Base All (n=2173) Main access point for online news Computer (n=1564) Mobile(n=256) Tablet (n=84)30% 29%21%51%58%52%14%11%26%Computer Mobile Tablet2.1f. Sources of news by main access point1 source 2-3 sources More than 4 sources
    60. 60. Q14 In a typical week how many different ONLINE news providers do you use (including traditional and non-traditionalsources, specialist digital publications etc)? Base All (n=2173)8%25%43%49%52%39%22%9%2%14%6%1%News absorbed Mainstreamers News light2.1g. Sources of news accessed per week bysegment1 source 2-3 sources 4-5 sources MoreFigure 2.1g
    61. 61. Figure 2.2a55%49%18%18%15%10%9%11%12%Glanced at news headlinesRead a full text storyWatched video news clipsWatched a live news channel onlineWatched a news programme onlineListened to a live radio news channel onlineListened to radio news podcast/ on-demandFollowed a live updating news pageRead a news blog2.2a. Ways of accessing online newsColumn2Any video39%Anyradio16%Q15 Thinking of the way you looked at news online this week, in which of the following ways did you access news online?Base All (n=2173)
    62. 62. Figure 2.3a0%2%4%6%8%10%12%14%Denmark USA France Germany UKMore than a yearIn last yearIn last monthin last week2.3a. Have you paid for digital news?.Q16 Have you paid for digital news content ?Base UK (n=2173) Denmark (n=1002) France (n=1011) Germany (n=970) USA (n=814)
    63. 63. Figure 2.3b2.3b. Likelihood to pay by deviceComputer Mobile Phone TabletHave ever paid 3% 11% 21%Q16 Have you paid for digital news content ?Base UK (n=2173) Main access point for online news Computer (n=1564) Mobile (n=256) Tablet (n=84)
    64. 64. Figure 2.3c2.3c. Likelihood to pay by frequency of useSeveral times day Once a day Less oftenHave ever paid 7% 5% 2%Q16 Have you paid for digital news content ?Base UK (n=2173)
    65. 65. 34%27%9%7%5% 4%43%41%29% 28%12%20%Online usersTablet users2.3d Willingness to pay by news sourceFigure 2.3dQ16 Have you paid for digital news content? % who have ever paid from those who read selected publicationsBase UK (n=2173) Tablet boosted sample (n=314)Financial Times The Times The Telegraph The Guardian The Mail BBC News
    66. 66. Figure 2.3e2.3e. Future willingness to pay by age16-24 25-34 35-44 45-54 55+% Agree 13% 11% 5% 5% 3%Q16b How far would you agree with this statement? In the future I would be prepared to pay for access to onlinenews (including tablet, mobile etc.) from particular news sources that I like. % net agree Base All (n=2173)
    67. 67. Figure 2.3fComputer Mobile phone Tablet% Agree 5% 12% 16%2.3f. Future willingness to pay by deviceQ16b How far would you agree with this statement? In the future I would be prepared to pay for access to onlinenews (including tablet, mobile etc.) from particular news sources that I like. Base All (n=2173)Main access point for online news Computer (n=1564) Mobile (n=256) Tablet (n=84)
    68. 68. Figure 2.3gOFFLINE NEWS ALL WEB TABLET*1. BBC News 1. BBC News 1. BBC News2. ITV News 2. Sky News 2. Guardian3. Local newspaper 3. Local newspaper 3. Sky News4. Sky News 4. Yahoo 4. Mail5. Mail 5. Mail 5. Local Newspaper6. Sun 6. Google 6. Telegraph7. Free City newspaper 7. MSN 7. Times2.3g. Top news brands by platform* Newspaper brands marked in boldQ8a/b Which, if any, of the following have you used to access news in the last week, viatraditional (Radio/TV Print) and via which online means?Base All (n=2173) *Tablet owner boost (n=314)
    69. 69. Q15 Thinking of how you used news in the last week did you use an ‘app’ on your mobile or tablet to access the news?Base Smartphone users n=1150 Tablet users n= 328. Main way of accessing news; Smartphone n=256, Tablet n=8440%31%56% 57%Tablet users Smartphone users2.3h. Usage of ‘news apps’ in the lastweekAll Main way of accessing online newsFigure 2.3h
    70. 70. Figure 2.4aQ18 Thinking about how you FIND news online, which are the main ways that you come across news stories? Choose up tofive. Base All (n=2173)4%9%9%11%13%20%22%30%51%Blog or personal websitePersonalised news site or newsreader (via a website or…Email newsletterNews alert (web or mobile)Specialist news search enginelike Google NewsSocial network like Facebook orTwitterWebsite or mobile site thataggregates other news links –…General search engine likeGoogle or BingBrowsing a news website/mobilesite2.4a. Gateways to news – brand vs search vs social
    71. 71. Figure 2.4bQ18 Thinking about how you FIND news online, which are the main ways that you come across news stories? Choose up tofive. Base All (n=2173)65%54%70%61%28%40%31%40%21%17%41%46%8%14% 14%18%BBC Channel 4 Guardian Independent2.4b. Discovery mechanism by brandBrowsing Search Social Email
    72. 72. 57%78%52%All users Those who shared in last weekThose not shared in last weekFigure 2.4d2.4c. Likelihood to click news link from someone you knowQ21 Are you more likely to click on a news link that comes from someone you know –compared with a link you come across elsewhere?% saying YES Base All (n=2173)
    73. 73. 20%32%30%All users Heavy mobile user Heavy tablet user2.4d. Sharing news links via email andsocial networks in last weekFigure 2.4dQ20 Thinking about how you share NEWS, in the last week have you passed on a link to an online news story, video, viaemail, social networking, or other means? Base All (n=2173) All those whose MAIN way of access is mobile (n=212) Main way ofaccess is Tablet (n=84)
    74. 74. 71%24%10%48%5%51%Facebook Twitter Email2.4e. Weekly news links by age andplatform16-24s Over 45sFigure 2.4eQ20b Through which of the following have you shared a news link with others in the last week? Please select all that apply.Base All those who share news links at Q20 (n=435), 16-24s(n=107), over 45s (n=168)
    75. 75. Q20b Through which of the following have you shared a news link with others in the last week? Please select all that apply.Base All those who share news links at Q20 (n=435)2.4f. Through which of the following have they shared news links?0%1%1%1%2%6%23%33%55%RedditDiggStumbleuponDeliciousLinkedInGoogle+TwitterEmailFacebookFigure 2.4f
    76. 76. 0%18% 16%5%14%17%28% 26%9%14%49%44%33%22% 20%60%53%38%23% 23%Visit social networksPost photos Post messages Write a blog Personal website2.5a. Oxford Internet Survey - participationonline2005 2007 2009 2011Figure 2.5aQ How often do you use the internet for the following purposes?Oxford Internet Survey - OxIS 2005 (n=1309); Oxis 2007 (n=1578), Oxis 2009 (n=1401), Oxis 2011 (n=1498)
    77. 77. 2.5b. Weekly news participation online14%14%10%13%2%5%2%19%4%Share news link via social networksComment on a news story via socialnetworkComment on a news story on a websiteEngage in a one-to-one conversationvia email social network or IMWrite a blog on news issuePost a news picture to video to a SNsitePost a news picture or video to a newssiteVote in online pollTake part in an online campaignFigure 2.5b
    78. 78. 41%48%38%All users 16-24s Over 45s2.5c. Weekly news participation andengagement onlineFigure 2.5cQ21b During an average week in which of the following ways do you share or participate in news coverage? Please select upto five of nine options. Base All (n=2173) – using figures for none of the above and don’t know to define non-participation.
    79. 79. Figure 2.5d8%11%2%11%11%21%21%21%2%7%17%16%Share link to news storyOne-to-one conversationWrite blog on news topicComment via news siteComment on news via social…Vote in news online poll2.5d Weekly participation types by agegroup16-24 Over 45Q21b During an average week in which of the following ways do you share or participate in newscoverage? Please select up to five of nine options. Base All (n=2173)
    80. 80. Figure 2.5e25%12%5%7%11%20%17%13%15%1%5%11%14%20%Share link to news storyOne-to-one conversationPost video or picture to News sitePost video or picture to SNComment via news siteComment on news via social networkVote in news online poll2.5e Weekly participation types by main way ofaccessing newsComputer MobileQ21b During an average week in which of the following ways do you share or participate in newscoverage? Please select up to five of nine options. Base All (n=2173). Main way of access via computer(n=1564), main way of access mobile (n=256)
    81. 81. Figure 2.5f14%13%2%5%2%10%14%19%20%15%5%11%4%16%21%40%28%30%5%15%4%25%27%41%18%22%2%6%2%8%17%22%12%23%4%5%4%9%12%18%Share link to news storyOne-to-one conversationPost video or picture to News sitePost video or picture to SNWrite blog on news issueComment via news siteComment on news via social networkVote in news online poll2.5f Weekly participation by countryGERMANY DENMARK USA FRANCE UKQ21b During an average week in which of the following ways do you share or participate in newscoverage? Please select up to five of nine options. Base UK (n=2173) Denmark (n=1002) France (n=1011)Germany (n=970) USA (n=814)
    82. 82. Essay Figure 1UK USA GERMANY FRANCE DENMARKPolitics37% 63% 55% 57% 56%Entertainment/celebrity21% 16% 14% 14% 9%News interest across countries: Politics vs CelebrityQ2 Which of the following types of news is most important to you? Base UK (n=2173)Denmark (n=1002) France (n=1011) Germany (n=970) USA (n=814)
    83. 83. Essay Figure 265% 64%54%48%44%Denmark Germany France UK USAInterest in international news by country48%Q2 Which of the following types of news is most important to you? Base UK (n=2173) Denmark (n=1002) France (n=1011) Germany (n=970)USA (n=814)
    84. 84. Essay Figure 3UNITED KINGDOM ALL M FDomestic news 74% 71% 77%Local news 50% 41% 58%International news 48% 53% 43%News about my region 42% 36% 48%News about the economy 42% 44% 41%USA ALL M FUS Politics 63% 70% 55%Local news 56% 47% 65%Domestic news 53% 52% 55%News about the economy 52% 55% 48%International news 44% 49% 39%GERMANY ALL M FInternational news 64% 63% 66%News about my region 62% 59% 65%Domestic news 61% 61% 62%German politics 55% 59% 51%Local news 50% 46% 53%FRANCE ALL M FDomestic news 66% 64% 68%French politics 57% 64% 50%International news 54% 57% 52%News about my region 46% 41% 52%Local news 36% 32% 40%Interest in different types of news by countryQ2 Which of the following types of news is most important to you?Base UK (n=2173) Denmark (n=1002) France (n=1011) Germany(n=970) USA (n=814)Note – shows top five categories in each countryDENMARK ALL M FDomestic news 75% 69% 80%International news 65% 67% 64%Danish politics 56% 61% 51%Local news 41% 39% 43%News about the economy 36% 44% 28%
    85. 85. Essay Figure 416-24 25-34 35-44 45-54 55+ ALLMale 45% 47% 46% 58% 62% 53%Female 34% 43% 36% 42% 51% 43%international news by age and genderInterest increases with age
    86. 86. Essay Figure 5Q2 Which of the following types of news is most important to you? Base All (n=2173)62%40%26%71%53%62%61%44%36%71%52%60%Guardian Sun Star FinancialTimesBBC Channel4Interest in international news by news titlePrint/broadcast Online version
    87. 87. Essay Figure 60510152025300 20 40 60 80IwanttoknowmoreFollow fairly or very closelyInterest in foreign news stories 2010-11Libya andBahrainChile miners rescueattemptEgyptunrestCoalition actionon LibyaChile miners rescuedTunisia unrestHaiti devastatedAustralia floodsObama mid east peacemoves33 trapped inChile minePakistanfloodsIsrael raid onGaza flotillaDevelopments in IsraelHaiti one year onSource: BBC Pulse Surveys 2010-11
    88. 88. Essay Figure 7FREQUENCY 2005 2012 DIFFERENCEWeekly or more* 34 78 +44At least monthly 24 11 -13Less than monthly 19 n/aDon’t keep up gen. n/a 9Never 23 2 -21Q10b How often do you keep up with financial matters generally, such as the economy and the financialservices sector? Base % seeking financial information 2005 N=5328 2012 N=2173*2012: Daily or more: 33%, Weekly or several times a week: 45%Looking for financial information: how often?
    89. 89. Essay Figure 8Q10c Which of the following sources of financial information do you use to get advice on personal financialmatters? 2012 Base All (n=2173) 2005 (fieldwork June-Sept, n=5328); : Financial Services Authority, Levels ofFinancial Capability in the UK: Results of A Baseline Survey19%41%39%7%18%2%4%18%32%47%12%53%25%18%Sources of information on financial matters2005 2012
    90. 90. Essay Figure 9MORE LESS SAME DON’T KNOWBanks 3% 57% 36% 4%Credit card 1% 49% 44% 6%Pension 2% 44% 47% 7%Insurance 2% 39% 54% 6%IFAs 6% 33% 52% 9%Building Society 12% 31% 62% 5%Price comparison websites 19% 14% 58% 8%Trust in financial institutionsQ Thinking generally, in light of the recent economic crisis, when it comes to looking after your money doyou trust the following types of company more, or less, or is there no difference? Fieldwork YouGov Omnibusonline survey : February 2010, (n=2104)

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